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How to Build a Contact List You Can Be Proud Of

In B2B marketing, connection are important matter. A piece of information that is collected and compiled and set as a database for the benefits of a particular needs –a contact list. While it may be too dreamy to think about big contacts from big businesses, creating a contact list from a small-scale business and set them is peculiar in the B2B industry.

To begin with creating your own contact list, there are few considerations you have to think before collecting them online. Here are:

  1. Categorize the type of industry –search small-scale industry online and know what type of industry you want to build contact with. Whether is health, finance, education or food leads, you can divide them according to the type of market are they into.
  2. Determine the revenue –big business don’t need marketing efforts, they already have their own. While small starters are the one who need to be guided with contact list. Research for small earning industry and their target location.
  3. Know the C-levels –gather information such as CEO, marketing manager, executive secretary and the C-level employees. Gather their business contact number and
  4. Verify the information –of this businesses to ensure quality and assurance for those who will need them.
  5. Arrange its target market –see to it that these business are within range of the target market of your future client and mutual relationship can be established between the two. Know both target market to match their desired result.

Building a contact list is not easy, there are a lot of things to be considered in order to make a database that will suit the needs of your clients. With this, you can now face with your database that will surely you will be proud of.

Little Known Ways to Leverage Email Marketing

Just as old the telemarketing ways, the email marketing can often be an indication that your marketing tactic is old. But that does not mean it’s already obsolete. It is just old. But that is alright. We all know that email marketing has always been in the umbrella of digital marketing since it’s started in 1990s. Email marketing may be old but trending ways to improve and leverage the way we email has just begun. Looking at the bigger picture, email marketing is like cold-calling yet simple enough to make it engaging.

On how do we start the email before can be used only as an internal emailing or within the company email. But emailing prospect will be a lot different. So here are some little known ways to leverage your email marketing.

 

  • Axe the HEADLINE or HEADING

Axing the headline will leverage because it will make the content scream for its name. Opening is good too when it comes to relevancy of the content. The headline can also be optimized in SEO which means that failure in making your HEADLINE is failure as well in email.

 

  • Give information or brochure type content

Promotions are in if it offers a discount, but you don’t want to offer a discount in B2B marketing. Though you can always make it engaging by informing your audience through brochure, infographic type content. It will also make it sound like it’s obvious you are marketing.

 

  • Make it factual

Facts are important, but don’t forget about the purpose of email marketing.

 

  • Sound Like an Expert

Sound like David Conner of Marketing Inc. or refer to credible marketing propaganda.

 

  • Highlight the Gap

Highlight the need of your prospect in B2B marketing like they badly need a customer for their business or they need a business partners to increase revenue.

 

  • Establish Credentials

Whatever you say, be sure it’s not a scam. Establish a good credits towards your prospects.

 

  • Tag your Brand

Last but not the least is to tag your company name but don’t make it sound your company is the main topic. No. make it sound your company is what you write about.

Email marketing is still in only if someone knows how to manage it well.

Three Types of Profiling in Marketing

Profiling programs are designed to guide the marketing automation platform in determining what category would your website visitor are into so to identify the marketing needs of those individual in the marketing process. Profiling software consists of scoring those individual in terms of content visit, email interaction and click rate ration. This helps business in segmenting what kind of strategy they will going to use in guiding their prospect in the sales process. Not only that it can also identify the demographic and firm graphic characteristics of the proxy of these individuals.

To understand this more, there are three major type of profiling programs that is available for you to harness and implement to save time and energy in the marketing process.

  1. Buying Stage Scoring
  2. Buyer Persona Profiling
  3. Pain Point/ Product Interest Profiling

Buyer Stage Scoring is capturing the proxy of the prospect’s point of view in the sales process. This is characterize by his/her website visitation, email interaction and content click rate. If you notice this would be high, a research or a call to action like feeding more the prospect with information would help them in the marketing and profiling process.

Buyer Persona Profiling is the next level after stage profiling. This is when visitors are more into technical aspects, strategic opinion and suggestion from your website. They are more likely to raise a question and interest in your service. They are most probably decision makers and make sure to get the demographic and firmographic proxy and measure them as well.

Lastly is the Pain Point/ Product Interest Profiling measures the prospects’ need and empathize with them. For most marketers, this is a desperate move when it comes to profiling and how it is done is less likely to give good results. But this is vital because it gives a full attempt for the prospect to be recognized his/her needs.

Remembering your Audience Impact: Content Marketing

Delivering content that resonates and at the same time delighting the audience may be a bit too way warding in content marketing. Content marketers will have it in mind that having a content that does not sound about their product isn’t a done well issue. But that is not the case here. Offering your audience value that is genuine and valuable is the main focus of your discussion. To settle the matter, thing that are general needed by your audience must be presented in your content. To start with, in our marketing process here are some of the actions taken into by our content editors in creating a content planning.

Address the challenge. Normally, one would surf the web looking or searching for an answer. This situation requires one to communicate effectively on the information given by a lot of writers in the web. but how would your address your audience if your content is not nicely addressing their concern. just like what you are reading right now, is how we respond to our fellow marketers out there. Make something that is beneficial to others. The main concept of content marketing is fetching our audience. no way other than feeding their needs with information.

Address the issue. Every day, we encounter countless issue and problems regarding of anything that is under the sun. In our case, marketing issues. Marketing issue has been already present even before the term marketing word exists. The right to address those issue has been a focus of content marketers, well most of us though. The thread of solving an issue is a wide correspondence of marketing firms. Not only is that, issue regarding with new marketing policies and such quite not easy to address. But let us not dive deeply into the lake of the problem but swim over to the solution that can be solves or at least so.

Provide helpful tips. Who else would give our audience an advice or tips in terms of marketing issue? Yes. After addressing the issue about who will be the next candidate of US presidency, let us too give an idea of who is good or not. This may come in the form of suggestions, tips, or advises. Be initiative in making tips. Think of a possible answer to a problem and present it to your audience.

In promoting your own product that should come at the end of your discussion and that is the whole point. Remember to position your product. Always leave a gist of your own product at the end of the presentation.

Common Errors in Connecting Email Contacts

Connecting as described by Daniel Fagella, is the second phase of emailing quadrant in email marketing. During this phase, optimization process happens. We are building the best initial relationship with the prospect as possible through automated follow-up sequences and communications based on their prospect type and behavior during this time.

Understanding the appeal of motives of prospects is done before converting them into an initial buyer to an up-sell or retention strategy. During this phase, we understand the unique characteristics   to employ the next best move for this type of customer. Some errors can be observed in this phase as follows:

  • Bland, generic follow-up sequences that aren’t calibrated by the business’s demands or by the behavior of the client This type of follows up emails is created by one person coming from intermediate source. The content of this email is often generic and not specifically generated for that type of prospect. The relevancy of this email is low thus, can decrease the chance of conversion.
  • Neglecting to setting up designated follow-up sequences for new buyers, or for win-back of past customersAs mentioned above that relevancy is indeed relative to the rate of conversion. Most marketers end up sending inappropriate email containing old promo for new type customers. Also there is no email that will contain retention tactic for win-back customers.
  • Short, untested email sequences that are set once and never tested to improve their efficacy in delivering meaningful results like sales, appointments, or any kind of engagement The most common experience of a marketer is when they thought that email format ends up with the same result. But not testing the sequence of different email format was not used to measure up different results. Some formats are reliable base on the prospect’s behavior but not always end up the same thing.

More over, having these corrected will make the email experience from prospects quite a lot easier that what it has been before.

Benefits Of Email Marketing Today

It’s a tough challenge. Propagating the value of your client relationship while converting new prospects can be viewed in the same sense. Marketing tools for emailing campaign well is free and affordable. You just have to know how to do it. But why email marketing? Here are some benefits in emailing campaign and blasting to keep both on the track.

Optimize the Marketing ROI

Traditional marketing is depleting while email marketing is 30 times more cost efficient. If your company is suffering from financial capability, it’ll only take few cents or dollars in starting your own email traffic driver. Of course, start first with creating your own company website. Email marketing is 6 percent less expensive to sell to a current customer than traditional face to face marketing.

 

Improve Client experience and loyalty

In using email marketing, sensible and relevant relationships are formed and that will drive professionally the customer service. Emailing is not that difficult and again not expensive and it is also use in long-lasting customer-friendly relationship. You can start making newsletters, promotional contents, new service announcements or event invitations.

 

More Sales Conversions

In email marketing, conversions are important. Begin by smoothly lead a prospect through the sales process, provide important information and push a little forward your prospect towards your website. Email marketing allows you to communicate at the speed of the internet, so choose a reliable network connection for your business. For campaigns, response should be sent within 48 hours.

 

Utilize Tracking and Response

When you already in the stirring wheel of email marketing, keeping a numerical measurement is a bit difficult. But email marketing is traceable. You can see who visits and clicked links from your email and your website. You can also read important feedback from you customer to keep your business updated.

Comprehensive Categorization of Content Marketing

Many writers and editors dilemma are into producing new and authentic topic by not compromising the quality of work, especially in b2b content marketing. This happens when these people ran out of new ideas of what to present in a weekly basis or daily basis even. The problem is not the lacking of idea but how these ideas can be used to create new, or in other critics, can be a new category with the used of categorization.

We totally understand of how to promote new and authentic topic, the problem is that, many of us are too afraid to show new ideas which might not be suited for our audience. In a broader sense, categorization theory will help us create and organize new ideas that may help us along the way.

Here are many categorization theories and techniques. In a broader historical view, however, three general approaches to categorization may be identified:

Classical categorization –this theory are introduced by Greek philosopher Plato. Application of this is narrowing one’s point of view about a living thing. It promotes topic such “Is your Lead Generation effective”, “how is your sales doing”, and “Can you promote media marketing”.

Conceptual clustering – this theory are introduced during the 1980s and it brings the notion of deriving from attempts to explain how knowledge is represented. In this approach, classes (clusters or entities) are generated by first formulating their conceptual descriptions and then classifying the entities according to the descriptions. It provides the learner for certain objects are referred to as supervised classification, supervised learning, or concept learning

Prototype theory – mainly founded by Rosch and Lakeoff during 1970s and it explains the idea of necessary and sufficient conditions is almost never met in categories of naturally occurring things. It has also been suggested that categorization based on prototypes is the basis for human development, and that this learning relies on learning about the world via embodiment.

The importance of categorization is for you to cycle the knowledge and use it to utmost advantage for effective content marketing.

Data Cleansing Tips for Lead Optimization

Looking for a qualified lead is just like finding a needle on a pile of haystack. The chances of getting the right are one in a million. Looking at the point value will sometimes make it hazy to point out what is really important in the set of data. Lead generation firm are finding the best solution to reduce the noise of irrelevant data in their database. The company takes no consideration of information at all at any given time. Now, data miners are actually planning to reduce this data specification by cleansing the data noise.

Data cleansing is just like scrubbing off unnecessary data in your database. Doing so will optimize the chance of inquiring and jumping into incorrect information about your client. This is actually critical same critically as operating with a contaminated hands. Impurities may come harm your bodily system then what, you can go sick. In the sense of data scrubbing or cleansing, there is consideration that have to be taken out before you can go and dump a certain data. This process requires full attention from your data specialist and not only that it also takes some verification from a third-party before deleting those information.

  1. Data auditing– as I mention. It require third-party application in which it will check for anomalies and contradiction of your data along in your database.
  2. Workflow specification- after detecting those anomalies in your database. A set of code will be generated to remove these set of anomalies.
  3. Workflow execution– after specification, another set of command will let the user choose between deleting the anomaly or move it to another command that may best work for it.
  4. Post processing and controlling– while doing all the work and stuffs. This stage actually evaluate if all anomalies are bound corrected (another verification) and new cycle in the data-cleansing process where the data is audited again to allow the specification of an additional workflow to further cleanse the data by automatic processing.

Following the steps taken in data cleansing will sure do the task for improving your lead generation.

Quality Audience Data and its Origin


One trend in database management in B2B marketing and lead generation come the quality of data being gathered and used in the business. Database manager’s most common problem is how will they look and find a quality target in their database. Often they would come up with the idea of prioritizing quality leads in order to have a good number as results.

In the article 5 ways to evaluate the quality of audience data, wherein the procedure from the writer are briefly discussed in order to have a comprehensive understanding how quality audience are derive to produce. The key term buying audience are defined thoroughly such fetching the data from a original source up to the second and third party outlet herein. The critical understanding is that not all data area created equal thus implying that some data are just junk.

The framework of evaluating the quality audience data herein are summarized for you not get bored while reading it. There are rubric of evaluation as follows: source, mechanism, methodology, freshness, and price.

The source or the point of origin or in other words which one’s data came from. One must understand in order to know how much you will be getting. It starts from the first party or your own websites. The visitors are being saved and this is the most quality in all data being gathered upon. Next is the second party data or from someone else’s website you know that helps you gather more visitor. Lastly is the third party that usually comes from an unknown party or can hardly be verified. Third party data generally come from data management platforms.

Here and there you can choose from where your quality data will come from. Suggestion for the first party website is the best because of this, direct contact from the lead customer is much higher and the verification are less longer.

The second party in the moment is less quality but not because it does not come from you. Keep in mind that these data comes from another source in which the chance of having a quality data and lead are subjected to 50 percent reduction. Thus also the second party sources are already second hand and not raw. That means that the sources are much likely have been offered already by the first party from where it came from.

Lastly is the third party contributor on your data by which it aggregate and normalize audience data from a multitude of data providers, publishers, and other sources. Due to the opacity of most third-party data, it’s prudent not to automatically assume that it is of high quality or from a trusted source. Keep in mind that the freshness (or data age) is often unknown, and most third-party data providers rely on browser cookies as the underlying mechanism.

Evade The Deception

Spam traps are so sneaky. They sneak up to marketers when they least expect it. Avoiding the deception is the best defense a marketer can use against it.

The bulk of the spam traps and honeypots in use today are dormant email accounts and closed domains. The reviews coming from Internet Service Providers regarding list of members each year correspondingly immobilize accounts that have been inactive for a long period of time. The ISPs clear out these mail slot and let the accounts sit disabled for a few years, during which time legitimate marketers should notice the hard bounces and remove them from their lists. The ISPs then restart these email statements in an effort to apprehend spammers. The ISPs recognize that anybody referring to these freshly rebooted addresses either procured an old list, castoff software to tug email addresses from websites (this is also known as scraping) or has not been carrying out elementary email sanitization functions.

There are a number of spam tracking services expended in websites in order to apprehend spammers. These companies generate email accounts by the hundreds and station them on idle websites, pages concealed in the interior of websites. When spammers probe around the internet for email addresses, they discover these web pages and files, and download the addresses as supplies used to build their own lists. Spam trackers recognize that any mail directed to these email addresses are from “scraped” or picked up as non-opt list.

And thus this is the creation of “spam-trap”.

Evading the Traps

  • Clean the files. Files should be cleaned on a quarterly basis. This is to remove dormant email addresses, which also includes suspicious and malicious ones, and closed domains, and even plausible spam traps.
  • Regular basis. Opt-out files should be updated on a regular basis. Being updated poses an advantage and marketers are not deceived by spams and malicious emails.
  • Honor the subscribers’ wishes. Knowing what the customer wants will give marketers a hint of pattern in their purchasing habits.
  • Getting rid of hard bounces. There is no need to be troubled with such things. Minding these things would be a waste of time and effort.