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Reminders For Starters In Email Marketing

Reminders For Starters In Email Marketing

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What is email marketing? Email marketing involve sending emails like product advertisements, business requests, sales solicitations or donations to potential or current customers.

As a starter in email marketing, sending emails to everyone you just know through LinkedIn, Facebook or Twitter might feel off to you. However, know that you are not the only business doing this kind of marketing thing. As an email marketer, you should not be afraid of sending out emails to people whether you know them or not. Email marketers send emails to a wide demographic range of people regarding what they are selling, advertising or promoting. Correspondingly, it is inevitable to get no response from your prospects when you send them an email. Some marketers may think that this is okay, but wouldn’t it be nice to receive a positive response about the email you sent to a potential customer?

So how will you raise the chances of your emails getting a response from your potential customer? Easy. Avoid being considered as a bad email marketer. Here are reminders you need to keep in mind to achieve that.

  • Avoid sending irrelevant emails to your prospects.
  • Avoid sending out two or more emails to the same prospect every day.
  • Avoid sending out the wrong email to wrong prospects.
  • Avoid sending out emails during time off or clock off.
  • Avoid sending emails to uninterested prospects.

Applying these simple reminders when conducting an email marketing can help you raise the chances of having a response and not be considered as one of the typically bothersome email marketer. It is always important to know if you are becoming a nuisance. Be aware of what you are doing and be sensitive about how the recipient may feel. Sensitivity to your prospects’ or current customers’ needs is a critical value not just in email marketing but in the business as a whole.

The Change Occurring in B2B Marketing

The Change Occurring in B2B Marketing

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For the past two years, there have been interesting shifts happening in the B2B enterprise like how buying decisions take place and who’s responsible for them.
This was something that the people of Caterpillar noticed when they launched four videos entitled “Built for it” for their brand campaign 6 years ago. They realized that the B2B audience was now hanging out online and is younger. Thus, they embarked on a more human, approachable and significant brand.
We are not oblivious to the fact that B2B’s audiences are online. 89% of B2B researchers take advantage of the internet during the B2B research process. Some may say that this hasn’t been much of a change from 2012. But looking at it deeply, we’ll see that the percentage of people using digital technology remains constant while what’s happening behind the scenes haven’t.
In the pursuit to find an answer, Google collaborated with Millward Brown Digital to conduct a study fielded way back 2014. They surveyed 3,000 B2B researchers about their research, purchase habits and usage of digital technology. At the end of the study, the results debunked a number of widely held B2B marketing beliefs. Also, expressing major connotations for B2B marketing game plans. Here are some of these myths:
Millenials aren’t making B2B business decisions. In actuality, nearly half of the overall researchers count are millennials. The shift in B2B researcher demographic these past few years are dramatic. There was an even mix across age groups in 2012 and age 18 to 34-year-old bracket was accounted for almost half of all the researchers count, an increase of 70%, in 2014. It will be a wrong move not to market to this group.
Not many researchers of B2B use mobile. Mobile usage has intensified. B2B researchers are using it throughout their entire path. According to this study conducted by Google, 42% of researchers use a mobile device during the B2B buying process and 49% of B2B researchers who use their mobile devices for product research do so while at work. Considering this, it’s imperative that you provide them with rich, user-friendly, mobile experiences.
The marketing target should be C-levels. The environment of influencers around the B2B research process has altered. 81% of non-C-suiters have a say in purchase decisions. Marketing only to the highest level means disregarding the people who also need to notice you.

6 Signs Your Email Marketing Service Provider Is Doing It Right

6 Signs Your Email Marketing Service Provider Is Doing It Right

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Email marketing is far from dead. In fact, a recent survey conducted by Ascend2 revealed that using emails is the first of the top three most effective digital marketing tactics used by more than half of companies with a rating of 61%. Also, according to Hubspot, 59% of B2B marketers consider email as the most effective channel for generating revenue.

Given this, it is important to be critical when evaluating your email marketing service provider’s performance. Not just because you’d want to get your money’s worth, but also there’s so much riding on the success of your email campaigns.

  1. They can manage and clean your email list.
    A good email marketing service provider gives you the capability to segment and sent to your email list, especially to purchased ones. If they’re equipped to let you do this, your provider enables you to reach your target audience and present you with unlimited opportunities for converting your cold contacts to warm B2B leads. In addition, your email marketing service provider should also give you the tools for ridding your email list of bad data (e.g. inaccurate data, duplications, dead accounts and spam traps). Having them clean your data can help in getting a good sender reputation, which in turn, results to better email deliverability.
  1. They can protect your email data.
    A good email marketing service provider ensures the privacy and security of your email data (like being CAN-SPAM and CASL–compliant). Your provider should operate on a standards-based encryption and protection protocol to keep your emails secure from threats. These safeguards are vital in carrying out your campaigns. For instance, they keep your corporate domains and IPs from being blacklisted so that email deliverability remains unhindered throughout your campaign.
  1. They have excellent email automation capability.
    With a first-rate automation software or platform, a good email marketing service provider doesn’t just save you from the hassle of manually doing specific tasks in your email marketing workflow, but also addresses many aspects of email marketing that contributes to its success like branding consistency, customer engagement and retention, and even streamlining the sales funnel for lead nurturing.
  1. They can help you execute A/B testing.
    A good email marketing service provider makes it easier for you to do A/B split testing. A/B testing is a smart way to assess the effectiveness of certain variables found in your email content (CTA, subject lines, images, etc.) in optimizing opens or clicks. That’s why, A/B testing is an indispensable tool to use when determining what needs to be changed in your email content.
  1. They have reporting tools that provide real-time data and analytics.
    A good email marketing service provider has reporting tools that let you track the performance of your email campaigns. These tools extract and present real-time data and analytics such as the number of emails sent, notifications read, emails read, documents downloaded, documents viewed and email replies. These metrics help you gain insights on your customers’ preferences and ultimately, maintain the right kind of engagement with them.
  1. They have dedicated technical support.
    A good email marketing service provider offers a hassle-free, round-the-clock technical support. You don’t want to find yourself in a situation wherein you’re facing an infuriating email issue without prompt assistance from your service provider–or worse, simply being passed around from rep to rep before reaching the actual technical resource.

Now you know the six signs to look for in a good email marketing service provider! First, they can handle and clean your email list well. Second, they secure your email data. Third, they let you access cutting-edge email automation software. Fourth, they are committed to helping you do A/B testing. Fifth, they have reporting tools for real-time data and analytics and sixth, they have an established, ever-ready technical support. Settling for anything less is like going for a mediocre-level email marketing campaign right from the outset.

The 4 K’s of Good Sender Reputation for Email Marketing

Guarding Your Sender Score Reputation in Email Marketing With These 4 Ks

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Simply put, the sender score is an indicator used by email providers to gauge how trustworthy an email source is.  A wide range of variables is taken into consideration to check a sender score. It includes bounce rates, spam complaints, industry blacklists—to name a few. Your sender score can make or break your email marketing campaigns, as your sender reputation influences whether or not your emails reach your intended recipients.

A sender score is a number that ranges from 0 to 100. >80 indicates a great sender reputation, >70 suggests consistent adherence to industry best practices and optimization of email program while <70 signals a need to repair sender reputation.

Though having a high sender score doesn’t necessarily ensure that your email will land in your recipients’ inbox, you wouldn’t want your score to fall below industry benchmarks either. A study conducted by Return Path, a leading expert in email deliverability, revealed that 77% of delivery problems were because of poor sender reputation.

So, how can you guard your sender score reputation?

You can start by knowing your current sender score. This information is available at senderscore.org. Once you’ve obtained your score, it will allow you to come up with ways to maintain or improve your reputation.

Second, keenly monitor feedback loops. A feedback loop (sometimes called a complaint feedback loop), is a mechanism for tracking subscribers’ complaints in which a mailbox provider forwards flagged instances of email violations encountered by their users to the sender’s organizations. Sure. We might view email complaints from recipients as inevitable. The Thing is, they hurt your sender score. Most mailbox provider offer feedback loop services in which they help you avoid further damage to your reputation by enabling you to track complaints and get rid of dissatisfied subscribers on your list.

Third, keep your data clean. Did you know that contact data has a limited shelf life? So, it’s imperative that you run regular data hygiene checks, even though you’re sending to a consent-based email list. Chronically hitting inactive and inaccurate email addresses can cause problems like hard bounces, which can hurt your sender score. If you aren’t capable of doing data hygiene checks yourself, hire a trusted data solutions provider to do the job for you and guard your sender score in the process.

Lastly, keep an eye on your sender score and email provider’s filtering criteria. Aside from your sender reputation, you should also check the filtering criteria enforced by email providers. Having knowledge on how your sender reputation is affected by particular types of filter can aid you in avoiding issues with future campaigns. Moreover, don’t forget to constantly analyze variables that influence your sender score.

Maintaining a good sender score is easy as one, two, three… and four, for good measure! Always be aware of your sender score standing. Monitor the pulse of your emails with recipients by taking advantage of feedback loop services. Ensure the cleanliness of your data by routinely doing data hygiene checks. Lastly, keep an eye on your email provider’s filtering standards and the variables that impact your sender score. Keep this in mind and you’re on your way to boosting your email deliverability and providing favorable outcomes to your future email marketing campaigns.

Run These 6 Data Hygiene Checks On Your B2B Email Lists Before Your Next Campaign

Run These 6 Data Hygiene Checks On Your B2B Email Lists Before Your Next Campaign

Whether it’s B2C or B2B, email marketing has always been an excellent approach to nurture prospects, convert sales-ready leads, and solicit repeat and referral business. However, in order to be effective, your contact list requires a solid foundation. And whether you’re employing bought or home-grown data, doing hygiene checks on your email lists is crucial to boosting your ROI.

So what does it mean to run a data hygiene check on your B2B email lists?

Your contact database is brimming with data and insights into your potential clientele. However, if that data contains errors and inaccuracies, your sales and marketing initiatives are going to bear the brunt of the nasty side effects of having bad data on your list. Routinely running data hygiene checks guarantees that every piece of information in your contact database is as reliable and actionable as possible. Having meticulously-maintained and robust data is critical for running targeted and effective email marketing campaigns.

The following are the common types of dirty data that might be lurking in your B2B email lists.

  • Inaccurate data – These are those records that have typographical errors.
  • Duplications — These are separate records belonging to the same contact.
  • Dead accounts — These are those email addresses that were once actively used by their owners but have now become inactive.
  • Spam traps – These are those email addresses that are in circulation to help single out spammers who add addresses to their email lists without consent. They often find their way into authentic email lists.

To remove these kinds of data from your B2B email lists, you need to run these six crucial steps in maintaining good data hygiene:

  1. Data Scrubbing – This refers to finding and handling data entry and basic parsing errors.
  2. De-duplication and Records Matching – This refers to detecting and removing duplicate records as well as combining records incorrectly classified as separate.
  3. Recovering/Appending Missing Data & Values – This refers to managing records with incomplete data by using an intelligent algorithm.
  4. Data Migration & Merging – This refers to migrating or integrating a marketing database into another format or storage.
  5. Standardization & Normalization – This refers to checking the consistency and comparability of various pieces of data in the database.
  6. Data Verification – This refers to validating and verifying information on the database through phone, email, and online research.

Know that dirty data is something that you can absolutely do without. They can give you a bad rep by damaging your sender score and it could get a lot worst with your IP getting blocked or being blacklisted by your email provider. That’s why doing data hygiene checks routinely should be a part of your campaign process. It’s a good push toward reducing bounce rates and improving email deliverability and conversion rates.

3 Reasons Why Savvy B2B Marketers Do Email Marketing With Purchased Contact Lists

Why Savvy B2B Marketers Do Email Marketing With Purchased Contact Lists

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When handled correctly, you can take advantage of purchased contact lists to its full potential. That is why savvy B2B marketers include purchased contact lists in their must-haves especially when running email marketing campaigns. Here are three reasons why they just love to do so.

  1. It lets you kick-start your email campaign right away.
    Inbound marketing has its share of boon and bane. Sure. It’s a potent marketing technique that you should have. However, you can’t deny the fact that it takes a considerable amount of time. Time is precious so why be solely dependent on a strategy that eats it up? Fortunately, getting hold of purchased contact lists eradicates this as it gives you the upper hand in your lead generation.
  1. It fills your sales funnel right there and then and expands your contact database overnight.
    When you depend on inbound approaches alone, Your marketing team isn’t the only one that will bear the brunt. It can become an obstacle for your business growth as numbers tank and sales become sluggish. If that’s not a nightmare scenario for you, I don’t know what is. But if push comes to shove and you opt to send emails using purchased contact lists, filling up that funnel is easily within your reach. In other words, with a bought contact list, you can expedite sales-ready leads for conversion.
    Aside from virtually letting you expand your database overnight, using purchased contact lists in your email marketing basically opens up new horizons for you and put you in front of boundless business opportunities. So whenever you need a push in your lead generation efforts, don’t hesitate to make a purchase!
  1. You can use it to convert cold contact into warm leads.
    Some of you might be thinking that emailing to purchased contact lists is a little risky since the contacts haven’t opted in. But of course! They haven’t opted. Yet! Using these contact lists in your B2B email marketing enables you to convert cold contacts to warm, consent-based leads. You can, therefore, make these leads part of your sales and marketing campaigns. After this, it’ll be all about employing lead nurturing strategies and conversion.

In the right hands, purchased contact lists are great tools for building and growing the sales pipeline. That’s why savvy marketers use bought email lists because: it frees up their time to focus on more important things; it lets them fill up their funnel with ready-to-contact prospects practically overnight; and finally, it allows them to nurture and convert the right kind of leads. So, go find a B2B contact list provider that gives you more bang for your buck. Look for a vendor that manually verifies each list record, so that your email campaigns get better deliverability, response, and conversions.

B2B Prospecting: The Key To Getting More Sales From Your Sales Leads Database

B2B Prospecting: The Key To Getting More Sales From Your Sales Leads Database

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If you have a sales leads database and still wondering why you’re not seeing that sales figures, that might be because you have fallen short in prospecting. It’s a common knowledge that there are a lot of ways to do this like employing cold calling and email marketing. So why persist in prospecting? Isn’t having a product and/or service already does the work of getting that B2B prospects in front of you? Sorry for bursting your bubble but no. It was and will never be that simple.

Being a trailblazer in your field doesn’t guarantee an easy sell. In most cases, people will not just come up to you and say “I want to buy your product and/or service” or “I want us to do business”. You see, it takes prospects to make sales! You’re nowhere close to getting that business deal without B2B prospects. So time to raid that contact lists and begin calling!

Why do I need to call?

It’s a fact that you’re calling for yourself. Of course! You want a sale. Nevertheless, merely speaking up to people on the phone wouldn’t get you a sale. When you pick up the phone and dial a contact what you should aim is setting appointments! Why? Since you’re still in the prospecting phase of your campaign! At best, appointments equal prospects, and prospects can turn into sales.

How about sending emails instead?

It doesn’t really matter whether it’s over the phone or electronic mail as long as you’re able to set appointments with your target people. Appointments are the real deal since it puts you in the hot seat. It’s what brings you the “audience” you require in order to present your products and services. Just keep in mind that if you’re considering to exploit email as your prospecting tool, do not do email marketing in the manner that you’re doing cold calling.

As already said, forget about the sales you want if you wouldn’t even do prospecting. You should have an “audience” and it’s necessary to get your point across them. If they’re smitten, then you can now guide them through the sales cycle and if everything goes well, you’ll get sale as the end result.

So hit the phone and shoot your email. Start prospecting now if you want to get the best out of your sales leads database!

Sales Leads Qualifying Questions and Attributes

Sales Leads Qualifying Questions and Attributes

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Provided that a qualified lead generation in a B2B marketing-for-leads program is to flourish, marketing, sales and corporate management should part an integrated definition of qualified sales leads. This is because the marketing team will have a better shot in producing leads that will be significant to the sales representatives if every one of them concedes from the beginning on what a qualified sales lead is.

It’s imperative to check the qualified leads definition, in writing, with the mentioned bunch. This definition is diverse for each organization, so it’s an absolute to do some work to determine the description of qualified sales leads at your organization. Take for instance, determining a qualified sales lead include asking these general questions;

  • Does the prospect have a need or an application for your product or service?
  • What is the prospect’s role in the decision-making process?
  • What is the prospect’s timing for purchase or implementation?
  • What is the status of the prospect’s budget?
  • What is the size of the opportunity?

Though, additionally detailed criteria may be needed in other organizations. This begins with a company contact, who affirms to a business issue, either latently or openly, that could be tackled by a product and/or service you are offering.

Further to having a business issue that your products or services can resolve, very qualified sales leads should meet particular conditions:

  • They should have an organized project in play. This is evident if a team has already been selected to take care of the issue or, for a small business, if the inquirer’s boss requested that him or her to seek a solution or make a suggestion.
  • They already have or trust that they provide the cash to purchase a solution for the issue. Or, is in the course of forming a financial plan.
  • They intend to buy within a sensible span of time.
  • They have the ability to get you before the suitable, final decision maker(s) when the time is correct.

With marketing, sales and management, being on the same page about qualified sales leads, everybody can pull it together in targeting and maintaining the most potent leads. Therefore, increasing sales and revenue as the outcome.

The Significance Of Values in Fortifying B2B Sales in B2B Marketing

The Significance Of Values in Fortifying B2B Sales in B2B Marketing

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In B2C marketing, the principal key is winning over customer’s mind and hearts and giving them a feeling of oneself. This can be seen in business behemoths like Apple or Nike. On the other hand, in B2B marketing, stat-driven procedures where the best value of proponent sells best.

Main point is, the psychological way of comprehending specific stakeholders is required in obtaining organization. Accordingly, the fundamental idea of purchase is not focused on the organization, but instead, on its people.  This turns out to be more vital in an organization where group of individuals are included in purchasing choices. In the event that a B2B vendor doesn’t know how to support the agreement between these people, the acquisition venture in B2B sales won’t succeed.

A survey participated by 4000 individuals from CEB discovered three company values that influences motivation relating to B2B purchase. These are the following:

  1. Company value – the offering is seen by the clients win at an organizational level. Generally, it takes to the extent of accomplishing operational objectives and reinforcing customer loyalty.
  2. Professional value – the offering materializes in the form of enhancing a person’s job simpler and building up the work process efficiency.
  3. Identity value – the offering highlights the effect of how an individual see themselves, boosting their pride and gaining their respect. This value speaks more of “how the organization does” and “what they do.”

The examination of these organization values discovered that offerings with company value don’t dependably influence stakeholders support on provider’s benefit and it does make the agreement guarantee the purchase. Offerings that give professional value don’t have a strong impact in the sales journey. While offerings with identity value emphatically had a powerful impact transforming clients into mobilizers.

To summarize, the best approach to advocate offering is to put emphasis stakeholder’s value with their identity and simultaneously delineate the sense of company value and professional value. With this, the odds of bolstering the B2B offer is considerably higher in light of the fact that it motivate not only the client but also the stakeholders’ sense of competence.

Sales Leads Fallacies You Should Be Aware Of

Sales Leads Fallacies You Should Be Aware Of

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We are already in the third quarter of the year and lean months are fast approaching. Looking for sales leads during these times are rather a ride in the struggle bus. Business owners are setting up their operation, instead of their marketing scheme, for the holiday season. Consumers are likewise bustling to get ready for the consecutive holidays and celebrations. Furthermore, winter break decline the capacity of businesses to do collaboration with other clients because of the costs brought about by winter’s arrival.

This is indeed a headache for marketers. B2B lead generation are utilizing their way up to discovering potential clients. Considering this, these marketers might unknowingly latch on sales leads fallacies. To avoid this, here are three of the most common fallacies about sales leads.

“Inquiries are sales leads.”

Some marketers often tag positive inquiries or just inquiries as leads. The underlying circumstance of a prospect making a step in the interest toward a service assuming that they’re merely inquiring, however, not yet interested in purchasing. Positive email responses can be strengthened with pertinent message like information campaign and not sales targeted campaign. Being forceful is great, but it’s not necessarily applicable at all times.

“There are a lot of sales leads in data mining.”

It is said that covering the required industry through data mining will build up the possibility of coming across positive leads. But that’s not always the case. Positive leads can be generated in many ways. There are a ton of variables surrounding the capture of the qualities of a positive lead.

“Sales leads are determinant of sales revenue.”

Another confusion for business marketers is that sales leads can produce the ROI in a business. The reason for this is associated with the idea of sales leads being the focal point of sales avenue while in reality, it’s only a face, an exterior of the substantial structure of the business operation.

Checking on how we perceive our sales leads can deliver us ideas on the best way to handle them. Sales interaction is expected to additionally help the consolidation of sales and marketing design.