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Do You Want to Be a Thought Leader? Here’s how! (Part 2)

posted by Margaret Spencer on October 4, 2016

Do You Want to Be a Thought Leader? Here’s how! (Part 1)

Thrive for a content that BANGS

Innovation is the ground that the best thought leaders in the world have always tread. Their visions and way of thinking aren’t limited to what has already been established in the industry they belong. They always explore possibilities and make contents out of it. They make bolder claims. They drive change and empower others with this change. So what’s stopping you to be the same?

Build relationship with your audience/readers

You would not become a “leader” without a “follower”. You see, it is not just about curating great content and ideas but having someone to be inspired with those so that they will take action. That is why your ultimate goal is to build a profound and genuine relationship with your audience and readers. Engage them in relevant conversations. Encourage them to contribute their own industry insights and ideas or place their concerns. Reach them whenever, wherever you can. Do not just use your social media accounts for mere promotional stuffs. Use it to know them and to let them know you.

Work with mentors and influencers

Connections are important if you’re aspiring to be a thought leader. When you surround yourself with these people and what you have to offer merits it so, they can definitely help you in getting your word out. They can even help in boosting your strategic visibility. But more than that, when you work with them, you can do a whole lot of growing and learning from their expertise and experience in the industry.

Publish a book.

Perhaps, you can say that authoring a good book  circulated by a well-known publisher is one of the few ways that can speed up your becoming of a thought leader.  A book is a compelling material in establishing yourself as an authority in your industry. In addition, it expands your reach beyond your normal content channels, growing your followers even more.

Stick to what makes you “You”.

Being one of the majority won’t cut it. How will you brand yourself when you won’t do something that would make people single you out from the crowd? Surely, it isn’t so much of a sweat to have your own voice, to just be you. On the other hand, compromising authenticity for the sake of being different is also another story. Don’t pretend to be someone you’re not. Don’t be ashamed of being transparent on what you know and what you don’t. People will respect you more for it. After all, being a thought leader isn’t just centered on you leading others but also you on learning from others in order to grow.

Motivate others to learn, do and be more! Be a thought leader.

Posted in B2B Leads | Business | Business Advice | content marketing | Lead Generation with no comment


Do You Want to Be a Thought Leader? Here’s how! (Part 1)

posted by Margaret Spencer on October 3, 2016

Thought leadership is the state of being identified by an audience or readers as a source of useful information about a particular field or industry. This is mainly attained through educating prospects, customers, community, connections, etc. Thought leadership establish credibility which, in turn, builds trust and loyalty. Becoming a thought leader in the field/industry you’re […]

Posted in B2B Leads | Business | Business Advice | content marketing | Lead Generation with no comment


Demand Generation: A Better Means to an End

posted by Margaret Spencer on September 30, 2016

Let us say you have this quite a number of leads. However, to your surprise, the conversion was also quite less than what you expected with such a quantity of generated leads. What do you think went wrong? It might be because these leads you have acquired are half-baked. Fortunately, this is where demand generation […]

Posted in B2B Leads | B2B Marketing | Business | Lead Nurturing | marketing | Marketing Tips | sales with no comment


Choosing the right database/contact list provider

posted by Margaret Spencer on September 29, 2016

There are an overwhelming number of database and contact list providers globally and each of them comes with their own edge and potential issues. Given this, choosing one could really get challenging. So here are some of the key considerations that would guide you in picking the right match. Create a data set that satisfies your business’ […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business directory database | business email database | Business Email List | Business List | Business List Provider | business mailing address | Business Mailing List | Calling List | Contact Database | contact database for email marketing | Contact Lists | Custom list | Data Records | Database Providers | E-Mail Lists | Emailing List Provider | Mailing List | Mailing List Provider | marketing | Marketing List | Purchasing Record Lists | sales | Telemarketing List with no comment


4 Mistakes Stopping Your B2B Mobile Apps Success & How to Tackle It

posted by Margaret Spencer on September 28, 2016

The convenience, speed and ease of use of mobile apps are mainly the reason why it’s appealing to the mass. Correspondingly, a lot of businesses have integrated mobile apps to improve customer experience and encourage patronization from other people. However, there’s a lot of consideration before making one and this is especially the case for […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Nurturing | marketing | Marketing Tips | sales with no comment


12 Elements to Consider when Selecting an Email Service Provider (Part 2)

posted by Margaret Spencer on September 26, 2016

End-User Experience Consider this right away when you’re selecting an ESP. Don’t be like those other companies who have taken them prospects or clients complaints before questioning their ESP about this matter. Remember that it is not just about your convenience of delivering emails but also the convenience of the email to be received, managed […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | marketing | Marketing Tips with no comment


12 Elements to Consider when Selecting an Email Service Provider (Part 1)

posted by Margaret Spencer on September 23, 2016

            Finding an Email Service Provider (ESP) for your B2B or B2C email marketing? Here are the things you need to consider before settling in with one. Company-Centered Whether you’re a big or small company, you have ways in doing things that is distinct from others. The ESP you’ll select […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | marketing | Marketing Tips with no comment


Some Content You Might Want to Consider Sharing for Lead Generation

posted by Margaret Spencer on September 22, 2016

           People from all ages have always been a fan of freebies. That is why in the venue of digital marketing, marketers make it a point to have some free of charge content to share (or simply put, free files to download). This technique has been used to increase traffic and […]

Posted in B2B Leads | B2B Marketing | Business | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales | social media marketing tips | social media strategy with no comment


For Business Startups: 5 Reminders in Branding your Email Marketing

posted by Margaret Spencer on September 21, 2016

            According to The Radicati Group Inc, a technology market research firm from California, there are currently 205 billion email messages sent per day (that is to say almost 2.4 million emails are sent every second and some 74 trillion emails are sent per year). In addition, most of these […]

Posted in B2B Marketing | Business | Business Advice | business email service | e-mail marketing | E-mail marketing services | Lead Generation | Marketing Tips | social media strategy with no comment


B2B Appointment Setting: Be The Knight and Shining Armour!

posted by Margaret Spencer on September 20, 2016

         It’s given that B2B sales people should possess problem-solving ability. This allow them to seek and identify problems in a prospect’s organization and use it to pitch in a tempting offer of solution. However, this ability should not just be limited to them. A rather well-executed one in the area of […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Nurturing | marketing | marketing ability | Marketing Tips with no comment


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