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Three Types of Profiling in Marketing

Profiling programs are designed to guide the marketing automation platform in determining what category would your website visitor are into so to identify the marketing needs of those individual in the marketing process. Profiling software consists of scoring those individual in terms of content visit, email interaction and click rate ration. This helps business in segmenting what kind of strategy they will going to use in guiding their prospect in the sales process. Not only that it can also identify the demographic and firm graphic characteristics of the proxy of these individuals.

To understand this more, there are three major type of profiling programs that is available for you to harness and implement to save time and energy in the marketing process.

  1. Buying Stage Scoring
  2. Buyer Persona Profiling
  3. Pain Point/ Product Interest Profiling

Buyer Stage Scoring is capturing the proxy of the prospect’s point of view in the sales process. This is characterize by his/her website visitation, email interaction and content click rate. If you notice this would be high, a research or a call to action like feeding more the prospect with information would help them in the marketing and profiling process.

Buyer Persona Profiling is the next level after stage profiling. This is when visitors are more into technical aspects, strategic opinion and suggestion from your website. They are more likely to raise a question and interest in your service. They are most probably decision makers and make sure to get the demographic and firmographic proxy and measure them as well.

Lastly is the Pain Point/ Product Interest Profiling measures the prospects’ need and empathize with them. For most marketers, this is a desperate move when it comes to profiling and how it is done is less likely to give good results. But this is vital because it gives a full attempt for the prospect to be recognized his/her needs.

Marketing your Marketing Services

How many B2B marketing company is in there? Can you even count the number of marketing company around the globe? Do have any clue that even yourself is an asset of the marketing process? Most, probably people don’t have any idea that from the moment they buy a bottle of water or can of juice, they will become an asset of the marketing strategy of the brand. Take a look at the label of your bottle and you will realize that upon buying that, you are encouraging other people to buy that product.

On the contrary, marketing firm will have to think of another strategy in marketing. Wouldn’t it be too obvious if someone will tell you they are marketing their marketing service? Do you think its kind a redundant to think that someone is actually bannering marketing too obviously? This is the main problem of which B2B marketing are having, people don’t always wanted to become a marketing tool.

  1. Being too obvious in introducing their service
  2. Starters for business don’t know exactly the term “MARKETING”
  3. Business owners know advertisement more that marketing

          Being too obvious in introducing their service. Marketing service is not a joke, and looking for people who actually need it is far more than a serious joke. Marketing your marketing service is double the challenge in marketing. Imagine people hate marketers and giving them a slap face idea that you are marketing your service will make them hate you even more. Then how could we counter this?

          Starters for business don’t know exactly the term “MARKETING.” In a survey in 2013 in US, it has been found out that business owners don’t exactly know and need marketing service. One reason found that, why should one need a market if the market is already in the vicinity. Right! That is correct, business owners are not so confident if other people will introduce or the right term “market” their product or service.

          Business owners know advertisement more that marketing. But why is this so? The term advertising has become a popular term especially for the masses, while marketing on the other hand became a less known and less use in terms of business propaganda. The term marketing is how we deliver the business while advertising is how we let them know about our business.

          Indeed, so to answer the main question. B2B marketers must be specific on how we deliver the term marketing to our audience. We just have to say it clear that we marketers are annoying and yes that is true but we must explain that we are just trying to help their business find potential buyers. Isn’t that easy? Now, marketer around the corner must remember the term exactly because nowadays it seems that they are only concern more of being an advertiser more than being a marketer.   

Comprehensive Categorization of Content Marketing

Many writers and editors dilemma are into producing new and authentic topic by not compromising the quality of work, especially in b2b content marketing. This happens when these people ran out of new ideas of what to present in a weekly basis or daily basis even. The problem is not the lacking of idea but how these ideas can be used to create new, or in other critics, can be a new category with the used of categorization.

We totally understand of how to promote new and authentic topic, the problem is that, many of us are too afraid to show new ideas which might not be suited for our audience. In a broader sense, categorization theory will help us create and organize new ideas that may help us along the way.

Here are many categorization theories and techniques. In a broader historical view, however, three general approaches to categorization may be identified:

Classical categorization –this theory are introduced by Greek philosopher Plato. Application of this is narrowing one’s point of view about a living thing. It promotes topic such “Is your Lead Generation effective”, “how is your sales doing”, and “Can you promote media marketing”.

Conceptual clustering – this theory are introduced during the 1980s and it brings the notion of deriving from attempts to explain how knowledge is represented. In this approach, classes (clusters or entities) are generated by first formulating their conceptual descriptions and then classifying the entities according to the descriptions. It provides the learner for certain objects are referred to as supervised classification, supervised learning, or concept learning

Prototype theory – mainly founded by Rosch and Lakeoff during 1970s and it explains the idea of necessary and sufficient conditions is almost never met in categories of naturally occurring things. It has also been suggested that categorization based on prototypes is the basis for human development, and that this learning relies on learning about the world via embodiment.

The importance of categorization is for you to cycle the knowledge and use it to utmost advantage for effective content marketing.

Amplifying Data and Expansion of Email Interaction Tip #2

Statistical Data and Attitude is another way in emailing strategy. Before anything else, in starting up in distribution of your email, you can begin with using the data wherein you can factor out the Statistical data of your prospects. This statistical data should include the following and then after you can follow up the pattern of action or attitude of your customer when it comes to using or buying your service.

Area-based

Specification of area or location is important for state-based or area-based promotions. This type of promotions requires the quality and necessity of the product based on the particular area. Funneling down the specific area can help you target the actual prospect that has a higher chance of buying your product. These includes offers as well which may in return needed in that place. The problem in this type of targeting is that it also includes the time. For example, Texas only needs more utility service during Fiestas and such, thus only have limited to offer such service. But given so, this targeting is effective overall.

Gender-based

Specification of gender is important for gender-based preference promotions. Referring to such change in nature of your data may require such changes as too when it come in changing the preference gender of your prospects. Say for example that your prospect today may not be the same gender after a year or even a month. Content email list also provides how your email will be effective against your prospect.

Age-based

Talking about the age does necessarily mean the young or old or mid-aged. It is a wide bracket that behaves differently in time. It starts with people aging from 18 years and above. The age-based targeting goes along with gender-based category. The two will determine the type of target of email lists.

Job title-based

This is vital when it comes in sending the proper email to your targeted clients. Imagine that you will be mistaken in sending an email of an employee member to a CEO member. That will sure eliminate the chance of you getting a prospect. Being appropriately accurate of the job title will dramatically increase of your chance of acquiring a lead.

Average purchase-based

This targeting is minimal. You only need to analyze the average usage of your current client in determining what and how you would blast an email to them.

Latest interaction-based

Determining the latest interaction can secure and persuade the consumer. This comes along with the use of what they did the last time and will  be follow up by a good offer through emailing.

I Trust You!

Everyone needs to trust somebody. In the world of online marketing, marketers would need to establish reliability between their customers. But before catering to the needs of customers, marketers should start off with building a trustworthy email list.

Question is: how can a marketer assemble trust through their email marketing campaign?

Then here are some tips on how to explore the role of acknowledgement, competence and at ease.

Trustful Tips

  1. Clear Opt-in. “No lies”. A marketer should always be reminded when they are collecting addresses is to make sure that people know that whatever course of action they wish to take, they are taking means that their addresses will be added to the marketer’s email list. It is then that they can make a clear choice. Trust comes through clarity or transparency; there is no need to hide or disguise the opt-in.
  2. Respecting Privacy and Assuring it. “Please respect my privacy”. The marketer should also provide reassurance that their email addresses are handled very well that they will not be used for unlawful means. However, there are certain approaches that can give positive or negative feedbacks on the rates of customers signing up. There is no harm in trying different strategies and approaches in which would work well and compliment the marketer’s program.
  3. Recommendations. “I trust you”. It would really be trustworthy to get recommendations from family and friends. Just like getting recommendations from trusted sources for information brands and messaging. It would be a great boost to post testimonials from happy customers who are truly satisfied with the products and services.
  4. Easy to Leave. “I love you so I’m letting you go”. Make it easy for customer to subscribe. Actually, making it easier to unsubscribe can get more subscribers since customers will have the impression that this marketer is not too tight on its clients. The impression of having freedom to choose can be essential in gaining customer trust.
  5. Quick Processes for Unsubscribers. “Let us get this over quickly!” Processing requests as quickly as possible can avoid spams as well. Also, some customers might see the sluggish processing of their discharge as a way of disrespecting their decision of leaving. Customers will not welcome any more mails once they leave the subscription list, even if those emails are officially still permitted to be sent.

It Does Not Have To Be Problematic

In the world of online marketing, complication also seems to be the order of the day as personalization, significance, deliverability and preserving devoted customers are ever more problematic in today’s online-driven economy. With all the technologies today, answers can come stress-free and glitches are every so often best solved by humble yet elegant answers. Here are a few guileless solutions for managing and dealing with those email marketing matters that are just so obstinate that it is not easy for them to go away. While many of these may seems so obvious that they are not worth barely mentioning, oftentimes the explanations that are sought are right before our very eyes; clues and solutions are most often placed in the most obvious places.

All about the Customers

It is not a surprise if customers are very meticulous? Well, who wouldn’t be? Quality is at the top of the list when customers purchase since they want to get what they paid for. This is also important to the marketer; the competitors are just one click of the mouse away and there are times that there are things that they know that others do not. The pricings and offerings are probably made for they are carefully scrutinizing every move of their competitors. It is very fortunate that personalizing offerings and pricings in the email Read more

Dead? No, Not Really. We Can Resuscitate

When a patient has low heart rate, doctors do not immediately give up hope; they do what they can to revive their patient. Doctors can resuscitate heart and lungs that have low activity. Just like in medicine, online advertising can resuscitate dead email addresses. Marketers should not give up hope immediately on their email addresses; they should give time to check contact information to see whether they are truly inactive before relinquishing them from their databases.

Advertisers should check out their databases to see which emails are now inactive and are simply taking up the space. There are email industries that have to weigh in topic of inactive emails vexing email marketers. However there is also the topic on how to reactivate or resuscitate email addresses. The campaign of email address revival is to have a win-back setting. Read more

Nope, not Necromancy

The definition of Necromancy is that it reanimates the dead. However, it does not necessarily give it life. It differs greatly to Resurrection. In online marketing, dead email lists are clearly no use to advertisers. Reanimating these dead email lists is simply not enough; there is a need for Resurrection.

The Latest Occupation—Gives a Thrill

 Email marketing managers have a role in which to drive email revenues and increase the number of email subscribers. This is not much of a bother to new employees on the job of such a role especially when their predecessor has left them the remnants of their own escapades in online marketing. Finding an Excel file that contains old contacts would not be so bad, would it? Certain precautions should be made least bother the dead emails and cause trouble in the current email marketing campaign. Read more

Knowing the Data

The key to healthy email advertising is to send out the right offers to the right customers with the right email address. In how to accomplish this is not surprising: know who the customers are.

However, it can connote plenty of unalike things.

There is a great space of room on the range between knowing everything there is to know about each customer along with tailoring communication in order to reach them individually and knowing close to nothing about customer’s preferences and maxing out the mass communication without impunity.

Customary subdivision techniques are apparent:  the usage of data to motivate a directed communication approach for specific customer clusters.

Here are some tips in on how to effectively research on customer data

  • Magnitude. The greater the magnitude of the data means that there is more space in the database and, of course, lesser data occupies less space. If it is the information sheet that one of the customers is a male, 44 years of age and lives in Germany, then this means that the company possesses more information and can surmise what are his preferences. Read more

Six Ways to Get Attention

It has always been about delivering value to online subscribers that experts’ advice what to do. Undeniably, it is a good advice. However, attractive offers and contents are just a waste of inbox space if the email does not clasp the attention of subscribers’ responsiveness. The sad part is that if the subscribers do not even recognize the advertising email, the might brand it as spam and it will be subsequently be sent to the spam folder. This is quite a pain; consideration is a little uncommon in the internet. So now the question lies on how to get that consideration.

This heralds the solution at the threshold in the process of signing-up. This encourages subscribers to recognize and seek out the emails of the said advertising company.

Six Ways to Get Attention

  • Explicate and rationalize the significance of the emails in the sign-up duplicate. The follow-up should be that value should be reinforced in the authorization page. It is not enough to simply say “Thank you for signing up!”; it would be wise to add: “Look out for email discounts coming your way!”
  • A sample email or a screenshot on the sign-up confirmation page should be linked. This serves as a guide to the people in what to search for in their inbox.
  • In the welcoming messages, employ the use of the from line, subject line style and the elements of design that can characterize standard emails. This sets a recognition patter for upcoming messages. Catching attention also depends on timing. Read more