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Social Networking and Growing Customer Data

posted by Margaret Spencer on January 20, 2014

Social networking sites are no longer rare; almost everyone has them. True, almost anyone can have them: most people have an account for their cat or their dog, or whatever pet they have and even sellers who market their product do it so through the site. It is easy to connect to people and acquire information about them. Marketers can use this to their advantage for they can easily acquire information of what their subscribers are looking for and even vice versa. Subscribers can simply visit the marketer’s page to see what they sell and what they have to offer.

However, social networking site can never be as responsive compared to emails. Though gaining subscribers can be gained through social networking sites, it is also strongly advisable for subscribers to be email correspondents as well.

Gaining Customer Data How To

  1. Don’t Miss Out. Marketers should announce to their subscribers in the social site that they should not miss out on the next email and that they should sign up in order to get information and discounts. Posting links can also help; grasping the value of the list is the reason why customers have joined the ranks of the contact list of the marketer. When people find out that they can exclusive discounts and benefits, signing up will be more attractive.
  2. Don’t Forget to Post Links. Marketers should make their presence known. Email sign-up forms, websites and feature themselves as the “the best of—“ . Subscribers would know that the marketer that they have signed up to is serious in peddling their products to a greater audience.
  3. Don’t be shy! Marketers should max out the power of social networking. Adding icons such as “Follow on—“ “Like us on—“. In this way, subscribers will be more informed of the marketer’s activity, the product being sold and other things that they have to offer.

Marketers should also know which place their customers are more full of life. In social media, information spreads fast; people are quick to know about things. This works an advantage to marketers who want to get their products known. It can help them build a reputation and earn the credibility from their customers.

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