Ask your parent if raising you was like heaven, or more probably be like hell. Just like any parents already know how to rise a child it always turns out they still has a lot to learn from new siblings. Children behave differently thus parent in other word must apply their, awesome parenting skills a lot differently. Same way as to lead nurturing, b2b marketing firm must know how their lead behave and apply their effective “parenting” or “nurturing” skills on their leads. Leads more likely behave like a child that needs special attention. So we have come up with some lead nurturing strategies that may be usable and will serve as your reference in the future.
First thing here is to keep your leads reminded. A child may not need you for quite some time but you have to be there when they need you. Your leads need up to date information from you. That will work with your tool and educational tips. With this, you can keep an eye of your lead, just like a babysitting a child.
Secondly you must set authority. Set the parental boundary between you and your child. But that does not mean you are a robot, give some feelings and empathy in any situation and occasion. In lead nurturing, your leads may ask of too much from you. You just have to ask them nicely though.
Third is you must maintain a close relationship with them. Between you and your child, your relationship must never go waste and must be maintained well. Keep a consistent not copied and personalized emails and voice prompt. Thus, keep them at bay for source of info and tools.
Fourth is to highlight you from everybody else. Personalized make it comfortable enough for your child or lead to feel you as well. These days when all seems never-changing, try something new instead.
Above it all is never ever get discouraged by a turned down lead no matter how much time you exerted in keeping them. Learn the art of letting go. But keep your lead warm and tender or else they may look for another competitor. Trust me, your child may go for another parent better than you. Sure, lead nurturing has come a long way down the road.