As of July 2016, there are over 1.71 billion monthly active Facebook users and about 1.13 billion people log onto Facebook everyday (June 2016). This signifies that it is too substantial of a social media for B2B marketers to ignore and that among from its active users (most likely from varying demographic groups) are promising clients worthy of B2B marketing efforts.
There are lots of tactics that can be used to generate B2B leads from Facebook. Here are some of them:
- Leads acquisition through email subscription. Increase leads on Facebook through newsletter signups. By including an e-mail subscription form in your Facebook page, you create another possible way to build your e-mail newsletter distribution and leverage that newsletter to produce conversion.
- Leads acquisition through creating a contest. Contests on Facebook always creates buzz. Choose a prize that will lead to the involvement of your target audience and at the same time, something that is of relevance to your company. In this way, you can ensure the validity of the people engaged and can also gather emails.
- Leads acquisition through great content curation. Content strategies are a must in Facebook. Every time you set up a video, post a blog entry, or produce a material such as e-book, make sure that you make a Facebook post and include links. It is impossible to spark an interest and generate leads if you do not have any content to entice people with. Also, it isn’t necessary for your post to be all about you. You can post about things such as your existing clients’ achievements or milestones. It is also apt to make your content visual by making use of infographics, videos or photos because those propel higher engagement. Do not ever compromise content. Remember that it is what you need to get your message across your target audience.
- Leads acquisition through FB ads. To be able to generate B2B leads through Facebook is generally going to mean running paid promotions. Facebook has been working on making their ad platform easy to use and effective as possible. Well, who won’t if it is your billion dollar source of revenues? Facebook ads even cost less ($.80) compare to Google AdWords ($2.50). Not to mention that Facebook has targeting capabilities that allows you to reach your desired audience.
B2B lead generation opportunities in this platform are endless. Sure, it can be a trial and error process but it has the power to become one of your most successful B2B marketing campaigns.