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Run These 6 Data Hygiene Checks On Your B2B Email Lists Before Your Next Campaign

Run These 6 Data Hygiene Checks On Your B2B Email Lists Before Your Next Campaign

Whether it’s B2C or B2B, email marketing has always been an excellent approach to nurture prospects, convert sales-ready leads, and solicit repeat and referral business. However, in order to be effective, your contact list requires a solid foundation. And whether you’re employing bought or home-grown data, doing hygiene checks on your email lists is crucial to boosting your ROI.

So what does it mean to run a data hygiene check on your B2B email lists?

Your contact database is brimming with data and insights into your potential clientele. However, if that data contains errors and inaccuracies, your sales and marketing initiatives are going to bear the brunt of the nasty side effects of having bad data on your list. Routinely running data hygiene checks guarantees that every piece of information in your contact database is as reliable and actionable as possible. Having meticulously-maintained and robust data is critical for running targeted and effective email marketing campaigns.

The following are the common types of dirty data that might be lurking in your B2B email lists.

  • Inaccurate data – These are those records that have typographical errors.
  • Duplications — These are separate records belonging to the same contact.
  • Dead accounts — These are those email addresses that were once actively used by their owners but have now become inactive.
  • Spam traps – These are those email addresses that are in circulation to help single out spammers who add addresses to their email lists without consent. They often find their way into authentic email lists.

To remove these kinds of data from your B2B email lists, you need to run these six crucial steps in maintaining good data hygiene:

  1. Data Scrubbing – This refers to finding and handling data entry and basic parsing errors.
  2. De-duplication and Records Matching – This refers to detecting and removing duplicate records as well as combining records incorrectly classified as separate.
  3. Recovering/Appending Missing Data & Values – This refers to managing records with incomplete data by using an intelligent algorithm.
  4. Data Migration & Merging – This refers to migrating or integrating a marketing database into another format or storage.
  5. Standardization & Normalization – This refers to checking the consistency and comparability of various pieces of data in the database.
  6. Data Verification – This refers to validating and verifying information on the database through phone, email, and online research.

Know that dirty data is something that you can absolutely do without. They can give you a bad rep by damaging your sender score and it could get a lot worst with your IP getting blocked or being blacklisted by your email provider. That’s why doing data hygiene checks routinely should be a part of your campaign process. It’s a good push toward reducing bounce rates and improving email deliverability and conversion rates.

3 Reasons Why Savvy B2B Marketers Do Email Marketing With Purchased Contact Lists

Why Savvy B2B Marketers Do Email Marketing With Purchased Contact Lists

image credits goes to the original owner

When handled correctly, you can take advantage of purchased contact lists to its full potential. That is why savvy B2B marketers include purchased contact lists in their must-haves especially when running email marketing campaigns. Here are three reasons why they just love to do so.

  1. It lets you kick-start your email campaign right away.
    Inbound marketing has its share of boon and bane. Sure. It’s a potent marketing technique that you should have. However, you can’t deny the fact that it takes a considerable amount of time. Time is precious so why be solely dependent on a strategy that eats it up? Fortunately, getting hold of purchased contact lists eradicates this as it gives you the upper hand in your lead generation.
  1. It fills your sales funnel right there and then and expands your contact database overnight.
    When you depend on inbound approaches alone, Your marketing team isn’t the only one that will bear the brunt. It can become an obstacle for your business growth as numbers tank and sales become sluggish. If that’s not a nightmare scenario for you, I don’t know what is. But if push comes to shove and you opt to send emails using purchased contact lists, filling up that funnel is easily within your reach. In other words, with a bought contact list, you can expedite sales-ready leads for conversion.
    Aside from virtually letting you expand your database overnight, using purchased contact lists in your email marketing basically opens up new horizons for you and put you in front of boundless business opportunities. So whenever you need a push in your lead generation efforts, don’t hesitate to make a purchase!
  1. You can use it to convert cold contact into warm leads.
    Some of you might be thinking that emailing to purchased contact lists is a little risky since the contacts haven’t opted in. But of course! They haven’t opted. Yet! Using these contact lists in your B2B email marketing enables you to convert cold contacts to warm, consent-based leads. You can, therefore, make these leads part of your sales and marketing campaigns. After this, it’ll be all about employing lead nurturing strategies and conversion.

In the right hands, purchased contact lists are great tools for building and growing the sales pipeline. That’s why savvy marketers use bought email lists because: it frees up their time to focus on more important things; it lets them fill up their funnel with ready-to-contact prospects practically overnight; and finally, it allows them to nurture and convert the right kind of leads. So, go find a B2B contact list provider that gives you more bang for your buck. Look for a vendor that manually verifies each list record, so that your email campaigns get better deliverability, response, and conversions.

B2B Prospecting: The Key To Getting More Sales From Your Sales Leads Database

B2B Prospecting: The Key To Getting More Sales From Your Sales Leads Database

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If you have a sales leads database and still wondering why you’re not seeing that sales figures, that might be because you have fallen short in prospecting. It’s a common knowledge that there are a lot of ways to do this like employing cold calling and email marketing. So why persist in prospecting? Isn’t having a product and/or service already does the work of getting that B2B prospects in front of you? Sorry for bursting your bubble but no. It was and will never be that simple.

Being a trailblazer in your field doesn’t guarantee an easy sell. In most cases, people will not just come up to you and say “I want to buy your product and/or service” or “I want us to do business”. You see, it takes prospects to make sales! You’re nowhere close to getting that business deal without B2B prospects. So time to raid that contact lists and begin calling!

Why do I need to call?

It’s a fact that you’re calling for yourself. Of course! You want a sale. Nevertheless, merely speaking up to people on the phone wouldn’t get you a sale. When you pick up the phone and dial a contact what you should aim is setting appointments! Why? Since you’re still in the prospecting phase of your campaign! At best, appointments equal prospects, and prospects can turn into sales.

How about sending emails instead?

It doesn’t really matter whether it’s over the phone or electronic mail as long as you’re able to set appointments with your target people. Appointments are the real deal since it puts you in the hot seat. It’s what brings you the “audience” you require in order to present your products and services. Just keep in mind that if you’re considering to exploit email as your prospecting tool, do not do email marketing in the manner that you’re doing cold calling.

As already said, forget about the sales you want if you wouldn’t even do prospecting. You should have an “audience” and it’s necessary to get your point across them. If they’re smitten, then you can now guide them through the sales cycle and if everything goes well, you’ll get sale as the end result.

So hit the phone and shoot your email. Start prospecting now if you want to get the best out of your sales leads database!

Looking for IT Lists? Here’s What You Should Keep in Mind

The IT business is among one of the industry behemoths in the world today. With the fast-paced upgrades in innovation, businesses and a lot more are fusing IT in their operations. Likewise, the advancement of more up to date and more effective software has many businesses testing the market and opening their ways to potential IT providers who can give them quality service (and ultimately, help them at providing quality service too) for a reasonable value. On the other hand, IT companies themselves, dynamically search for approaches to acquire IT sales leads in which one of this approach is purchasing business lists. They can leverage such to reach IT managers and IT chiefs that they’re targeting.

While on the subject of lists, purchasing a list of IT chiefs and additionally list of IT managers is of an extensive advantage when you need leads. Utilizing an excellent list can bring in favorable outcomes like for example when your having a targeted email campaign and you purchase a mailing list of these mentioned prospects. Having a great number of contacts in your database in order to keep it loaded with potential prospects is a smart thing to do. However, there are instances where you need to manage any conceivable wasteful aspects that accompanies when purchasing business lists/IT mailing list from a business list provider. If you happen to have purchase an inaccurate and messed up business list, it would merely pull you down. As opposed to reaching prospects and working on business proposals immediately, you’ll rather need to first sort out the business list you purchase, which in itself takes up a lot of your time – time that should have better spent on closing sales and not struggling on your database.

So in case you’re in the IT business industry that is searching to purchase business lists from a business list provider, endeavor to choose a supplier that offers only accurate and well-segmented records. This can spare you significant time as well as help you in closing sales for your company.

Why you should always check your Data Records

Ever receive a complaint from customers that your product is defective or isn’t well built? Well, there’s no doubt that you are at fault here. Why? Because you didn’t double check before sending it to the customers. Which means that you’ve failed them and the company. Your service will be questioned and you might lose your job if you always will commit this mistake.

As an Email marketer, I could say that this sort of double checking is worthwhile. Why, you might ask? Because by the end of the day, I know that I’ve submitted a top-notch or a worthwhile record list. Even if it took my entire team a day to make that list.

Double checking your data records doesn’t take much of your free time, unless if it’s really needed. Some customer might ask you for a number of lists within an hour or a day. And that can’t be done by you alone. This will test your leadership and your team’s capability to get the job done.

WHAT MIGHT HAPPEN IF YOU DON’T DOUBLE CHECK YOUR RECORD

We all know the result if you handed a wrong or inaccurate list. The customer will get mad and ask for a refund. But what you don’t know that some customers will ask for you to double check and replace all the wrong or inaccurate list. This means that your customer still put their faith in you can give them a top-notch list, failure in doing so means that you lost one customer that put their trust in you. And this will be bad for you and your company.

So aside from that there are still many things that can happen if you handed them the wrong list. And here’s some of them;

  • Refund
  • Lose interest in doing business with you
  • Get another company
  • Write a bad review about you

This is just a few of what will happen, so if I were you. You better double check your list before handing it to your customer.

How Getting Contact Lists Help You Get Smaller Details

Even the best vendors don’t always give you the complete profile of your target market. Sometimes most of them just give you a set of phone numbers plus legitimate emails to send to. It might not be helpful for when you’re looking for a prospect’s LinkedIn profile or want to send a return call straight to their smartphone.

But on the other hand, your contact lists can still help you in an unlikely way.

What if you did figure out a way to acquire more personal contact information but have no clue about how to call their main office or verify that they do work for this particular company? After all, you only did just get their phone number and had a back-and-forth on an online group discussion.

It’s true that a lot of things indicating that mobile is rapidly addressing a consumer’s demand for access and quicker responses. (Google is even focusing its algorithm updates on mobile.) Despite that, the reality is any information you get on a mobile channel is still the tip of the iceberg.

There’s nothing wrong with trying to present your business and slip into that tiny screen. There’s nothing wrong with even getting this information manually and with a lot of consent from the prospect’s part.

What’s wrong would be to think you can get to this part without something broader and more general. Something you’d normally find on decent B2B contact lists.

  • Remember, that’s where you start – If cold calling is dead, you can only expect a worse reception when calling a mobile numbers. The chances of that number still being private are still pretty high. That’s you should at least have something that won’t land you in as much trouble.
  • Verify claims of old customers – Say a prospect calls you and claims to be an old customer of yours. They saw your new mobile look and decided to give you a correct call. You would have had a harder time verifying everything they say if you didn’t hold any previous record.
  • Alternative contacts – And of course, a traditional contact list can also give you something to fall back on if a prospect contacts you via mobile but you have a hard time returning it in the same fashion. No worries! Just bring up your database

Contact information doesn’t improve in just one direction. There are many way to get all a prospect’s details. That doesn’t mean you have to shun what still delivers.

Contact Lists and Academy Nominees Have One Thing In Common: They’re a Gamble

 

One could even say that even the Oscars themselves are a big gamble as far as relevance goes. (Apparently, the ceremony’s viewership has never been this worst since 2009.)

It goes without saying that the list of Academy Award contenders easily compares with that of a supposedly high-profile list of B2B prospects. No matter how prestigious it all looks, you can’t tell if they’re really winners or really just the choice picks of people who may not even see eye-to-eye conventional marketing wisdom.

Fortunately, this isn’t film critique and vendors to do take more responsibility in offering you more candidates to choose from. After all, a bigger database means more chances of people fitting your buyer personas. The question is how much should you pay for before it starts to become a gamble?

  • Define your industry preferences – In this respect, you could do better than the Oscars and actually define your preferences instead of diverting from mainstream popularity without a clear reason. When creating a list, always make sure you know who it is you really want to market to while making it clear to them as to why.
  • Don’t hide your bias – One big, obvious way to waste a good contact list is to show a sharp bias in favor of only a small, specific segment as opposed to all the data you bought. For example, what’s the point of buying a list of doctors when your lead generators and sales reps prefer pitching to dentists?
  • Be a prestigious name in your target market– While the Oscars have been rapidly losing their relevance, the establishment still works to justify its mark of quality. Likewise, you need to really show it to your prospects that you’re a respected voice in your industry and your decision to market to them is something that will be worth the time and attention.

When it turns out that the big list you paid for felt like it didn’t have all that you were looking for, it feels like watching a reel of Oscar nominees. You’re often surprised at what didn’t make the cut. To avoid this mistake, learn how to differentiate the lists from what you’d like to market to instead of just gambling it on what third parties think.

How to Build Strong Long-term Relationships with Your B2B Contact Lists

How long are you planning to engage with the recipients in your B2B contact lists? If your answer to this is somewhere along the lines of “until I’ll be able to squeeze enough sales opportunities,” then you need to carefully think about your approach to communicating with your B2B email marketing list. The best way to succeed in email marketing is through building strong and longer-term relationships – that is, beyond the current marketing period or buying cycle.

Having a great contact list relationship enables you to boost your branding, marketing, and sales potential not only in the next couple of quarters but well into the future. Good relationships with the individuals in your targeted B2B mailing list increases the likelihood of actually winning their business, building customer loyalty, and generating repeat sales – all of which wouldn’t be possible with a shorter-term orientation. And so, here are some key email marketing communication guidelines to help you out:

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Top 7 Personal Traits that Successful Professional B2B Email Marketers Have in Common

About 88% of B2B marketers make use of email marketing and sales lead databases as part of their main toolkit. Among other things, this figure means that there’s fierce competition within the ranks of B2B email marketers and, in the zero-sum game of email campaigns, some of them will lose while others will bask in marketing glory. But what makes a B2B marketing winner?

As you might think, there’s no straight answer to the above question. Success in B2B email marketing depends on a myriad of factors: active contact list management, relevant content creation, timing and frequency, and many others. This post, however, tries to answer the previous question by looking at the personal characteristics of B2B email marketers that ultimately affect their professional performance. In general, successful B2B email marketing practitioners are:

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