It’s not new to us the multi-channel media has been a great asset in generating leads. It’s known too well by many B2B marketers around the globe and has been making a lot of innovation. The ground-breaking announcement of Facebook will lead B2B marketers to a whole new level again in looking for more alleys in lead generation. Last June 25, 2015 the biggest social media provider in the world announced that they will be promoting a lead ad unit.
This lead ad unit will make the user fill out some information such name and email address. This information as we know is vital in generating leads. The fill-out option will be submitted once the user agreed to send and receive notifications from the certain marketer or provider. But this lead ad unit still on the process of evaluation and improvements will come then after such period of time.
The action taken by the company to the user will not reflect Facebook nor will it have any obligations from any form of damages as such. The information generated from the lead ad unit will be only forwarded to the respective company and cannot be sold out to any third parties of the company. This is to protect the consumer’s proprietary information and their privacy as well. This lead ad unit will only help consumers from opening the third-party app and so to save their time as well.
On the other hand, issue will then arise in this situation. Since lead ad unit is still fresh. How will it solve the number of multiple Facebook account holder? Since we all know that an average user have 2-3 Facebook account, will it affect the quality of generating real leads for B2B marketers? How can we ensure that the data being gathered will not be redundant? Let just take some time in thinking and testing this newly added lead ad unit in the market.