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Reaching the Critical Point of Digital Marketing

posted by Margaret Spencer on September 28, 2015

Many years ago we wished upon the stars that advertisement pop-up would disappear in our home screen or page that we are visiting on the web. Well, that wish has been granted by ios 9 and the brand war between Apple, Google and Facebook. Another reason is the percentage use of mobile web user and the flooding of web enabled phone. People nowadays frequently use the internet through their phone and digital marketers use this feature to come up with the idea to put ad pop and cookies to track their prospects. Well, Apple just crushed this ad pops.


Not like Google and Facebook which main revenue draws from the payments of the digital markets, Apple draws its revenue from its own product such iPhones and IPods. Their brands does not need the help of digital advertising pops and cookies because people already know them and by releasing a software that actually block in many ways other’s (Google and Facebook) revenue is a bold action.

Columist Jonathan Hochman explains three reasons why advertisement blocker became undeniably annoying towards the user and there are four reasons;

  1. Redundant Tracking Scripts
  2. Too Many Social Media Widgets And Buttons
  3. Dynamic Content Like Sliders And Carousels
  4. Giant But Unnecessary Images

Looking at the reasons, we can finally see why Apple saw these an opportunity to strike the core of its competitor. We cannot blame them for doing so and we all know this new ios 9 is beneficial to Ios users.

I cannot see Android would be doing this, despite of the development of Android platform in the market. Android is owned by Google and I don’t really think it would do the same thing as Apple did.

On the other hand, Microsoft just released its new OS Windows 10 which obviously snatch and insert hidden agendas for marketing and advertising purpose (see Windows 10’s dark side).

Now, as a user it is time to think that there is always a price to pay. Not everything is free. Having the perception of free usage is just what brand marketers wanted us to think yet it can be the other way around.

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