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Better Use of Contact Database in Overcoming Marketing Challenges

There are many organizations that acquire and cross-sell did not end well with the results. Traditional marketing media are super expensive, and modern marketing media are starting to under perform. There are many problems that these organizations encounter from the quality of their business prospect and customer data, and also lack of marketing channel options.

The following describes some of the problems we are experiencing and how to overcome each of them:

Problem: Poor Performing Contact Database

Remedy: Some experience shows that contact database performs poorly when it lacks on specificity. Passage to individual-level data from a different sources helps to tune in the framework for great marketing campaigns. The length and depth of database is a requirement and the more data sources, attributes and partnerships there is an access to, the better.

Problem: Dirty Contact Database

Remedy: Heightened sources of performance-driven database are foundation to the success of your marketing, but sometimes that some contact database can be rich in attributes and poor in hygiene and accuracy. Improving your prospect and customer data using a stage gate methodology approach should be. Gate methodology is a method management technique wherein a process is divided into steps or activities. This will be classified or divided into “gates”. Moving forward to the next stage or phase, a gate should be submitted or closed, closure of which add the sign off of a Gate Tagger who can be someone like a Quality Control Personnel that ensures that quality checkpoints, thresholds and expectations can be meet or pass, preparedness criteria or tolerated results. Gating controls the total process from getting out of hand, ensures the highest quality is delivered while most efficient steps are applied without repetition. It also helps teams track and trace project activities to meet Audit and Compliance requirements.

Problem: Contact Database Environment Limitations

Remedy: If you’re having trouble finding new data and new data sources quickly and you can’t deliver specified campaigns, this is what it means. That’s why database marketers need to ensure that their databases are ready to react to any possible change. With a traditional database environment, this can be tough. ContactDB offers an inexpensive and easily-deployable Quick Database Solution that acts in response to your marketing needs.  Whether you need access to your database without any restrictions, or you need to capture data from a new channel right away, our Quick Database moves is at your speed.

Problem: Difficulty in Analyzing Data Insights

Remedy: As B2B marketers begin managing new types of data, traditional analytics and modeling methodologies has become ineffective from time to time. It is encourage for our Clients to make certain their internal or outsourced analytics department are ready and able to utilize additional performing contact database as it becomes more available, and to understand how it communicate with their existing toolsets. ContactDB can complement your internal set up and analytics resources to extend and improve your current output. We can also build rapid models in hours, producing new insights that you can immediately put into action.

Don’t be Satisfied with Past Information, settle with sufficient and correct Data

When you Data Profile, you need to know how to get the information correctly. It isn’t about just getting all the information on the internet without reviewing it, this may cause confusion for the client once they got the information you provide, if they found out that the information you’ve given is incorrect or out of date.

Many of us might have the same problem regarding in obtaining profiles from the internet. Although you have Facebook, Twitter and Linkedin as a source, it doesn’t mean that it’s accurate enough for you to profile. Some might be a dummy account to cause confusion to Online researcher.

Being satisfied with information that is outdated, isn’t a promising effort to be honest. If you’re satisfied with outdated information, might as well give it for free. You need to know when to say “This is all I could do, I hope this will be enough” when you finished profiling.

Having said this, there are some few things I want to share with you that might help you with Data profiling.

You can’t easily copy and paste the information on the web

Like I said before, copying information that isn’t well studied or well researched and inputting it in your database  can bring chaos in your database. You need to study what you’re searching for before encoding it.

Outdated Data can destroy your database

Data’s which you’ve handed out to clients can be returned with an add on note that some businessman don’t want to receive and that note is, REFUND and REPLACEMENT. And if that happens, you need to go back to all your database and start all over again.

You need to remember three things before inputting the acquire data

  • Company names can change anytime or yearly, so keep an update on every company you’ve encoded in your database
  • C-Level Decision makers doesn’t show their domain and company email in their website or social media page, if you want to get it. You must call them first, and this will be an added work for you
  • You shouldn’t be satisfied if what you searched for came up right away, you need to further analyze the information before you input it in your database

Data Profiling: One does not simply profile (And here’s Why)

When you’re in a Data profiling job, you will always hear some clients asking for something like this,

Can you produce 200 records daily?

I’m looking for 4000 record list that only consist of… The specs are in the email I sent to you

Well, it isn’t that hard of a job when you don’t really have a deadline to catch, but when the deadline is only within a day or two. Then this job will need everyone in your team to work hand in hand.

Data profiling isn’t what I could say a “Piece of a cake” kind of job. Although we have some guidelines to follow, we seldom do it by what we know and that is, Double check some data’s and correct some.

Understanding how profiling works.

Understanding how profiling works is one thing that every customer or client need to know. Why? Because customers or clients need to be fully aware that some of the missing data can’t be found or some of their specifications aren’t that free or searchable.

Some data’s like personal emails or mobile number are personal, so it is set in private by that person. Data profiling doesn’t only depend on LinkedIn, Facebook or twitter to gather data from people within the list. It usually depends on the person who is working and this is why data profiling takes a lot of time.

It depends on how a person does its job on the given list.

When a prospect or client gives out its specification, it is given to two to three persons. This means that on every data profiling project, two or three people are working on it. And once the list is done, the team leader or the one who assigns to finalize everything will double check the list, to avoid duplicates or fill out what is missing.

Data profiling requires a lot of time and accurate research, but more importantly, it requires personnel that is good at finding information that can’t be research by its fellow profiler.

Why you should Rest before Data Profiling!

What is data profiling? When you looked it up on the internet the definition will sound like this

Data profiling is the process of examining the data available in an existing data source (e.g. A database or a file) and collecting statistics and information about that data”

and that’s from Wikipedia, where anyone can edit its content.

But if you ask some of the people who work as a data profiler, maybe you’ll get this kind of response “A haggard way of draining your brain cells” or “A slow way to kill yourself” Well, I can’t blame them if they answered by question with pure anger towards Data profiling. Why? Because I tried it, and it seriously drained a part of my brain cells.

Is Data Profiling that dangerous?

Well, it’s not that dangerous if you can properly rest your brain for a minute or so. But how can you, when you’re at  the peak of breaking apart? But let’s not dwell on the subject of dying. But rather how come data profiling is dangerous?

Well, First of all, I might have exaggerated a little about Data profiling draining a part of my brain cells, but let me tell you this, it can really drain your energy.

Most of the time you stare at your computer screen and search for those Data’s that needs to be replaced. Furthermore, you’re constantly thinking where you can find the right data for those incorrect ones.

WHAT’S THE DIFFERENCE?

Well, you might wonder what’s the difference when we are always looking at our smartphones or playing computer games all the time. To be honest, I spend most of my time when I was still staying at my parents’ place, playing computer games all day long.  But of course, I have the time to rest up and it usually took me 12 hours of sleep and only around 8 hours of playing games.

But when you are data profiling, it’s your job to submit those correct data on time, and if you can’t then you might get the boot sooner or later. Of course, you wouldn’t want that, do you?

30 Days List Building Strategy

In B2B marketing, building your list is very important in lead generation. This can be achieved through many ways. But one sure fire win to build a list for responsive email list, get this done within 30 days. One would normally ask if this is even possible. Yes. It is possible and you can do this online without spending too much money on your pocket. We will be sharing one of our strategies for you to make your own list.

Find a content developer that will trade their content release to you as a marketer in exchange of plugging your site for about a month if you want. Then start trading these releases so that you can acquire responsive subscribers.

If you are good enough about the content, It will sure to take only a few hours to wait for a new batch of leads to come through just like a continuous wave. You can see then that leads are flocking over to your site which you can trade away for marketers. And to think that the content you made took only couple of hours to complete.

Aside from content, you can also go for:

  • article writing
  • web designing
  • programming
  • SEO
  • audio/video,
  • building website

Or could be anything that your skill is interested in as well, or under the industry market you are working with.

Finding the email list owners is the real deal in this marketing industry. You can leverage the skills that you have so that you can build your own list and then endorse your website.

Qualifications for Lead Nurturing

Lead Nurturing is tricky when it comes to how and why we choose such leads to be nurtured. This approach in giving of extra mile to work on with un-interested people needs not to be a narrow-filtering-funnel. When it comes to nurturing a leads, one may think that it is necessary to put on so much effort but true and not all the time. But this is just one of the many facets of which we have to include along the process.  A series of reminders the cues are listed accordingly based on the data analysis we produced. Feel free to see if you notice such cues from your leads.

  1. Your leads have a lot of queries –don’t be too happy about this because many robotic program acting like a real person will deceive you that they hold such persona in them. Remember that traffic is one of the facets in marketing by which they can be your competitor like a wolf in clothes of a sheep. Be sure to check background and verify the person behind who has been asking too many questions.
  2. Your lead is too good to be true –having a leads that qualifies all parameters in your agenda is too good to be true. Needless to say but this can be one of the scam a robot software can do. Again, verification of lead is one of the important things before anything else.
  3. Your lead is innocent –upon generating a lead, next thing is what I said is to verify them thru phone. But the story behind every telemarketer is that as if they called so many possible lead yet they don’t sound like they know the business themselves. They say that they don’t know anything about marketing or so what. This cause normally for people creating fake accounts from real people in social media.

Remember that ContactDB takes only qualified and quality lead for their clients. This is to keep our commitment in taking the business in the future.

Increasing And Developing Promotional Techniques Through Email Marketing Services

Wide-reaching

The internet is a gateway where anyone can access in any point of the world. Due to this endless range of the internet, the services for email marketing can warrant total solutions for internet advertising where the email list of the beset niche is selected and extend their line of communication to them through an email marketing campaign or bulk mail campaign. These services for online campaigns assist companies send acknowledgements, occasion invites, product inauguration information and newsletter and what not to both their prospects and customers in the form of customized emails. There are a large number of internet users that use their email addresses and so this method of promotion is quite well-organized and inexpensive. The online services are compatible with internal database with direct mail information; these tools make online marketing very easy. These companies provide consultations regarding in the development of the content of each marketing email and as well as duplicate it in an attractive format. These online services also provide marketing methods that are affordable, result-oriented and evident tools for advertising. Read more

Contact Database Helps In Bolstering Confidence For Companies In Their Marketing Campaigns

Brimming with Confidence

Being in contact with a lot of people is the usual gist in telemarketing. It is not productive at all if the company will wait for customers to get noticed; their development will be stunted and their rival companies will then take the lead. The company will need to be more aggressive in asserting their products and services to a wide audience. In order to do so, they will need a database of contacts. This database gives the ingenuity of getting into contact with the right people to advertise and with leads that contain the names and titles associated with their category of business. All contact information in the database can garner the interest of these customers with the products and services the company is promoting. There are two ways of how to get such a powerful tool for advertising: first it is to build one and the second is to purchase one. However, there are many companies who opt for the second choice for the first one may take some time to establish. Most contact information does not stay the same though; updates are important to keep the improvement on the go. If the contact information is changed without prior notice, the company may very well be wasting their money for their advertisements are all ignored and their products will not sell. This is what updates are called into play for it is a way to keep up with the progress. Read more

Building Relationships—The Contact Database

In advertising, it is not only important to have a wealth of contact information, but also building strong and lasting relationships with customers. Approaching these people is just one of the things that can be benefitted from a strong foundation of trust and reliability.

Prompt Benefits

The database of contact is ready to use the moment it is purchased. Having more contact information is the main arsenal that can keep up with the competition against other marketing companies. As a result, the collecting, handling and storing contact information using the database provides a great advantage. There are numerous companies that do have the time or the right resource that are already available that can gather and process large amounts of data and so these companies prefer to establish their own databases. However, the catch for this is that their contact information might remain stale; the updates on any changes of customer contact information will not reach them and thus will be doomed to advertise to a dead contact. Due to this concept of impracticality, most companies opt for purchasing from an outside and reliable source. The database management deals the capability of trying to organize many business procedures in one sole method. Read more

Blooming Businesses – Sales Leads Database

In order for business to bloom, the advertising company would need a great number of fresh and original contact information. Indeed, there are a lot of sales leads contacts out there that are ready to advertise to. However, the company should take the necessary precautions of advertising to these contacts; they are venturing into the unknown and they might end up wasting time and money.

Tools that Helps Business Bloom

The database for generating sales leads has a lot of advantages. It is a common knowledge that it is not easy to run a company; the contact information of all prospects is hard to find. This is why there is the use for the database. This database searches for the right niche of contacts for the company’s benefit. The Internet may be the most cost-efficient way to advertise, the company should not limit themselves to this method; there should know how to utilize and integrate different methods of advertisement in their marketing campaigns. The company should be open to all mediums of communication. This is a way to show to the prospects that the company is efficient both on-site and off-site; advertisers should abandon the fear of employing a bit of off-line marketing techniques when it comes to present themselves. The data that is provided is collected after some good amount of research and analysis. It is understood how the importance of the database is to generating business sales leads. Read more