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Reminders For Starters In Email Marketing

Reminders For Starters In Email Marketing

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What is email marketing? Email marketing involve sending emails like product advertisements, business requests, sales solicitations or donations to potential or current customers.

As a starter in email marketing, sending emails to everyone you just know through LinkedIn, Facebook or Twitter might feel off to you. However, know that you are not the only business doing this kind of marketing thing. As an email marketer, you should not be afraid of sending out emails to people whether you know them or not. Email marketers send emails to a wide demographic range of people regarding what they are selling, advertising or promoting. Correspondingly, it is inevitable to get no response from your prospects when you send them an email. Some marketers may think that this is okay, but wouldn’t it be nice to receive a positive response about the email you sent to a potential customer?

So how will you raise the chances of your emails getting a response from your potential customer? Easy. Avoid being considered as a bad email marketer. Here are reminders you need to keep in mind to achieve that.

  • Avoid sending irrelevant emails to your prospects.
  • Avoid sending out two or more emails to the same prospect every day.
  • Avoid sending out the wrong email to wrong prospects.
  • Avoid sending out emails during time off or clock off.
  • Avoid sending emails to uninterested prospects.

Applying these simple reminders when conducting an email marketing can help you raise the chances of having a response and not be considered as one of the typically bothersome email marketer. It is always important to know if you are becoming a nuisance. Be aware of what you are doing and be sensitive about how the recipient may feel. Sensitivity to your prospects’ or current customers’ needs is a critical value not just in email marketing but in the business as a whole.

5 Shocking Linguistic Red Flags Killing Your Email Marketing Campaign

5 Shocking Linguistic Red Flags Killing Your Email Marketing Campaign

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Undeniably, an email’s content is important in email marketing. You can say, it is the heart of your campaign for it contains the message you want to convey to your target audience. Rather appallingly, there are errors that B2B email marketers tend to commit or overlook in an email’s content. So if you’re gearing toward running your email marketing anytime now, halt at this red light first and do a double check just in case some of these red flags are present in your email content.

Typographical Errors

Seriously? Yes. Seriously. You don’t want to misspell words or misplaced punctuations! That is simply absurd. So better proofread before sending it to your B2B prospects or clients.

SHOUTY CAPS

Writing in all caps in social media signifies shouting and the same can be said in business email and subject lines. If you want to use caps for the purpose of stressing a word or words, you can always go for alternatives such as underlining or bolding it.

Over-the-Top Usage of Powerful Words and Modifiers

This is the act of trying to use seemingly powerful words like “free”, “guarantee” or “save” and modifiers such as “best” or “superb” in a rather repetitive and irrelevant manner throughout the email copy. It will sound too good to be true to any reasonable B2B prospect. For this type of recipients, it can only mean one thing: your email is going to be tossed in the spam section.

Passive Voice is Passive

Use active voice in writing your business email by front-loading your sentences. An active voice makes your writing more direct, confident and concise. It’s also easier to follow and understand. Take for example, instead of saying “Our targeted B2B lists are prepared by our data specialists.”, you can write “Our data specialists prepared the targeted B2B lists.”

Ambiguous Calls to Action (CTA)

CTA’s such as “Sign up now” or “Click here” are so beat up and vague. You want your CTAs to be more specific like “Download your free white paper” or “Register to get your free newsletter subscription”.

Take a good, long look at your email content before running your email marketing campaign. Make sure it’s free from typographical errors, shouty caps, excessive use of power words & modifiers, passive-voiced sentences and ambiguous calls to action. Good linguistic command can make a difference in your email marketing. It can convince prospects to act, clients to purchase and who knows what else? More B2B leads to trickle down that sales funnel!

 

Common Mistakes in Gathering Email Contacts

Common Mistakes in Gathering Email Contacts

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In the four phases of email marketing detailed by Daniel Fagella, collecting is the first. This is considered as email procurement or email researching. The goal of this stage is to obtain right leads as many as you can. Correspondingly, this phase can start with a quick correspondence utilizing the correct strategy and the correct pace. Streamlining of this stage indicates enhancing the lead flow out of given sources.

There are three common mistakes in this stage which is presented in as follows:

  • Failure to test the major landing pages and contact pages to upgrade entries
    Frequently, the testing of major landing pages and contact pages are overlooked. The streamlining for entries in this part often go unnoticed. If this continues to be unremedied, submission of contacts may not be pertinent later on.
  • Failure to make thank-you pages with particular calls to action (i.e. web forms that displays after a submission with “Thank you for submitting your information”)
    More often than not, email procurement will ask but not recognize the time you render visiting the page. Submission of form here and there can be challenging and an inconvenience in the visitor’s part. This may cause a flag down of enthusiasm towards the company.
  • Unsegmented front-end contact forms that connect evenly to all types of leads and prospects
    Yes. For system, it is not always right to blame that even leads are being barraged with contact forms. This is assisting the part of prospects in stimulation but not leads, which can bring about as we speak, turned down of conversion. However, development on how the site will distinguish a prospect between a lead also matters.

All of the things found above are common errors committed during email contact procurement. Enhancing a phase forward signifies great advancement in B2B lead generation and client experiences.

B2B Email Marketing: Preventable Mistakes in Conversion

B2B Email Marketing: Preventable Mistakes in Conversion

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Utilizing email and automation methodologies to drive clients in carrying out their vital move with business’ customers will occur in the stage of conversion. Up-selling an item or including a first purchase is excellent for e-commerce, appointment setting for service company and referral system for software company. These methods are only few of the best practices in the procedure of conversion, nevertheless, mistakes in doing such still transpires. Fortunately, these mistakes can be evaded if recognized immediately. Here are few of preventable mistakes in B2B email marketing conversions.

Static, not tested contact forms and sales page.

Neglecting those static contact forms is common in piling up prospects for conversion. Numerous marketers will never consider changing their contact forms every week especially if conversions are running all too well. This mistake is preventable during calibration of email contact forms. Moreover, in sales page, aligning the content are done a couple of times however not as regularly. Enhancing static contact forms and sales page do not need great effort.

Lack of second attempt in sales or appointment.

It has been said that once they say no, they will generally be saying no. Well, how about scratching that part? This is conversion we are dealing with. What’s more is that we are talking about qualified leads. A large portion of initially sent mail requests with zero turnout do not have any follow up or retention strategies done. In conversion, the second attempt is considered the second line of defense in marketing and retreating is the last choice taken.

Ineffective short campaigns.

Converting minor portion of all the qualified leads is a flank down, particularly converting these leads in a given single channel. Conversion needs a steady yet viable sales campaign to guarantee a client’s motivation. This is not a one night procedure but rather an objective-focused marathon.

Rekindling the Fire with your Inactive Email Subscribers

Rekindling the Fire with your Inactive Email Subscribers

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Like any other relationship or connections, the one between you and your email subscribers can become unavoidably cold. Correspondingly, it is important to note that even if these subscribers have gone inactive (but stayed subscribed), they could be gravely hurting your email engagement rates (even putting you in the risk of being labeled as spam) Luckily, these inactive or dead email subscribers can be resuscitated. Here are some win-back tactics you can incorporate in your re-engagement campaigns.

Test different aspects of your email. These contacts haven’t had interest in your emails for a while, so your time in trying to excite them is threateningly coming to an end. Make your subject line a starting point. Ensure that it’s distinct from the strategy you usually use; brief, punchy, and straightforward. You need to catch their attention in the hopes that they’re going click that left button to read your message. However, don’t restrict your testing to the subject line, include your email copy and images. Keep in mind to test one element at a time, otherwise you won’t know what prompt the change.

Add an offer or discount. Once and for all, it wouldn’t cost you extravagantly to offer something up and then obtain new clients.

Clear it from distraction. They’ve already seen your sale emails, your vouchers and your newsletters. This is the last move before you give them up, so don’t confuse them with too many calls-to-action. Because there’s only one question you definitely want to know; Will they continue to stay?

Present alternatives. Email may be the preferred channel by most of your client, but it doesn’t mean that all of them do. Why not usher those inactive subscribers to your social profiles?

Deliver a series of email. The first email may be a reminder of what they’re missing out. The second would be a follow-up if they still haven’t responded with your first. The last one would be to verify that they are now unsubscribed unless they clicked on any of the first two emails.

B2B Email Marketing: Interpreting Your Open Rates

 

B2B Email Marketing: Interpreting Your Open Rates

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One of the most commonly utilized email marketing metrics is the email open rate. Regardless of its evident ubiquity, it’s likewise one of the least comprehended indicators of email campaign performance. The following are approaches to help you accurately decipher open rates of B2B email blasts to contacts in your mail list.

Have a good command on how its measured. Prior to working with any performance metric, it’s a smart idea to have comprehension on how figures like email open rates are measured and calculated. Ordinarily, email open rates depend on two sorts of activities that happens on the email page which are the loading of pictures and recipient’s clicking actions.

Try not to take it in a silo. A considerable measure of email marketing make little or no sense when taken independently from other indicators. For instance, examining your open rates alongside bounces and click-through rates from a series of emails to your C-Level mail list presents better understanding into the marketing technique’s viability.*

Take a look at industry benchmarks. Email open rates may significantly vary from one industry to another or from one segment to the next. An open rate of 20% might have substantially different implications among two sectors. A good mail list supplier can likewise provide you data on different open rate averages.

Scrutinize errors and inaccuracy. If you’re shrewd, you may have seen something disturbing about how open rates are measured. The measurement procedure relies upon variables that could or could not possibly occur regardless of the possibility that your messages are really opened by your mail list contacts. Thus, it’s an excellent practice to represent inconsistencies and errors when interpreting the results.

These are four stages that allows you to truly understand your email open rates. Since this indicator has a tendency to be misleading when taken outside of the context, it’s critical for you to have idea on how it functions and under what circumstances you should depend on it.

For B2B Start-ups: Efficient Integration of  Social Media and Email Marketing

There had been arguments on email marketing versus social media marketing and it was an entirely waste of time because their strength can be combined into one seamless marketing plan. Social media and email marketing lists function admirably together. Truth be told, they supplement each other.

Integrating email and social media marketing includes taking a look at three noteworthy procedures: content re-purposing, email to social media integration, and social media to email link. Each of these has their own arrangement of strategies that helps combine email and social media into a single workable procedure. Here are some of the approaches to accomplish this.

Re-purposing Content. Whenever you’re attempting to link an email marketing campaign with social media marketing, it aids to have an article or blog content that can be re-adapted and redeployed to suit any of these channels. Say for example you’re attempting to construct marketing lists, it’s likely useful to advise your Twitter supporters to read the full article, in addition to updates, by subscribing to your newsletter service.

Email to Social Media. Permitting subscribers to share or connect your newsletter content to social sites is an excellent approach to develop your marketing lists. By giving them the capacity to redistribute your material to their personal or professional networks, you’re taking a gander at an exponential increment in brand awareness with very little assets submitted.

Social Media to Email. By utilizing your fan base in social networks, you’re taking advantage of a gigantic pool of new prospects waiting to be reached. Including opt-in forms on your Facebook page is among the best methods for searching for new subscribers. Diverting your YouTube channel supporters or Twitter followers to your email sign up page is likewise a great practice to extend your marketing lists.

These are some of the methods you can exploit with the specific end goal of bringing email and social media marketing together profitably. This mix, alongside the assistance of a good marketing lists supplier, can take your venture to newer and greater heights.

Sending HTML Newsletters  to Executives? Here Are 3 Things You Should Be Reminded Of

Experiencing difficulty with your HTML newsletter project? Getting baffling outcomes from your executive list? Ideas not taking off? In case you responded “yes” to any of these questions, then you’re not the only one. Making and sending newsletters to executives can be demanding for most. The succeeding reminders will help you get to your HTML newsletter, all the more, get your message across your readers.

First, maintain a harmony between picture and content. HTML newsletter permits you to incorporate detailed designs and illustrations into your messages. In any case, this doesn’t give you the indulgence to exaggerate. It’s a great practice to incorporate a few pictures in the newsletter, yet these need to stay inside the context. Graphics can boost the visual interest of your newsletter. Be that as it may, their usage ought to be constrained. You risk losing the pith of your newsletter if you depend on design excessively. Some email platforms may not show your pictures appropriately, or worse not display them at all. So restrain from including essential messages or information as pictures.

Second, have a plain-content form of your HTML newsletter. Again, with some email platforms not supporting all of the HTML features in your newsletter, it may be reasonable to send a text-only version newsletter. In spite the fact that you may think this takes away the visual quality from your newsletter, it has the upside of ensuring delivery. Utilizing a text-only version additionally makes your newsletter more receptive to inboxes, giving it a lesser chance of being sorted as junk mail by recipients in your executive list. There are email marketing platforms that is configured to automatically decide whether to send an HTML or a plain-text version of your newsletter to a particular contact according to the platform he or she uses. You may need to discuss your contact database provider for more on this feature.

Lastly, always incorporate the option to unsubscribe. Ensuring that your recipients have the alternative to suspend their subscription to your newsletter is a big plus factor for your campaign. This shows how much thought you give to your subscribers and permits you to keep up goodwill among your contacts. Likewise, contingent upon the location, you might be lawfully obliged to give an unsubscribe option to specific contacts in a list. Providing your recipients this option can assist you in determining uninterested prospects.

Indeed. Email has made marketing more convenient and effective yet we need to concede that it has brought new difficulties as well. Regardless, by taking a couple of simple strides, we can get around these obstacles and extend your message to where it is due.

Lead Nurturing and Marketing Automation Stats in 2016 to Guide You this 2017

Lead nurturing through marketing automation and can help in improving ROI. Unconvinced? These stats will speak for you!

Lead Nurturing

  • Lead nurturing emails generate an 8% CTR compared to general emails which generate just 3%. (HubSpot)
  • Lead nurturing emails get 4-10 more response rate compared to single email blasts. (Demand Gen)
  • Email nurtured leads make 47% larger purchases than non-nurtured leads. (Annuitas)
  • Nurtured leads produce, on average, a 20% increase in sales opportunities as opposed to non-nurtured leads. (Demand Gen)
  • Companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost. (Forrester)
  • 67% of B2B marketers that use lead nurturing see a 10% or greater increase in sales opportunities throughout the funnel; 15% see opportunities increase by 30% or more. (Iconsive)
  • More than 79% of marketing leads don’t convert into sales with the lack of lead nurturing as the leading cause. (PureB2B)

Marketing Automation

  • Marketing technology represents 33% of the average marketing budget. (Gartner)
  • 28% of marketing technology spend goes to infrastructure (e.g., servers, storage, network) to run marketing software. (Gartner)
  • Marketing technology spend is now higher than advertising spend for companies. (Gartner)
  • Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Gartner)
  • Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Annuitas)
  • 79% of the top performing companies have been using marketing automation for more than 2 years. (Gleanster)
  • 63% of companies using marketing automation outsource all or part of it. (Ascend2)
  • 55% of B2B companies use marketing automation. (Emailmonday)
  • B2B marketers who implement marketing automation software see their contribution to the sales pipeline increase by an average of 10%. 63% of companies that are growing faster than their competitors use marketing automation. (Iconsive)
  • 68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms. (Iconsive)
  • The most important strategic goals of a marketing automation strategy are increasing lead generation (61%), lead nurturing (57%) and sales revenue (47%). (Ascend2)
  • 37% of marketers state that budget constraints hinder them from conducting an efficient marketing automation strategy. (Pepper Global)

B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Email Marketing)

Email marketing was, is and will never be dead. With all these significant email stats not just this year but the preceding (and most probably for the following years), I mean who would ever think it died, is dead or will be dead? Will it ever? So stay vigilant! Sharpen your email marketing’s blade and cut ’em B2B deals!

  • Email use worldwide will top 3 billion users by 2020. (The Radicati Group)
  • 73% of the Millennial age group actually prefers email to communicate with businesses. (Adelstra)
  • 72% of U.S. adults prefer communication with companies to happen through email. (Marketing Sherpa)
  • 49% of B2B marketers are reported to spend more resources on email than other channels. (Hubspot)
  • 75% of marketers still send their content marketing directly via email. (ALF Insight)
  • The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. (Ascend2)
  • Responsive design emails earn higher ROI, but only 17% of marketers have fully embraced the adaptive design format. (Yesmail)
  • 26% of brands fail to use responsive design in any of their email marketing efforts. (Yesmail)
  • Brands implementing responsive design in all of their emails earn 55% higher mobile CTO (click-to-open) rates and 23% higher desktop CTO rates. (Yesmail)
  • Responsive email campaigns generated an average of 16.2% mobile CTO versus non-responsive email campaigns that generated 10.4% mobile CTO. (Yesmail)
  • For desktop email campaigns, responsive design emails earned an average 15.7% CTO versus 12.7% CTO for non-responsive emails. (Yesmail)
  • 17% of brands use responsive design for all of their emails, with 38% using it for most of their emails. (Yesmail)
  • Three-quarters of companies agree that email offers “excellent” to “good” ROI. (Econsultancy)
  • Emails, followed by websites, are the most effective digital marketing tactics used by more than half of companies (61% and 59% respectively), followed by search engine optimization with 50%. (Ascend2)
  • 59% of B2B marketers cite email as the most effective channel for generating revenue. (Hubspot)