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6 Smarter Ways in Choosing an Email List Provider

posted by Margaret Spencer on October 11, 2012

email list provider, mailing list provider, contact database, contact listsA day in the life of a typical email marketer finds him or her having tons of things to balance on top of an endless list of decisions to make. One such crucial choice to decide on is picking out a suitable, reputable email list provider to source contacts from. This deceptively-simple decision is anything but straightforward. You have to factor in a lot of variables about the vendor, the products, and the marketing landscape (yes, that’s right – the big picture) before you make your choice.

We’ve already covered how to choose list vendors based on their merits in earlier blog entries. Today, we’ll take a look at some very important contact data quality trends that you should know when searching for providers and products in today’s email list marketplace. After all, no email marketing campaign is operating in a vacuum; what’s happening in the real world does affect your decisions.

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Posted in Business | Emailing List Provider | Mailing List Provider | marketing | sales with no comment


contact list, email list provider, sales leads database, contact lists, contact database

5 Contact List Issues that Keep Email Marketers Up at Night

posted by Margaret Spencer on October 10, 2012

We all have worries that wake us up in the middle of the night. But nothing makes us leap out of our beds, gasping for air and sweating profusely, more than the nightmarish scenario of working with a bad email marketing contact list. Poor lists lead to poor results, and no self-respecting email marketer wants […]

Posted in Business | Contact Lists | Mailing List Provider | marketing | sales with no comment


contact lists, targeted mailing list

Email Experiments: Put Yourself in Your Contact Lists

posted by Margaret Spencer on October 9, 2012

There’s just no substitute for first-hand experience. Nowhere else is this more profoundly true than in the science of email marketing, especially when carrying out tests and experiments with things in your campaigns. Metrics and stats reveal a lot about what you’re testing for, but there are some things which analytics can’t easily measure or […]

Posted in Business | Contact Lists | marketing | sales with no comment


ceo list, business list

Getting Results from Your CEO List: 6 Expert Tips

posted by Margaret Spencer on October 8, 2012

Still not getting the marketing results you want from your CEO list? Perhaps, all you need is a fresh take on how you should be knocking on their doors. As you may very well know, CEOs and other C-level executives are always on the hunt for better ways to get their companies ahead and keep […]

Posted in Business | Business List | CEO mailing list | marketing | sales with no comment


business list, contact database, business database

6 Tried Tactics to Make Your CTAs for Your Contact Lists

posted by Margaret Spencer on October 5, 2012

What makes a call-to-action really actionable? Is it the tone, the offer itself, the placement, or the timing? After taking a look at an extensive collection of real-world examples of great CTAs, we’ve found that it takes a combination of these things plus other factors to really get readers to act on a CTA. When […]

Posted in Business | Business List | Contact Database | marketing | sales with no comment


contact database, leads database, mailing list provider

Contact Database Economics 101: Weighing Choices

posted by Margaret Spencer on October 4, 2012

One of the life-changing lessons I’ve learned from two semesters of macro- and microeconomics is that there’s always a trade-off in every choice we make. Economists refer to this as “opportunity cost” – the cost of the thing given up when making a decision. So what does this have to do with a contact database? […]

Posted in Business | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with 1 comments


Simple Reminders on the Business Mailing List

posted by Margaret Spencer on October 3, 2012

Due to the sudden proliferation of online business in the recent years, programs for a mailing list provider are brimming all over the Internet today. For this reason, there are chances of an unsuspecting company to fall on the wrong hands of mistaken or pitiable service. With mediocre e-mail advertising for marketing, the business would […]

Posted in Business | Contact Lists | Mailing List Provider | marketing | sales with 2 comments


Importance of an Accurate Calling List

posted by Margaret Spencer on October 2, 2012

As Confucius once said that success depends on preparation, and which preparation there is sure to be failure. This saying also goes for a telemarketing company; every company and business would like to succeed, no matter how big or small. They will always anticipate any trouble or glitches that would come along the way in […]

Posted in Business | Business Contact List | Calling List with no comment


Strategize, Adapt and Expand the Contact Database

posted by Margaret Spencer on October 1, 2012

In the army, generals need to strategize in order to win every battle or war and expanding their control on a certain geographical location; according to the infamous Sun Tzu in his art of war that “opportunities multiply as they increase. Same goes for business expanding business. Every company needs to do a lot of […]

Posted in B2B Contact Database | B2B Mailing Lists | Business Contact Database | Business Contact List | Business Mailing List | Mailing List Provider with no comment


contact list, leads database

How Contact List Recipients Diagnose a Weak Email Campaign

posted by Margaret Spencer on September 28, 2012

Recipients in your email marketing contact list are more than just passive spectators or unquestioning followers; they’re active players in your campaign as well. They determine the fate of each individual message you send and influence the direction of your entire project as it proceeds. That’s why, when there’s something wrong with your email message, […]

Posted in Business | Contact Lists | Leads Database | marketing | sales with 1 comments


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