Software Marketing Survival Guide: Tip #5 – What to Blog About

As much as 80% of blogs created end up being abandoned within two months of their existence. Despite the major role that active blogging plays in communicating with our target prospects, growing our B2B database, and promoting our brand, this percentage shows how little many people think of blogging as a marketing device.

As a marketer, you should avoid making the mistakes that many others do, failing to regularly update company blogs. If you ever find yourself running out of ideas on what to post, keep in mind that the IT/software industry is a dynamic source of blogging ideas, and here are a few of them:

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Software Marketing Survival Guide: Tip #4 – Sharpening Your Shareware Conditions

By offering trial-ware versions of their commercial products, software developers are not only improving the marketability of existing or new applications but are providing value to customers and prospects as well. But these offerings do also have their own set of special issues. This blog post takes a hard look at the factors to consider when setting the terms and conditions for use of your shareware.

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Software Marketing Survival Guide: Tip #3 – Web Copy, Content, and Common Sense

Studies on web use show that the average site visitor reads only about 20% of the text on a web page. This clearly underlines the need to make every word or phrase in your web pages count. How can we make sure that our prospects get what they need, join our business list, or buy our products through our site? This blog post should help us answer this question.

business list, business list company, list of IT professionalsAs promised in the previous entry, today’s topic looks at web content – in the more traditional, non-SEO sense of the word. Here are 3 concepts you need to consider when thinking about using quality web content for marketing and selling your software products and services.


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Software Marketing Survival Guide: Tip #2 – Reaching Prospects Worldwide with Your Site

Your web pages are only a tiny speck in an ocean of at least 8.3 billion pages in the World Wide Web, all competing for the time and interest of about 2.3 billion Internet users across the globe. With websites at quite a premium, it’s no surprise why SEO is such an important tool in getting noticed. But SEO can do only so much. Once visitors are actually at your site, it takes more than keywords to keep them from leaving.

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Software Marketing Survival Guide: Tip #1 – Thinking About Your Budget

On average, a software company’s marketing budget is around 10% of gross sales. Of course, other IT firms incur or set marketing costs above or below this level. But, regardless of how large or small a marketing budget you set aside, it’s how wisely you spend each marketing dollar that matters. From prospecting with your IT contact list to actual conversion, your marketing spending should be based on a well-defined budget, and here are some guidelines to help you come up with one.

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How to – Succeed at Buying Lists

If you’ve read our previous post on how to fail at buying lists, then here we’re going to turn the tables and talk about how you can succeed at buying business lists. After all, buying business lists are an essential part of how some companies and businesses keep their sales pipelines filled with business contacts and B2B leads. So, here are the tips to succeeding in buying lists.



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How to Interpret Your B2B Email Open Rates

One of the most commonly-used email marketing metrics today is the email open rate. Despite its apparent popularity, however, it’s also one of the least-understood indicators of email campaign performance. The following are ways to help you correctly interpret open rates of B2B email blasts to contacts in your mail list.

  • Know how it’s measured. Before you work with any performance metric, it’s a good idea to have an understanding on how values like email open rates are measured and computed. Typically, email open rates are based on two kinds of activities that take place on the email page which are the loading of images and recipient’s clicking actions.
  • Don’t take it in isolation. A lot of email marketing metrics make little or no sense when taken separately from other indicators. For example, analyzing your open rates along with bounce and click-through rates from a round of emails to your CEO mail list offers better insight into the marketing strategy’s effectiveness.
  • Look at industry benchmarks. Email open rates may significantly vary from one industry to another or from one segment to the next. An open rate of 20% might have substantially different implications among two sectors. A good mail list provider can also give you information on various open rate averages.
  • Consider errors and inaccuracy. If you’re astute, you might have noticed something troubling about how open rates are measured. The measurement process depends on factors that may or may not take place even if your emails are actually opened by your mail list contacts. As such, it’s a good practice to account for discrepancies and errors when interpreting the results.

These are four steps that enable you to really make sense of your email open rates. Because this indicator tends to be misleading when taken out of context, it’s important for you to have some idea on how it works and under what conditions you should rely on it.

Get Better Results Out of your Marketing Campaign with Customized, Targeted Lists

C-level executives are usually the ones that marketing teams of other companies try to get in contact with. After all, these top-ranking individuals and corporate officers have the power of making decisions for the entirety of the company they work for. It is not a wonder why many people seek to buy executive lists from list providers. But aside from just an executive list, it would be good to possess a customized, targeted list to help out in being more precise with who you target, and which companies to target.

Think about it this way. What good would an executive list do if it leads you to companies that don’t even need your products and services? There are plenty of C-level executives within other companies, even ones you don’t plan on marketing products and services to. So unlike when you buy an executive list that has no specifics as to what each lead on it is, why not get a targeted list? A precise approach may just be what you need in order to hit all the right targets and increase your sales. After all, the factor of time is still to be considered and each moment you spend being unproductive may be enough for your competitors to get to your prospective clients.

If you already have a list provider or are in search of one, find one that offers targeted lists aside from just regular marketing and business lists. Precision targeting in your marketing campaign may just be to your benefit.

Make Your Hunt for a List Provider Less of a Hassle

Using a business list may be quite beneficial to any business that wants to find more prospects and improve their rate of closing sales. However, the effectiveness of any business list also rests upon the efforts of those that generated the leads on the list. No matter how jam-packed the list is with leads, it would all be for nothing if the list provider you bought it from does not emphasize on the quality of their generated leads and just shoves them straight into their database just to increase their lead count. For the best business leads your money can buy, always seek out a good list and database provider.

However, finding the right provider to have as your list provider is also a challenge in itself as the market is already teeming with these types of companies. With that being said, determining who you should buy your lists from becomes even more of an obstacle. So, how can you know just who you should pick to buy what you need from? Read more