Contact Database Management: Keeping Your Lead Generation Right On Track

Continuously taking care of multiple b2b leads in contact database after acquiring them is not an easy task; For we are not just talking about a couple of leads but a considerable number of it.

After all, the leads generated from your contact database, is like an exclusive magic library.

With all of these elements that are decisive to your success, combined with such a plenty of further
leads, this library is likely to become mixed up and unorganized. Prospect clients tend to change their sales and marketing requirements. How are you even going to get a grip of that? Three words, contact database management.

Contact database refers to the storage of relevant information of potential clients. Management denotes the maintenance of such information, keeping it up to date and handling it effectively to become productive.

The following are a must-do in terms of contact database management. These can be your warrant to an easy going lead generation:

Choose the Right Database

Quantity means nothing if they are not even viable to become a conversion for your business. The key is to produce a database composed of the best possible clients. In due course, this contact list is bound to direct you at the exact path towards interacting with high-level decision makers and ultimately, closed deals.

Arrange your Database

Categorize your b2b leads. Sort them into groups according to their similarity in particular ways that is significant to your marketing strategies. This is part of maintaining your leads’ data. This segmentation tidies up your database and let you fruitfully administer your b2b marketing resources.

Understand your Leads

Your database holds information and details of your b2b leads. Figuring out these clients’ information is a necessary activity you have to undergo in order for you to develop and innovate marketing strategies.  Moreover, to be able to comprehend these leads is the bond that might certainly help you in sustaining relationship with them. Communicate with them frequently and continually update your database.

Acknowledging the importance of your contact database can really be a game changer. You can draw out its strength up to its full potential if you manage it wisely.

Is Phone Verification Worthless?

There’s one thing that most Online Researcher finds worthless, and that’s phone verification. You don’t really need to verify incorrect information, in fact, all you just need to do is simply change those incorrect information with what the client asked of you. For example, changing “Manager” to “IT Manager” just so you can finish the list on time.

But of course, I lied when I said “Most Online
Researcher Find it Worthless” Because it isn’t worthless, in fact it’s quite the opposite. Of course, there are some Online Researcher who doesn’t really verify incorrect data over the phone. But mostly, some of the Online Researcher relied on phone call to verify if they got the right information.

There are two types of information in the web, a helpful information and a deceiving one, and these two are the main reason why some Online Researcher will ask for a shorter deadline or a longer one. To be honest, Some Online Researcher knows that some information won’t be useful if it’s inaccurate and outdated. That’s why they are relying on Phone Verification and Email Verification.

IT ISN’T WHAT IT LOOKS LIKE (Getting information on the web)

Yes, Information can be found on the web. Most of the information that Online Researcher rely on is basically on the Web. Which means that anyone can be an Online Researcher. But of course, only experienced Researcher are being trusted by some companies, but be cautious, because even though they are experienced, they can also be cunning and somehow unreliable. And trust me when I say this “Always verify their review before trusting them” you will never know if they’ll give you what they promised, Accurate and consistent list.

And also don’t trust what you always see on the internet. Sometimes, it can be deceiving, knowing that some information may be copied and edited and some might be outdated. That’s why some Online Researcher relied on calling that person to ensure they got the right information.


Phone verification can also be applied in Data Profiling, Data Verification and Data Cleansing.

Data Cleansing: 4 ways to generally clean your list

You can’t avoid messing up your own Data, let alone fixing other data. Inaccurate or outdated information data can hurt your company, so it’s important for you to clean, fix and remove duplicate data. Of course, having said this, you need tools to help you clean unwanted Data from time to time.

Ensuring that your data is clean and in good working order you need to apply methods that is effective in cleaning up your data. I’ll reveal to you some of the ways I’ve learned throughout my Data Cleansing experience.

#1 Removing Duplicates Rows

Some clients will require you to clean duplicates, having said this, you need to analyze every single one of those lists to ensure that you can spot duplicates. So how can we know if it’s a duplicate? Well, it’s pretty easy considering that the name of the person, job title, number and company are the same. There are instances that the company is double but the name of that person is different, this can be considered as duplicate if the client only asks for one member of each company.

#2 Spell Check

Misspelled words can cause you a lot of misunderstanding in your data, if you want to avoid those misspelled word from happening, use a spell checker.

#3 Misusage of Formats

Maintaining a clean database means  that you need to make sure that everything must be in its proper format. If those formats are incorrect then your entire database will be in ruins. Of course, in excel it’s easy for us to properly format the list.

#4 Removing unnecessary data

To keep your list on the right track, you need to remove incorrect data and replace or search for the correct data to be inputted.


There are many ways to clean your data, you can read it or you can learn from it by practicing it every time, you are asked to do it. But only remember that you need to input the right Data in order for your data list to be accurate.