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From Dashboards to Contact Lists: Making Metrics Count

posted by Margaret Spencer on September 27, 2012

contact lists, leads database, business listNot everything that counts can be counted, and not everything that can be counted counts.”

While the origins of the above quote is still debatable (whether it came from Albert Einstein himself or someone else), its meaning is quite clear and it’s profoundly true in many situations including modern email marketing campaigns. As email marketers, we try to measure things in our projects by using metrics, but that’s only part of the difficult process. From our campaign dashboards to our email marketing contact lists, we have to make our metrics count, not just count them.

We rely on metrics and analytics to give us snapshots of our campaign and its components, but we’re still the ones who have to interpret, filter, and act on the picture they provide. Our campaign dashboards can only tell us how fast we’re going, how far we’ve gone, or if there’s still gas left in our campaign; it’s our task to steer the whole thing to where we want it to go as well as decide how to get there.

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Posted in Business | Business List | Contact Lists | Leads Database | marketing | sales with no comment


contact list, business contact database

When Will Marketers Learn to Segment Their Contact Lists?

posted by Margaret Spencer on September 26, 2012

New research reveals that “a majority of email marketers are flying blind” as pointed out by a news article of the same title (as quoted) recently published on the Direct Marketing News website. As if the headline isn’t disconcerting enough, the details in the news report are even more dismal. In this blog entry, we’ll […]

Posted in Business | Business Contact Database | Contact Lists | marketing | sales with 1 comments


5 Ways to Triple Your Event ROI through Your Contact Database

posted by Margaret Spencer on September 26, 2012

 As with any other aspect of your marketing life, quality is always superior to quantity. Just because you want to draw a crowd in front of your exhibition or presentation doesn’t mean you can invite everyone in your email marketing contact list. Know your live event target audience first and segment your email list for highly […]

Posted in Business | Contact Lists | marketing | sales with no comment


mailing list, contact list, business list

3 Ways to Kill Email Marketing To Your Mailing List Database

posted by Margaret Spencer on September 25, 2012

When you have a mailing list database in hand, you can expect to have a good email marketing campaign run. A mailing list provides you with records you need as well as help you know who are valid recipients for your campaign. What such a list does not do however, is tell you how to properly run your […]

Posted in Business | Business List | Contact Lists | Mailing List | marketing | sales with 2 comments


Will 55% of Marketers Learn to Segment Their Contact Lists?

posted by Margaret Spencer on September 24, 2012

New research reveals that “a majority of email marketers are flying blind” as pointed out by a news article of the same title (as quoted) recently published on the Direct Marketing News website. As if the headline isn’t disconcerting enough, the details in the news report are even more dismal. In this blog entry, we’ll […]

Posted in B2B Contact Database | Contact Lists with 1 comments


leads database, business list, calling list

Using Feedback to Hear Your Leads Database More Clearly

posted by Margaret Spencer on September 21, 2012

The legendary Jimi Hendrix was a genius at using feedback to create unique, out-of-this-world, and powerful guitar lines that few musicians have been able to match. In the hands of a novice, feedback is just unwanted noise but, under the control of experts, it’s an art form in its own right. Feedback’s usefulness isn’t limited […]

Posted in Business | Business List | Calling List | Leads Database | marketing | sales with no comment


business contact database, contact list, targeted mailing list, calling list

5 Ways to Triple Your Event ROI through Your Contact Database

posted by Margaret Spencer on September 20, 2012

Despite its critics, live event marketing is still a mainstay in many of today’s B2B marketing campaigns and is in fact cited as a primary source of highly-qualified leads. As event marketing naysayers continue raising this channel’s disadvantages, more than 4 out of every 10 B2B marketers are tapping into the opportunities from event-based prospecting. […]

Posted in Business | Business Database | Contact Database | Contact Lists | Mailing List | marketing | sales with no comment


contact list, mailing list, targeted mailing list

Visualizing the Inbox of Each Recipient in Your Contact List

posted by Margaret Spencer on September 19, 2012

Motivational speakers often rely on visualization on the part of their audiences in order to get their listeners focused on a goal. Let’s try doing this exercise ourselves in running our email campaigns and see what wonders it can do for us. As email marketers, one of your top goals is for your messages to […]

Posted in Business | Contact Lists | Mailing List | marketing | sales with 1 comments


contact list, leads database

How to Create Emails that Contact List Recipients Can’t Ignore

posted by Margaret Spencer on September 18, 2012

After surviving a long, treacherous journey and finally arriving at the recipients’ inboxes, your emails can take a well-deserved breath of fresh air. But this doesn’t mean their troubles are over – not by a long shot. Once in the inbox, your email is just one of about 110 messages that your contact list recipients […]

Posted in Business | Contact Database | Contact Lists | marketing | sales with no comment


contact list, email list, mailing list

Anyone Can Build a B2B Email List, But…

posted by Margaret Spencer on September 17, 2012

In principle, building a business email list is a fairly straightforward process. You just have to find ways and means to get your target subscribers to fill out your sign-up forms and let gravity take your contacts further and further down the funnel. In reality, however, things are not as simple. Gravity often lets you […]

Posted in Business | Contact Lists | E-Mail Lists | Mailing List | marketing | sales with no comment


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