Email has been the strongest marketing strategy that some company is currently using, rather than telemarketing and social media.
As an email specialist, you’re well aware of the possible mistakes you and any other email marketer can create in your campaign. From misspelled words to inaccurate segments, things can go for the worst even in the most experienced marketers. This is why many email marketers experience the fear of pushing “Send” on a campaign
Nonetheless, Email marketing has been by far the most useful and effective marketing strategy, even if they are still doubting whether to press the “Send” button.
So what are these common mistakes that email marketers often commits? Well, here’s the few things that
Mistake No.1 – Emailing without prospect permission
One way to kill your list before even starting is not getting prospect permission to do so. Of course, some might wonder “Why should I ask for their permission? I’m just sending out email”
Mistake No.2 – Wrongly Segmenting Your List
Once you have filled up your List with approved contact, you probably need to segment them by their product of interest, Location and their buying behavior
Mistake No.3 – Not your own list or Bought useless list
It’s dangerous to buy from companies that are just starting out or have a bad review in giving lists that are full of inactive contact. Although some companies provided handy lists, you might want to rely on your own capabilities before buying.
HOW TO DEAL WITH THESE MISTAKES
A common misconception, dealing with these mistakes takes only a minute to resolve.
Most email marketers have a back-up plan, and that’s the data pro-filers. These two work hand in hand in order to get the right email contact lists. By this, Email marketers will just now verify or modify some information in their list