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Software Marketing Survival Guide: Tip #4 – Sharpening Your Shareware Conditions

posted by Margaret Spencer on May 24, 2012

contact database, contact database service, database provider, IT contact databaseBy offering trial-ware versions of their commercial products, software developers are not only improving the marketability of existing or new applications but are providing value to customers and prospects as well. But these offerings do also have their own set of special issues. This blog post takes a hard look at the factors to consider when setting the terms and conditions for use of your shareware.

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Posted in Business | Contact Database | Database Providers | IT Contact Database | IT List | marketing | sales with no comment


Software Marketing Survival Guide: Tip #3 – Web Copy, Content, and Common Sense

posted by Margaret Spencer on May 23, 2012

Studies on web use show that the average site visitor reads only about 20% of the text on a web page. This clearly underlines the need to make every word or phrase in your web pages count. How can we make sure that our prospects get what they need, join our business list, or buy […]

Posted in Business | Business Advice | Business List | IT List | marketing | sales with no comment


Software Marketing Survival Guide: Tip #2 – Reaching Prospects Worldwide with Your Site

posted by Margaret Spencer on May 22, 2012

Your web pages are only a tiny speck in an ocean of at least 8.3 billion pages in the World Wide Web, all competing for the time and interest of about 2.3 billion Internet users across the globe. With websites at quite a premium, it’s no surprise why SEO is such an important tool in […]

Posted in Business | Business Advice | Business Contact List | Business Database | Contact Database | IT List | List Providers | marketing | sales with no comment


Software Marketing Survival Guide: Tip #1 – Thinking About Your Budget

posted by Margaret Spencer on May 21, 2012

On average, a software company’s marketing budget is around 10% of gross sales. Of course, other IT firms incur or set marketing costs above or below this level. But, regardless of how large or small a marketing budget you set aside, it’s how wisely you spend each marketing dollar that matters. From prospecting with your […]

Posted in Business | Business Advice | Business Contact List | Business List | Contact Lists | List Providers | marketing | sales with 2 comments


buying lists, list provider, list vendor, business lists, telemarketing lists, marketing lists, business lists

How to – Succeed at Buying Lists

posted by Margaret Spencer on May 17, 2012

If you’ve read our previous post on how to fail at buying lists, then here we’re going to turn the tables and talk about how you can succeed at buying business lists. After all, buying business lists are an essential part of how some companies and businesses keep their sales pipelines filled with business contacts […]

Posted in Business | Business Advice | Business List | E-Mail Lists | List Providers | marketing | Marketing List | sales | Telemarketing List with no comment


list provider, business lists, buying lists

How to – FAIL at List Buying

posted by Margaret Spencer on May 16, 2012

Many companies buy business lists as a way of keeping their sales engine running. Through buying business lists, they can get the leads they need in order to make their campaign succeed. But for a marketer that doesn’t want to succeed, then here are some tips on how you can FAIL at buying business lists. […]

Posted in Business | Business Advice | Business List | List Providers | marketing | Marketing Tips | sales with no comment


list provider, mailing list provider, CEO list, C-level executives, mailing list

How to Interpret Your B2B Email Open Rates

posted by Margaret Spencer on May 15, 2012

One of the most commonly-used email marketing metrics today is the email open rate. Despite its apparent popularity, however, it’s also one of the least-understood indicators of email campaign performance. The following are ways to help you correctly interpret open rates of B2B email blasts to contacts in your mail list. Know how it’s measured. […]

Posted in Business | Business Advice | Business List | Business Mailing List | CEO mailing list | Contact Lists | E-Mail Lists | List Providers | mailing list services | marketing | sales with no comment


business lists, list providers, marketing lists, executive lists, targeted lists

Get Better Results Out of your Marketing Campaign with Customized, Targeted Lists

posted by Margaret Spencer on May 14, 2012

C-level executives are usually the ones that marketing teams of other companies try to get in contact with. After all, these top-ranking individuals and corporate officers have the power of making decisions for the entirety of the company they work for. It is not a wonder why many people seek to buy executive lists from […]

Posted in Business | Business Advice | Business List | Executive Lists | List Providers | marketing | sales with no comment


Make Your Hunt for a List Provider Less of a Hassle

posted by Margaret Spencer on May 11, 2012

Using a business list may be quite beneficial to any business that wants to find more prospects and improve their rate of closing sales. However, the effectiveness of any business list also rests upon the efforts of those that generated the leads on the list. No matter how jam-packed the list is with leads, it […]

Posted in Business | Business Advice | Business List | Leads Database | List Providers | marketing | Marketing Tips | sales with no comment


Buying Telemarketing Lists – C-Level Executives Lists

posted by Margaret Spencer on May 4, 2012

Telemarketing is a marketing medium which is made use of by many types of companies and businesses. It is also a very successful industry in itself, having built up a reputation for services such as lead generation and appointment setting, as well as for various other functions. That being said, companies that have enough of […]

Posted in Business | Business Advice | Business List | Business Mailing List | C-Level Mailing List | List Providers | marketing | Marketing Tips | sales | Telemarketing List with 2 comments


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