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Here’s How You Maintain Your Email Database for Better Deliverability

posted by Margaret Spencer on February 19, 2016

Email Database isn’t easy to run when you don’t know where to start. Learn more about email database in this post.

How to maintain your Email Database and contact list for better email deliverability.

Most of the B2B companies center their time and effort in building their email database – because they should. But it will never be enough just to build an email database– you also need to maintain it. This means:

  1. Letting B2B prospects manage their preferences (or opt-out if they wish), and
  2. Consistently cleaning and cutting off inactive B2B prospects.

Email Database Providers

One of the best ways to utilize your email database – and at the same time establish trust with your B2B prospects – is to make them to take control of the email messages they receive.

By rule, you have to make B2B prospects to opt-out. Most of the opt-out forms are pretty eccentric: you ask an email subscriber to enter his email address — if it’s not pre-populated — and of course, his cause for leaving. As a B2B marketer, watching a B2B prospects walk out the door, wouldn’t it be better to give him one last chance to stay in the website? What if you could give a few email subscription-frequency choices in a human or give at least free 100 leads, and a friendly tone that lets him know you care about his needs?

This is the time you can go even further and further (and often reduce opt-outs) by having a subscription center on your website. When B2B prospects hit “manage my own email preferences” or “unsubscribe,” they will be routed to the center and will be given the option of changing their email communication preferences or the time which they receive your B2B emails. Maybe, just maybe, they would still like you and don’t really want to gash you — they just want to see a little less from you.

In your email subscription center, offer your B2B prospects options such as:

  • An email database of all present subscriptions.
  • The ability to customize email preferences.
  • A Notification Option. For B2B prospects having on a vacation, or who simply need a break from the information stream, offer the power to stop for a certain period of time. This option can help decrease your unsubscribe numbers.
  • The Option to “opt-down.” Opting down allows B2B prospects subscribers to receive fewer — but not zero — emails.

Scrub Inactive B2B prospects

Do you have an intuition that a lot of your B2B prospects have emotionally opted out? The ContactDB on Email List Providers and Performance study found that most B2B marketers are pretty sure an important percentage of their B2B prospects have gone inactive — neither opening email, reading it, nor bothering to unsubscribe.

Our question includes, “On what percentage of your email database do you consider inactive?” and the most generic answer was 27-52%, with more than 21% of respondents saying 53-65%. To add up, the top performers — those who tend to be the experience B2B emailers— were even more cynical about the average level of engagement of B2B people in their email database.

If you can determine your inactive B2B prospects and then remove them.  This kind of email database maintenance is needed to ensure that your B2B email marketing is engaging B2B clients and business partners.

So how do your Business do this?  

The best method is to send a business email (or a series of emails) to B2B prospects that have not opened, clicked, shared, or converted for a while. In each B2B message, give them the option to remain on the email database or walk out. Once you’ve sent your final email in the stream, go ahead and remove those who haven’t replied. They’re dead anyway, after all.

Posted in B2B Contact Database | B2B Leads | business email database | Contact Database | data cleansing | email database list | Marketing Tips with no comment


A Smart Way to Manage Your Contact List in Excel

posted by Margaret Spencer on February 17, 2016

The biggest asset you can acquire, as a business owner and marketer, is the contact list. Growing and cultivating this contact list is one of the most critical things you can do to positively impact your business. Keeping a good track of your contact database is not altogether difficult for anyone. There are couple of […]

Posted in Contact Database | contact list | Contact Lists with no comment


Better Use of Contact Database in Overcoming Marketing Challenges

posted by Margaret Spencer on February 15, 2016

There are many organizations that acquire and cross-sell did not end well with the results. Traditional marketing media are super expensive, and modern marketing media are starting to underperform. There are many problems that these organizations encounter from the quality of their business prospect and customer data, and also lack of marketing channel options. The […]

Posted in B2B Contact Database | Business Advice | Business Contact List | Contact Database | marketing | Marketing Tips with no comment


Three Reasons Why Your Email Marketing isn’t Effective

posted by Margaret Spencer on February 10, 2016

There comes a time when Email is the best way to reach customer when internet is just starting. However, over the course of time, customer have grown their understanding about emails, that they use filters. Just to find those interesting emails. Now with the combination of spam filters and Gmail’s folders, marketers face a huge […]

Posted in B2B Leads | Business Advice | E-mail marketing services | email lists for lead generation | event marketing | Lead Generation | marketing with no comment


The Truth about Email Marketing (That some are Afraid to Reveal)

posted by Margaret Spencer on February 8, 2016

We all know that Email marketing is considered to be dead by some marketing experts. Due to the fact that only few will open their Email and only a handful will reply to it. But what some marketing experts fail to mention is that Email marketing is Back and will take over the Marketing Industry […]

Posted in B2B Leads | E-mail marketing services | email lists for lead generation | Lead Generation | Sales Leads Database with no comment


Why Purchasing a List is the Key to a Successful Kick-Off!

posted by Margaret Spencer on February 8, 2016

List Purchasing is something we tend to rely on when we are looking for prospects and possibly leads. Although, some might already have an alternative in getting leads, it doesn’t mean that it’s more reliable than having a list on our hands. Purchasing a list that can help you have a successful Kick off is one thing […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | Database Leads | Database Providers | Purchasing Record Lists | Record Lists with no comment


Why Purchasing Record Lists Can Be Rewarding (In Business and in Love??)

posted by Margaret Spencer on February 3, 2016

“For three years of being single, who would have thought that I would find someone unexpectedly when I purchased a list? I met someone that is caring, understanding and a business owner like me. And now, we’ve been thinking of merging our business together. Thanks to a set of lists, I found my perfect match. […]

Posted in Business | Database | marketing | Purchasing Record Lists | Record Lists | Valentine's Day with no comment


Email Marketing Mistakes (That’s Killing Email Marketers) Part 1.

posted by Margaret Spencer on February 3, 2016

The only reason why Email marketing is dead is because some emails have low open rate and the worst part is that some emails are going straight at the spam category, which isn’t really a nice sight to see. But let me reassure you that Email Marketing isn’t dead, if and only if email marketers […]

Posted in B2B Contact Database | B2B Leads | Business | E-mail marketing services | Fresh Leads | Marketing Tips with no comment


Data profiling: 100% accurate data? It’s a Hoax (And here’s why)

posted by Margaret Spencer on February 1, 2016

Data Profiling isn’t your average, “get that information and be done with it” type of job. The main reason why some companies offer Database it’s because they know that some companies will have a hard time in getting information over the net. And that’s because some business owners aren’t good at computers. But that’s only […]

Posted in B2B Leads | B2B Mailing Lists | Business | data profiling | Database Leads | Lead Generation | profiling with no comment


Is Phone Verification Worthless?

posted by Margaret Spencer on February 1, 2016

There’s one thing that most Online Researcher finds worthless, and that’s phone verification. You don’t really need to verify incorrect information, in fact, all you just need to do is simply change those incorrect information with what the client asked of you. For example, changing “Manager” to “IT Manager” just so you can finish the […]

Posted in B2B Contact Database | B2B Leads | Business | data verification | Phone Verification with no comment


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