Direct mail is one of the veterans in marketing and advertising. Through personalized messages and professional-looking design, companies can promote their goods and/or services by sending bulk mails to targeted prospects. Apart from the usual lead generation programs, mailing is also effective in inviting prospects to events such as trade shows, conferences, and seminars. Add to that, it is also an avenue to conduct market researches, such as market surveys. So, you see. There are a lot of uses that this old school marketing can do.
Success in mailing campaigns depend on the quality of business mailing lists you obtain. Why is this so? For obvious reasons, your business contact database contains the mailing addresses and other contact information of your potential clients. Any wrong information, especially the address, can be detrimental to your pursuit. Do you think you can see your mails to arrive at the right destinations if the addresses are in fact incorrect? I doubt that.
Having an updated direct mailing lists is a must in this direct response campaign. If you want to buy a sales list, you should keep your guard up so you will avoid the mistake of purchasing outdated records. How can you choose the right list seller? Here are some tips:
Ask for the statistics of the records you are going to purchase. You should know before buying the number of contacts contained in a list so you can evaluate its cost-efficiency.
Know the reputation of the company. Is the list seller reputable? What do the previous clients say?
Ask recommendations from your friends in the forums or other reliable avenues. The opinion of others who have already tried buying mailing list is necessary. Their reviews will serve as your basis in choosing the right provider.
Request for data integrity guarantee. What if there are outdated contacts in your list? To ask for free replacement, request for a guarantee.