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B2B Marketing: What Will Your Brand Archetype Be? (Part 4)

posted by Margaret Spencer on November 10, 2016

B2B Marketing: What Will Your Brand Archetype Be? (Part 1)

The Hero

With the ego as its type and as well as its cardinal orientation, hero is an archetype also known as the warrior, crusader, rescuer, superhero, soldier, dragon slayer, winner, team player, athlete, and liberator. This figure believes in the saying “Where there’s a will, there’s a way.” and possesses a courageous, honorable, strong, confident, inspirational, competent, disciplined and determined nature. This archetype is powered by the desire to prove his worth by doing courageous and arduous acts and achieve the ultimate end of using mastery in a way that would improve the world. They’re fearful of cowardice, being weak and vulnerable. They are inclined to arrogance, aloofness, belligerence and ruthlessness.

This archetype is evident in businesses who submit themselves as high quality and superior to their competition. They thrive on making a positive mark to the world through inventions or innovations, solve major problems and enable/inspire others to do so. Brands with the hero archetype declare triumph. Anti-virus software brands, Adidas, FedEx, BMW and  Duracell are examples of the hero brand archetype.

The Innocent

Belongs to the ego type with “order” as its cardinal orientation. Also called the utopian, traditionalist, naive, mystic, saint, romantic, dreamer, child, and idealist. “We are young and free.”, is the innocent’s motto. They’re like the epitome of a child; strives to be good, is young and pure, trusting, spontaneous, optimistic, simple, moral, romantic, loyal and dependent. They want to experience paradise and just wanted to be happy. They fear punishments the most, and because of their innocence, they tend to be naive or boring.

Businesses who assumes the innocent archetype exhibits qualities such as purity, simplicity, goodness and reliability and mostly incorporate nostalgic themes and natural and unfussy imagery. The good examples of this innocent brand archetype are Dove, Coca-Cola, Ben & Jerry’s, McDonald’s and Charmin.

The Jester

A self type with a “freedom” cardinal orientation. The Jester is also known as the fool, trickster, joker, practical joker, comedian, clown, entertainer, provocateur, and shapeshifter. They believed and lived by the motto “You only live once.” They are joyful, fun-loving, full of sense of humor, light-hearted, mischievous and energetic. They want to live in the moment full of enjoyment and aspires to have a great time and bring joy to the world. Given their nature, they ‘re likely to be impulsive, irreverent, frivolous and waste time. They are anxious about boredom and being seen as boring.

Most noticeable among businesses who targets younger people. The jester brand archetype makes use of outrageous imagery, fondly teases customers frequently and help people have a good time. They want to express themselves as a brand that can make people live their lives easier and more bearable by providing them with joy. Skittles, M & M, Cadbury, Taco Bell, Motley Fool and Old Spice.

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B2B Marketing: What Will Your Brand Archetype Be? (Part 3)

posted by Margaret Spencer on November 8, 2016

The Caregiver Under the ego type with “social” as cardinal orientation. Also known as the saint, altruist, parent, helper, supporter, angel, guardian, Samaritan, and healer. A caregiver’s motto is “Love your neighbor as yourself.” Its characteristics are often associated with maternal roles; caring, nurturing, devoted, selfless, generous and compassionate. A caregiver’s goal is to help […]

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B2B Marketing: What Will Your Brand Archetype Be? (Part 2)

posted by Margaret Spencer on November 8, 2016

Introducing the Archetypes There are a countless number of archetypes. However, let’s zero in on the 12 classic master archetypes. These 12 represents the fundamental human motivations. Each type consists set of values, meanings and personality traits. Moreover, they are classified into three sets of four, that is, Ego, Soul, and Self. The types in […]

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B2B Marketing: What Will Your Brand Archetype Be? (Part 1)

posted by Margaret Spencer on November 3, 2016

What is an Archetype? The term “archetype” comes from the Greek words archein, which means “original or old”; and typos, which means “pattern, model or type.” The combined meaning is an “original pattern” of which all other similar persons, objects, or concepts are derived, copied, modeled, or emulated. Carl Gustav Jung, a Swiss psychiatrist, and […]

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For B2B Startups: What to Put in Your Lead Scoring Matrix

posted by Margaret Spencer on October 31, 2016

Knowledge and application about lead scoring are critical when entering the B2B  enterprise. It is a strategy that makes an objective system for ranking B2B leads. That is, potential clients are distinguished by attaching values to them in view of their actions concerning a product or service. Though these values may differ among companies, for […]

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Nail that Apology With These Simple Steps

posted by Margaret Spencer on October 31, 2016

Clients (whether prospects or existing) are treated as valuable assets. Crossing a line and having them upset or discourage at you and/or your business can do some serious damage. Correspondingly, you need to say you’re sorry and set things right with them. Consider the following steps below. Address them properly and always, always make the […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | Business | Business Advice | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


Regulations in Telemarketing You Should Know

posted by Margaret Spencer on October 31, 2016

The idea of calling to sell services or products might be an easy job for some people who does not know the workings behind telemarketing, but to telemarketers, it is not just ‘call all you can’ or ‘call till you drop’ to get leads. They have to be wary of certain restrictions and rules before engaging […]

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B2B Lead Scoring System: Bridging the Gap Between Marketing and Sales

posted by Margaret Spencer on October 27, 2016

        Arguments between the marketing and sales team often surface in any given business. Whether it’s B2C or B2B, you can’t have missed that patented complaint of the sales teams not reaching their quotas because of the poor lead quality and the usual counterargument of the marketing team that the sales did […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Fresh Leads | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | Qualified Leads | sales ability with no comment


B2B Telemarketing: What to Do When Your B2B Prospects Do These…

posted by Margaret Spencer on October 26, 2016

The following are the three common problems, telemarketers experiences from B2B prospects during telemarketing campaigns and here’s how to tackle them. Ignore your Calls You’ve been reaching to a B2B prospect for how many times now. But, to no avail. Apparently, your calls are being ignored. The best thing to do in this scenario is […]

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B2B Marketing Campaign: Planning It Like a Vacation (Part 2)

posted by Margaret Spencer on October 25, 2016

Identifying the suitable flight In most instances, launching a marketing campaign can be as pricey as those flights going to particular destinations. If you’re considering on outsourcing some of your B2B marketing or sales procedures, choose those that can present you the most profitable means. Also, keep in mind that not each company can have […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


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