Posts

Email Marketing Tip: Common Mistakes may get the best out of you! (And here’s how you avoid it)

Email has been the strongest marketing strategy that some company is currently using, rather than telemarketing and social media.

As an email specialist, you’re well aware of the possible mistakes you and any other email marketer can create in your campaign. From misspelled words to inaccurate segments, things can go for the worst even in the most experienced marketers. This is why many email marketers experience the fear of pushing “Send” on a campaign

Nonetheless, Email marketing has been by far the most useful and effective marketing strategy, even if they are still doubting whether to press the “Send” button.

So what are these common mistakes that email marketers often commits? Well, here’s the few things that

COMMON MISTAKES

Mistake No.1 – Emailing without prospect permission

One way to kill your list before even starting is not getting prospect permission to do so.  Of course, some might wonder “Why should I ask for their permission? I’m just sending out email”

Mistake No.2 – Wrongly Segmenting Your List

Once you have filled up your List with approved contact, you probably need to segment them by their product of interest, Location and their buying behavior

Mistake No.3 –  Not your own list or Bought useless list

It’s dangerous to buy from companies that are just starting out or have a bad review in giving lists that are full of inactive contact. Although some companies provided handy lists, you might want to rely on your own capabilities before buying.

HOW TO DEAL WITH THESE MISTAKES

A common misconception, dealing with these mistakes takes only a minute to resolve.

Most email marketers have a back-up plan, and that’s the data pro-filers. These two work hand in hand in order to get the right email contact lists. By this, Email marketers will just now verify or modify some information in their list

Beginners Tips for Building an outstanding Email list

Email lists aren’t easy to build or created, it doesn’t mean that you are just going to copy paste email addresses and hand it out without trying it out first. This is why some marketers are having doubts whether to purchase such a list from companies that sell lists.

Knowing what emails are active or not is the first step you should do in order for you to avoid giving or handing out inactive emails as a trial giveaway for customer approval. So here’s some tips for beginners who wants to build an Email list for them to sell or keep

Emails Should Be Tested Before Listing It

It’s easy to copy paste an email address from websites, mostly from industry of your choosing, but what if those emails aren’t active at all? Some will doubt your capability in testing out whether those emails are active or not. Some prospects will ask for a sample list, maybe 10 to 15 lists should be enough, but again, this sample need to active emails.

Create unique Email Content

Creating a content that can get the prospect’s attention is a win-win for both you and your prospect. Why? Because it means that, just by that content you made, you can persuade or attract prospects. Knowing that it’s hard to obtain prospects trust and attention means that what you can offer, will sell.

The content in your emails is usually the one that can make a prospect subscribe to your email marketing service. Most prospects can tell whether your emails will be sent to the spam folder or not. So it’s best to avoid sending it to the spam folder.

Use the Social Media

Social media are packed with prospects or future clients/customers. Knowing that there are tons of people hanging out on social media sites suh as Facebook and Twitter. You can get an active email address that you can put on your email list.

 

There are tons of ways you can build an outstanding email list and where you can get some. Experimenting some new ways can lead to a better emails lists building, Why not try it.

4 Things You Should Know about Business Email List

Email List or Electronic-Mailing list are essential when it comes to leads, prospecting and kick-starting a business. Of course, that being said, it means that business will likely to buy a list. But be cautious towards your action, you’ll never know if that list is legit or not.

Knowing how Business Email list is made can likely affect some companies’ thoughts towards companies who sells Email lists. So what do we need to know more about Business Email List beside the fact that this one of the tools used by businesses in order to promote or advertise their business:

 

There’s no Assurance in B.E.L (Business Email List)

It’s true that some might give you inactive and worthless email list, but this doesn’t mean that every company that will sell you Email list will do the same. Yes, some will take advantage of you because you’re doing an e-commerce transaction. But sometimes business will provide you top-notch email list that is proven to be effective and that’s worth your money.

 

You can make your own B.E.L Yes, you can make your own Email list, but just remember that it isn’t easy producing a worthwhile list. Note that every business has a strategy that they used for effective and worthwhile email list building. Studying them may help you improve the way you create your email list.

 

Many Competitors when it comes to Building Email list

Ever wonder why there’s so much hate towards companies that sells email list? That’s because there so much company or fraud company that currently using email list building as a mean to cheat prospects out of their money. You’ll be faced with two or more competitors if you’re thinking of committing yourself in email list building alone. Having other services can help you put competitors out of your way.

 

Your price might have another meaning

Pricing a list may be tricky. Overcharging it would mean that you don’t have any idea on how much a one record cost. It’s usually cost around .20 per name. So keep it in mind that if you overprice your list, some might wonder if you know what you’re doing.

The Worst Advice I’ve Ever Heard About Email List

Ever heard the phrase “The Money’s is in the List”? I bet you’ve already grasped the concept when you first heard it. Yes, it’s true that when it comes to Email List, this is where the money goes. Although some might say buying email lists is ineffective. Well, that’s one Worst advice I’ve ever heard about Email List.

 

HERE’S WHY:

Email Marketing has been used by many companies, but ask yourself, where did they get a list of companies DM and industry to blast their emails? Of course, there’s two possible answers 1. They put their sweat and blood in researching companies and obtaining their emails or 2. A company that provides Email List, with a certain amount of leads waiting for prospects. So where do you think they get it from? Remember that most companies are busy to do that sort of labor, and some don’t have enough workforce to make them.
Email List isn’t easy to produce, it takes time and research to make an effective Business Email list. For starters, email listing building doesn’t mean, you go to a website and copy past their business emails. Email list building takes more than that. Take it from an ex-Email list builder.

 

WHAT YOU NEED TO KNOW

Creating an effective email list takes longer to accomplish. It may take an entire day or so to make a 1000 email list, which are active and warned. Note that there are two to five employees working as an email list builder.

Question: “What are some part of Email list you need to prioritize in making an email list? Why?”

Answer: Industry, Location, and Decision Makers and here’s why
1. Indicate the industry – Many Prospects will ask email list from their targeted industry, so it’s best if you know all the industry first before saying “Got it”. It would be a pain in your company if you give a wrong set of email lists
2. Know which are the DM’s – DM’s holds the final decision whether they are looking for some companies that can help them. So the best DM’s are CEO’s, Project Managers, and Business Owners
3. Location – Location of the company in your email list should be on the spot. Again it would be a pain in your company if you give a wrong set of email lists

These three will serve you great importance when you’re selling or looking for some email list.

The ugly truth about Email list building

What holds the email marketing campaign are the email list of businesses around the world, or around a specific marketing industry. The method you use to create and maintain your list will have a huge impact on your performance in your email marketing campaign.

Should you buy a list?

Well, technically the answer depends on you. Not everything you read is a fact and not everything you hear is the truth. The ugly truth in “Should you buy a list” is that when you buy a list, there’s something that will keep your mind bothered, and when you don’t buy a list, your mind will never be at ease, the same result right? so here are some con’s and pro’s on buying a list

 

– Unsolicited Addresses/solicited addresses:

You will be labeled as a spammer if you send unsolicited emails, why? Because the purchase list didn’t agree to receive any marketing emails from you. But on the other side, There are some businesses that will be the one who will email those in the list for you, and some will warn ahead of time that you’ll be emailing them (The business where you’ve bought the email list)

 

-Dead Email/Active Email

Some business will hand out inactive emails along with emails that aren’t interested in receiving emails from any companies. And Some will hand out active emails who are willing to receive emails from companies that might take an interest with them.

 

-Outside your target/In Your Target

Since the companies in the list that you’ve bought never heard of you or interact with you, their level of interest is likely not as high as you think. Your effort might be for nothing if you can’t get them to qualify. But of course, it’s normal for us to be unknown first, that’s the beauty of it. You haven’t ruined your image with them, so it’s up to you how well you can sell your business with them.

 

-Costly

Typically some email list cost around $100-$400 per thousand records but of course, come companies will ask for a budget price before giving you the list.

 

The ugly truth about email list building is that you may create your own and you may buy it from businesses. But the fact still remains that you are the only one who can sell your businesses, you just need a little help or you may do it on your own. It’s up to you to decide whether you’ll buy or create.

Indicating a risk with business email list

Without a doubt, marketing always comes with risks. But there comes a time when your business email list can pinpoint those risks. What will you do after finding out? Well, normally we would tackle those risks head on. Sure, there’s nothing wrong with tackling it, but consider the fact that there are plenty of other ways to tackle those risks, rather than being reckless.

How can a business email lists specify risk?

There are great numbers of factors which can increase the risks you’re taking with, in a particular list. However, only three are most notable which are profession, industry and the position.

  • Profession – Business email list that targets a particular profession can be more on the distinguished side. From lawyers and doctors to scientist and professors all demand a different kind of respect.  This is the unique thing about targeting self-reliant personnel that have authority. It’s a combination between marketing to consumers and at the same time, you are still offering something that is aimed to assist a business.
  • Position –  This is similar to a business email list of high-end professionals. The only difference is that these contacts are not independent, but has powerful influence within their own business. And you guess it, this includes executives and other important decision makers. Like professionals, they too demand a certain level of respect but take note that the risks no longer just come from them, but from the response of their organization as a whole.
  • Industry – Business email list can fall completely under just one industry. But here’s the catch: Industries may have a reputation from shady to reputable. Nevertheless, think of it as similar to those one retailers or local shopping mall. Vendors Usually organize their products by category, but some of these can raise the eyebrows of some customers (e.g. Elderly section) same goes in browsing list by industry. What is arguably more challenging is the prospect a lead generation campaign that targets actual people who works in such industries.

Now that you’ve learned the possible risk indicators of your business email list, you must now take pre-cautions in building your email list. Some might be confused if you gave a wrong set of email lists to your customers.

Three Types of Profiling in Marketing

Profiling programs are designed to guide the marketing automation platform in determining what category would your website visitor are into so to identify the marketing needs of those individual in the marketing process. Profiling software consists of scoring those individual in terms of content visit, email interaction and click rate ration. This helps business in segmenting what kind of strategy they will going to use in guiding their prospect in the sales process. Not only that it can also identify the demographic and firm graphic characteristics of the proxy of these individuals.

To understand this more, there are three major type of profiling programs that is available for you to harness and implement to save time and energy in the marketing process.

  1. Buying Stage Scoring
  2. Buyer Persona Profiling
  3. Pain Point/ Product Interest Profiling

Buyer Stage Scoring is capturing the proxy of the prospect’s point of view in the sales process. This is characterize by his/her website visitation, email interaction and content click rate. If you notice this would be high, a research or a call to action like feeding more the prospect with information would help them in the marketing and profiling process.

Buyer Persona Profiling is the next level after stage profiling. This is when visitors are more into technical aspects, strategic opinion and suggestion from your website. They are more likely to raise a question and interest in your service. They are most probably decision makers and make sure to get the demographic and firmographic proxy and measure them as well.

Lastly is the Pain Point/ Product Interest Profiling measures the prospects’ need and empathize with them. For most marketers, this is a desperate move when it comes to profiling and how it is done is less likely to give good results. But this is vital because it gives a full attempt for the prospect to be recognized his/her needs.

Reaching the Critical Point of Digital Marketing

Many years ago we wished upon the stars that advertisement pop-up would disappear in our home screen or page that we are visiting on the web. Well, that wish has been granted by ios 9 and the brand war between Apple, Google and Facebook. Another reason is the percentage use of mobile web user and the flooding of web enabled phone.

People nowadays frequently use the internet through their phone and digital marketers use this feature to come up with the idea to put ad pop and cookies to track their prospects. Well, Apple just crushed this ad pops.

Not like Google and Facebook which main revenue draws from the payments of the digital markets, Apple draws its revenue from its own product such iPhones and IPods. Their brands does not need the help of digital advertising pops and cookies because people already know them and by releasing a software that actually block in many ways other’s (Google and Facebook) revenue is a bold action.

Columist Jonathan Hochman explains three reasons why advertisement blocker became undeniably annoying towards the user and there are four reasons;

  1. Redundant Tracking Scripts
  2. Too Many Social Media Widgets And Buttons
  3. Dynamic Content Like Sliders And Carousels
  4. Giant But Unnecessary Images

Looking at the reasons, we can finally see why Apple saw these an opportunity to strike the core of its competitor. We cannot blame them for doing so and we all know this new ios 9 is beneficial to Ios users.

I cannot see Android would be doing this, despite of the development of Android platform in the market. Android is owned by Google and I don’t really think it would do the same thing as Apple did.

On the other hand, Microsoft just released its new OS Windows 10 which obviously snatch and insert hidden agendas for marketing and advertising purpose (see Windows 10’s dark side).

Now, as a user it is time to think that there is always a price to pay. Not everything is free. Having the perception of free usage is just what brand marketers wanted us to think yet it can be the other way around.

Do CTR truly helps Lead Generation?

Lead generation and lead nurturing are the pillars of B2B marketing. Not only has it found new possible clients but as well as keeping them on sight to ensure close parameter with them. This process requires online researching and grabbing of new visitors online. It has been a culture in the online world that to measure the number of visitors in a site, the click-through-rate or CTR has been the instrument of this? Columnist Roger Williams has sought to find this as an old culture and should not be the whole basis of visitor factor and he believed that this type of measurement hinder an industry from growing. But how? Let us take a look on why is to CTR should not be the conclusion of lead generation.

  • CTR can be easily manipulated – CTR can be achieved through various ways. It is only a matter of breaking through the pop-up blocker or ad-blocker on the user’s browser. This can be attained through outsourced data and most probably the content of the site is irrelevant to the user. Also for click baiting, one can manage to insert dual hyperlink per page so that once a user click on it, multiple pop up will be shown. And that is counted in the CTR. So, what is the whole point of this? They are just clicking, not necessarily visiting your website. This seems insignificant in looking for leads not just people.
  • Clicks don’t affect engagement –as said earlier, CTR only measures the click per minute. It does not bother whether if it is a bot or not. Well, some site can block those bot but breach will eventually will come. Sometimes clicks are just clicks, just like a cigarette’s smoke is just a smoke. Many website manager, are very happy to find their CPM rising by the minute but do not take a look into how the engagement of every click satisfy their audience.
  • Clicks on Mobile has sometimes negative impacts –believe it or not, mobile users hate auto-pop. Once open, they will hate the website that use it. Fetching and grabbing the opportunity to make user forcibly or click in unaware is the strategy itself in this CTR system which won’t take the user anywhere in getting interested about your service.

Lead generation nowadays comes in different form. It may be in content or website solution but trust it or not. CTR will remain a mystery of why marketers use this a measurement for goals.

B2B Marketing – Finding the Long Term Solutions

The main point of B2B marketing is to establish connections between businesses in the community business. Looking at the point of view of a good business man is sure to sell services or products to a large number of consumers and make profit. Yes. That is true in the short time period but how about for long period of time?

Consumers aren’t always got you covered in the expenses in the production. They key again is to establish connections, doing business to business contract and make profit with each other’s help. This is how mutual relationship in the ecosystem of business industry. For starters, you may find it difficult to reach out businesses that would help you out in this. Make way, for it is the B2B marketing that will sure kick-start your business adventure.

  1. They will provide list that you can deal with
  2. Not just customer but rather business partners
  3. They will serve as a bridge or Jesus Christ for example

B2B marketers are expert for this, they will give you a service in which it will have a list of business providers around your area, your utmost available time and closer in dealing a contract. Isn’t that easy? At your hand you will have the information that will boost your income and profit. But these are just the facade of this wonderful exchange of information.

They can also deliver your service in the virtual world by not simply advertising your business obviously. It’s about finding the right people and deal with them. Make them an asset as well in creating w web of connection for your business. Yeah. Sure it sounds you are using them in your own benefits but this is how it is. B2B marketers will set your business in a multi-dimensional connections. Your business will, let’s say it like it will exist both in the real world and the cyber world. But don’t be afraid of these, well no one will not be afraid of people hacking into some sites in the web. But being forecaster and brave about venturing in these type of strategy will sure take your business to the next level.