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[2018] Benefits of a Direct Marketing Database

First thing’s first.

Setting up a direct marketing database is crucial in today’s market.

A database allows you to manage and use an incredible variety of information easily.

One major key to the success of this database is to maintain order in what could be a very chaotic business environment.

Direct marketing is the interactive use of advertising to stimulate customer behavior in such a way that this behavior can be tracked, recorded, analyzed and stored on a database for future retrieval and use.

What is so unique about database and what are the major benefits it gives your business?

Interactive – Two way interaction is a fundamental building block of this type of marketing.

It will keep the information flowing. When the information flows, customers feel more in touch with your company which greatly affects the revenue of your business.

Variation of advertising media – When you have this type of database you can create messages that could be sent across different or a combination of different medium.

Using a combination of media is often more productive than using a single medium.

Track, record and analyze – Measurability is a hallmark of direct marketing.

If you have a database you can view the metrics that track spending, response or return on investment.

Future retrieval and use – Databases are very helpful in storing information about customers.

You can easily view their previous purchases, sources of response, and so on.

The use of this type of database is a fundamental building block for any business.

Look for a company who can give you a database and lets you store information in a way that it can be accessed, segmented and used for your future business strategies.

6 Actionable Ways to Segment Information Technology Mailing Lists

6 Actionable Ways to Segment Information Technology Mailing Lists

image credits goes to the original owner

Whether IT managers, directors, or CIOs (or all three) make up your information technology mailing lists, reaching out to an organization’s IT decision-makers via email can be a tough nut to crack. IT folks tend to be a well-informed bunch (i.e., keeping up with developments in their field is an unwritten item on their job description). This makes them almost pathologically allergic to sales and marketing efforts that try to “educate” them on a pain point or solution they can figure out on their own.

But with the right message delivered to the right person at the right time and for the right reasons, it’s not impossible to get decent email campaign results with your information technology mailing lists. That’s right. I’m talking about good-old email list segmentation.

List segmentation breaks up your contact database into groupings based on some criteria (more on this below). The main idea is that these groupings (or segments) let you deliver more relevant email messages, so that recipients respond better to your emails. Actual campaign results show that segmented email lists produce, on average, 14% more opens and 101% higher CTRs than non-segmented lists.

It’s a bit surprising (to me, at least) that despite the measurable benefits list segmentation brings to the table, a whopping 42% of companies still avoid using this tactic. That’s according to a DMA report that claims segmentation generated 58% of revenues and 77% of ROI in 2015.

So, there you have it. Segmentation isn’t only good for your email campaigns; it also works well at boosting your top and bottom-lines. Now, let’s go over a few segmentation techniques you can apply on your information technology mailing lists right away. Although there can be hundreds of ways to slice and dice your email lists, most of these boil down to the following:

 

  1. Start with basic firmographics

I’m sure you’ve come across some fancy ways of breaking lists up. But, in most cases in IT sales and marketing, segmenting lists according to your target prospects’ company attributes can already get the job done.

Information like industry, annual revenues, geographic location, and company size are good parameters to get started with chopping up your information technology mailing lists, especially if you also throw in additional segmentation criteria such as software or technology in use along with the company’s purchase process.

 

  1. Map emails to sales funnel stages

If you need a bit more precision in your email campaigns, then targeting based on where prospects are in your sales funnel is the logical next step to build on top of firmographic segmentation.

It goes without saying that emails sent to top-of-funnel prospects shouldn’t be the same as emails intended for leads that have been in your pipeline for a while. New email subscribers, for example, are most likely looking for general information about your products and company. They’re usually not yet ready for emails about product comparisons or pricing.

 

  1. Follow a contact’s clickpath on your site

A clickpath is simply the series of links a visitor follows. It tracks the steps a prospect takes to get what she wants from your website.

How prospects navigate your site can reveal a lot about what they’re interested in and what their intentions are. Leads who have made it to your product pages, for instance, may be expecting a more product-oriented email message than someone who’s only been to your careers page.

 

  1. Find out what content they’re engaging with

Which of your whitepapers does a prospect download? What topics on your blog does that prospect tend to view? Which of these does she share often?

The content that a prospect consumes can help you craft email messages that are likely going to resonate with that lead. If you’re able to map your content materials with your sales funnel stages, your email list segments will become even more granulated once you include content preferences as a criterion.

 

  1. Keep track of responses and activities

If you’ve been using your information technology mailing lists for a while, then you’ve most probably already gathered enough data on prospect responses and email activities to identify patterns in how they interact with your campaigns.

Activities like opens, clicks, replies, and opt-outs can let you segment your list according to how engaged or interested prospects are. These interactions enable you to prioritize or reengage stalled leads with relevant messages.

 

  1. Apply a lead scoring scheme

One way to put all of these different segmentation techniques together is to use a lead scoring system. A lead score quantifies many of the things we’ve talked about earlier and assigns a value to a prospect based on how that lead meets each of the criteria.

For example, a lead scoring system might assign more points to an IT director whose company falls within a given industry, but deducts a corresponding value if that contact just happens to be browsing job vacancies on your site. A lead scoring scheme can give bigger points to prospects that view a certain topic (e.g., bottom-of-funnel content) and smaller scores to top-of-funnel leads. All these points are then added in order to compute the lead score for that particular contact.

Whatever segmentation strategy you choose to stick to, the key thing is to realize that the old “spray and pray” approach at email marketing won’t work on your information technology mailing lists. It’s relevant, engaging emails which are going to get you the right results.

Email Marketing Tip: Common Mistakes may get the best out of you! (And here’s how you avoid it)

Email has been the strongest marketing strategy that some company is currently using, rather than telemarketing and social media.

As an email specialist, you’re well aware of the possible mistakes you and any other email marketer can create in your campaign. From misspelled words to inaccurate segments, things can go for the worst even in the most experienced marketers. This is why many email marketers experience the fear of pushing “Send” on a campaign

Nonetheless, Email marketing has been by far the most useful and effective marketing strategy, even if they are still doubting whether to press the “Send” button.

So what are these common mistakes that email marketers often commits? Well, here’s the few things that

COMMON MISTAKES

Mistake No.1 – Emailing without prospect permission

One way to kill your list before even starting is not getting prospect permission to do so.  Of course, some might wonder “Why should I ask for their permission? I’m just sending out email”

Mistake No.2 – Wrongly Segmenting Your List

Once you have filled up your List with approved contact, you probably need to segment them by their product of interest, Location and their buying behavior

Mistake No.3 –  Not your own list or Bought useless list

It’s dangerous to buy from companies that are just starting out or have a bad review in giving lists that are full of inactive contact. Although some companies provided handy lists, you might want to rely on your own capabilities before buying.

HOW TO DEAL WITH THESE MISTAKES

A common misconception, dealing with these mistakes takes only a minute to resolve.

Most email marketers have a back-up plan, and that’s the data pro-filers. These two work hand in hand in order to get the right email contact lists. By this, Email marketers will just now verify or modify some information in their list

4 Things You Should Know about Business Email List

Email List or Electronic-Mailing list are essential when it comes to leads, prospecting and kick-starting a business. Of course, that being said, it means that business will likely to buy a list. But be cautious towards your action, you’ll never know if that list is legit or not.

Knowing how Business Email list is made can likely affect some companies’ thoughts towards companies who sells Email lists. So what do we need to know more about Business Email List beside the fact that this one of the tools used by businesses in order to promote or advertise their business:

 

There’s no Assurance in B.E.L (Business Email List)

It’s true that some might give you inactive and worthless email list, but this doesn’t mean that every company that will sell you Email list will do the same. Yes, some will take advantage of you because you’re doing an e-commerce transaction. But sometimes business will provide you top-notch email list that is proven to be effective and that’s worth your money.

 

You can make your own B.E.L Yes, you can make your own Email list, but just remember that it isn’t easy producing a worthwhile list. Note that every business has a strategy that they used for effective and worthwhile email list building. Studying them may help you improve the way you create your email list.

 

Many Competitors when it comes to Building Email list

Ever wonder why there’s so much hate towards companies that sells email list? That’s because there so much company or fraud company that currently using email list building as a mean to cheat prospects out of their money. You’ll be faced with two or more competitors if you’re thinking of committing yourself in email list building alone. Having other services can help you put competitors out of your way.

 

Your price might have another meaning

Pricing a list may be tricky. Overcharging it would mean that you don’t have any idea on how much a one record cost. It’s usually cost around .20 per name. So keep it in mind that if you overprice your list, some might wonder if you know what you’re doing.

Indicating a risk with business email list

Without a doubt, marketing always comes with risks. But there comes a time when your business email list can pinpoint those risks. What will you do after finding out? Well, normally we would tackle those risks head on. Sure, there’s nothing wrong with tackling it, but consider the fact that there are plenty of other ways to tackle those risks, rather than being reckless.

How can a business email lists specify risk?

There are great numbers of factors which can increase the risks you’re taking with, in a particular list. However, only three are most notable which are profession, industry and the position.

  • Profession – Business email list that targets a particular profession can be more on the distinguished side. From lawyers and doctors to scientist and professors all demand a different kind of respect.  This is the unique thing about targeting self-reliant personnel that have authority. It’s a combination between marketing to consumers and at the same time, you are still offering something that is aimed to assist a business.
  • Position –  This is similar to a business email list of high-end professionals. The only difference is that these contacts are not independent, but has powerful influence within their own business. And you guess it, this includes executives and other important decision makers. Like professionals, they too demand a certain level of respect but take note that the risks no longer just come from them, but from the response of their organization as a whole.
  • Industry – Business email list can fall completely under just one industry. But here’s the catch: Industries may have a reputation from shady to reputable. Nevertheless, think of it as similar to those one retailers or local shopping mall. Vendors Usually organize their products by category, but some of these can raise the eyebrows of some customers (e.g. Elderly section) same goes in browsing list by industry. What is arguably more challenging is the prospect a lead generation campaign that targets actual people who works in such industries.

Now that you’ve learned the possible risk indicators of your business email list, you must now take pre-cautions in building your email list. Some might be confused if you gave a wrong set of email lists to your customers.

SEO and Content Marketing Quick Tips

Big companies like Facebook, Twitter, and such are aware of the essentials in executing the basics tactic in search engine optimization (SEO). In starting B2B marketing, content marketing is one of its avenues to increase the popularity of its website. Unless if the website is already popular or popular in the real world.  But if one would actually investigate on how to frame up a good SEO, you can read a variety of blog and website speaking and tutoring about what is called basics. Sound fun isn’t it? So if one would actually start in learning the way of SEO personnel is you don’t need actual expertise. We will begin in the basics.

  1. Devotion in the process –you need to like Jesus devoting his own self in this work. SEO is not a one-time battle or event. Search engine logarithms change frequently and regularly, so you SEO should match these changes. What worked last year may not even work today. SEO should be devoted on this task.
  2. Wait for results –SEO is not just about automatic satisfaction. Results sometimes and often takes month especially the smaller you are and newer you are in the online industry. So, wait for results then.
  3. Get to know you SEO company or personnel –aside from making content, your job is to get to know your what kind of strategy you SEO is using. You should ask specifically as to where are the risks are involved and how to prevent so, Do a background research of them, about them and stalk their profiles if you can.
  4. Learn from SEOs –if you are tired of your job, you can at least learn a lot from SEOs so that in the near future you can manage your own SEOs. Learn as much as you can in this process. Fortunately, there are a lot of website and resources that can can gain access with just like this in learning more about SEO processes.
  5. Begin you Analytics –Clear you goal so that you can see how your SEO works will for you. You will be using web analytics software so to track what is working or what is not.

Sure it is obvious that you want to have a great and popular website for you and your company. Many of us wanted to be shown up in the first page of results in Google. To do this, we can work hand in hand so wo achieve both side our goals.

Quality Audience Data and its Origin


One trend in database management in B2B marketing and lead generation come the quality of data being gathered and used in the business. Database manager’s most common problem is how will they look and find a quality target in their database. Often they would come up with the idea of prioritizing quality leads in order to have a good number as results.

In the article 5 ways to evaluate the quality of audience data, wherein the procedure from the writer are briefly discussed in order to have a comprehensive understanding how quality audience are derive to produce. The key term buying audience are defined thoroughly such fetching the data from a original source up to the second and third party outlet herein. The critical understanding is that not all data area created equal thus implying that some data are just junk.

The framework of evaluating the quality audience data herein are summarized for you not get bored while reading it. There are rubric of evaluation as follows: source, mechanism, methodology, freshness, and price.

The source or the point of origin or in other words which one’s data came from. One must understand in order to know how much you will be getting. It starts from the first party or your own websites. The visitors are being saved and this is the most quality in all data being gathered upon. Next is the second party data or from someone else’s website you know that helps you gather more visitor. Lastly is the third party that usually comes from an unknown party or can hardly be verified. Third party data generally come from data management platforms.

Here and there you can choose from where your quality data will come from. Suggestion for the first party website is the best because of this, direct contact from the lead customer is much higher and the verification are less longer.

The second party in the moment is less quality but not because it does not come from you. Keep in mind that these data comes from another source in which the chance of having a quality data and lead are subjected to 50 percent reduction. Thus also the second party sources are already second hand and not raw. That means that the sources are much likely have been offered already by the first party from where it came from.

Lastly is the third party contributor on your data by which it aggregate and normalize audience data from a multitude of data providers, publishers, and other sources. Due to the opacity of most third-party data, it’s prudent not to automatically assume that it is of high quality or from a trusted source. Keep in mind that the freshness (or data age) is often unknown, and most third-party data providers rely on browser cookies as the underlying mechanism.

Putting Business in Touch

 

It is with no doubt about the fact that B2B telemarketing is an intense, gruelling job that is not for the faint at heart. However, one can certainly make things easier by following time tested techniques that have been implemented by the best telesales of all time. The first among these tactics for effective B2B telemarketing is to ensure that one is always in high spirits, full of energy and raring to go. There are many ingredients for this kind of ideal scenario. Some say it comes with experience, while others attribute it to having a good day when everything falls into place. More or less, it is a state of mind that has to be inculcated. It’s also important to stay focused and on the desk. There are plenty of distractions one may be exposed to, but to get to the desired target, it’s necessary to be as committed to timelines and the schedule as possible. Unlike the traditional and exhausting face-to-face interaction, telemarketing requires agents to do a bit of legwork and research to contact the leads and in order for the call to be effective. Before calls are made, telemarketers ought to possess an updated B2B telemarketing list, which contains the basic profile and varied contact numbers of the key contact person of one firm.

Generating targeted contact lists are at the heart of B2B telemarketing. This thought-out contact specific list only holds the details of businesses and people within those businesses that have been identified as potentially beneficial to the marketer’s business. Targeting the right businesses that have the potential to be the marketer’s customer is essential. B2B telemarketing ensures that business-to-business leads are focused and business specific.

Sales leads lists are one of the many tools businesses in all industries are utilizing for their direct marketing and telemarketing campaigns.  While the lists may vary between cold and warm customers, they are a chance to open the door into sales presentations and price quotes.  When marketers are searching for list providers, there are several things they should consider to make a wise investment.  Their reputation could depend on the reputation of the company they choose.

Management of Online Marketing Campaign

 

Most of the email marketing companies are assisting online companies to build up the email marketing system as a platform to grab new leads, sending follow up messages and sending newsletter. One of the features of these online marketing services is to deliver statistical analysis, managing subscribers and monitoring performance. Whenever the marketer accepts the aid from online marketing companies, they should also verify their performance as well. These professional email marketing companies always aim to decrease the high cost of the online companies. Online companies help marketers get better targets and increase profit. Along with the mentioned features is that these services also provide tracking responses and clarify the results for marketers.

One of the basic features of online marketing is marketing through electronic mail or simply email. There are many experts that suggest that email marketing is the most powerful form of advertising a company’s products and services. In these times, companies are just spending huge amount of money to make their services for email marketing the utmost effective suitable method to manage their email promotional campaign. Everyone knows that email marketing is a way of sending advertising emails to the targeted customers. The content of each email contains the marketing information of the company’s products.

With such an arsenal of customer contact information, waiting for customer to come to the marketer’s doorstep is no longer applicable. Companies initiate the action of reaching their targeted clients. The database of leads for sales helps marketers get more out of their marketing campaign. A focused marketing campaign gets more contacts and more contacts mean more customers and more customer means amplified profits.

The list of contacts provides accurate customer information. These lists are updated more over and over again so to ensure that companies are chasing active contacts, not dead ones. Managing email campaign is one thing while managing contacts is another. These contacts should be handled with great care for these are the breath of life of marketing companies. Contacts change unexpectedly; nobody knows when. Every single error that is on record has a tantamount to one foregone opportunity.

Does It Sell?

An email’s design in essential and so is deliverability is also very essential. And also is the subject line. And so is the offer, copy, calls to action, timing and targeting approach. There are a lot of things that should be on top of the priority list. Of course, not a bit of these would make any modification at all if not one person is really on the email list. This is why the attention also needs to go to address procurement process, as well as the duplicate of the advertiser’s simple sign-up form.

The major alteration of these forms is that the marketer should know what are the prospective subscribers should do and what they can expect when they sign up.  However they should know what they are subscribing to; customers need to be shown or told what the products and services offered. Sadly, advertisers (a lot of them, in fact) write the text on these forms without accounting for the reader’s lack of information regarding the email program. One of the sad aftereffects of this is a failure to peddle the sign-up sufficiently.

The Conversion

Signing-up is a transfiguration occurrence and it should be treated as such. Sell the prospect on the benefits of being given of every customer’s email address. Even address should be seen as disbursement and the question will go: what does the subscriber get in return?

On the whole, the form needs to offer other than just a “contribution” to an “information sheet” or something akin to that. There should be a description available on the email content such as news, articles, promotions, deals and discounts and the likes. That would make a good start, but of course, there are many things to decide on from; the advertiser can go on further.

A question then is raised: how will such content give an impression to the subscriber? Will it change their life? Will it help them pay rent and alleviate the burden of their mortgages?

On the information that is held in emails, the subscriber can acquire information on the most recent news. The main themes of these contents are for subscribers to stay well-versed of industry developments and best practices.