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N.T.K about Data Purchasing: Don’t Expect for a perfect Data List (And Here’s Why)

I bet you’re wondering what’s N.T.K  and here what it means Need To Know, and I bet all of you have that same question going through your mind every time you’ll think about purchasing a Data List. “Will it be accurate or Will it be Perfect?” but as an Online Researcher, I could honestly say, “Don’t expect much on your requested list”

Email list or Phone list is essential when you’re into email marketing and telemarketing, without these lists, you’ll be the one searching for it and prepare the necessary adjustment. With that being said, you definitely think about data purchasing, but you also need to know that some of what you’ll ask will not have the same result as you wished and here’s why:

  • Industries in a certain place/country are limited
  • Not all company’s personnel give personal/private information

INDUSTRIES IN A CERTAIN PLACE/COUNTRY ARE LIMITED

Yes, you read that right. There are industries in a certain country that are limited to profile. If you’re lucky, you can get a hundred or more data records. So don’t expect too much of that industry in a certain place, just limit your request into a maximum of 550 records. But if you can ask them how much they can give you, then go for it. But still, don’t expect for it to be a perfect set of Data.

NOT ALL COMPANY’S PERSONNEL GIVE PERSONAL/PRIVATE INFORMATION

The thing about personal information such as Emails and Phone number both company and personal are sometimes hidden within the person itself. You don’t expect for it to be placed in plain sight, and if that’s the case, then profiling would be a piece of a cake kind of job wouldn’t it? But let’s go back to the topic, personal information must be directly asked by a caller that can profile correctly, and if you only ask for an online researcher to do a calling job, then don’t get mad if you receive it late, because that list must be perfect and it takes time.

Expecting a perfect list takes time and it takes a well-trained researcher to do it, but of course, you can’t possibly expect a list to be that perfect, and be reminded that some of those companies might not want to get an email or call from you or us.

How to Bake the perfect Email List! (A not so step by step procedure)

Baking a fresh batch of muffin in the morning is one of the best feeling you can ever feel. Why? Because of the aroma of the ingredients is still fresh and can be easily smelled right after you take it out of the oven. Isn’t that what some of us dream of?

Well, there’s no doubt that if you’re inquiring or buying an Email list, you want a freshly profiled batch of Lists.  But if you think it’s easy like baking a muffin, I have bad news for you, It doesn’t!

BAKING THE PERFECT LIST

Data profilers are like pâtissier, but instead of pastries, they’re baking a freshly made Email list!

Baking the perfect list is something that Data Profilers are looking forward to, In hope that what they bake can make their clients happy. Whether the aroma of the list still lacks what some clients can sense, “Freshness”. Still, what clients really look forward to is the complete set of list ready to use.

HOW TO BAKE THE PERFECT LIST!

I bet you’re wondering “Why Bake?” or “Can we really compare baking to data profiling” Well, of course we can, but it truly depends base on how you see things. So how can we bake the perfect Email list? Well, I’ll give you a rundown on how to bake
the perfect list

Step one: Prepare what is needed in your list – It may consist of the following, Name, Company, Email Address or any Specs that your client asked for

Step two: Choose who would be the pâtissier – choosing a data profiler can be tricky, so you might want to hold on to someone with more experience.

Step three: Start baking! – Well, here’s the tricky part. If some of the information lacks some specs you better need to search high and low for that spec.

This are the few things  you should know when you’re thinking of baking a perfect list.

Stop doubting! Email marketing is the new black!

Ever heard the saying Orange is the new black? Or anything that associates with the new black saying? Maybe you’ve heard of it from a movie or saw it on the social media? But let me tell you one thing, even if its old or new, people will decide what’s trending or not.

Email marketing has been one of the strongest marketing strategies that marketers are currently using, It is effective to drive more traffic towards your website, keeping communication lines open with your clients and develop strong relationships.

It’s old, but it still the new black in marketing. Mostly because it’s mostly used by every marketer or companies. Well, who wouldn’t when you can build relationships over an email? Most people will hang up if their phone started to ring, as for the email, they could just ignore it or it can automatically be placed in the Spam folder.

Although there’s still a doubt in our mind whether to stick with email marketing in the near future, knowing that there will be changes in the marketing industry. Having said this, we are still undergoing some changes that we aren’t used to.

WHAT HAPPEN IF EMAIL MARKETING IS LONG FORGOTTEN?

The marketing world would never be the same anymore. Without Electronic mail marketing, marketers will have a  hard time coping up with what they are used to. But of course, with the change or renew of some marketing campaigns comes another opportunity to grab.

Even though Email marketing will be long forgotten, there will be instances that it will be used in the near future. And if that happen email marketing will be used greatly and dearly by many marketers.

Why you should always check your Data Records

Ever receive a complaint from customers that your product is defective or isn’t well built? Well, there’s no doubt that you are at fault here. Why? Because you didn’t double check before sending it to the customers. Which means that you’ve failed them and the company. Your service will be questioned and you might lose your job if you always will commit this mistake.

As an Email marketer, I could say that this sort of double checking is worthwhile. Why, you might ask? Because by the end of the day, I know that I’ve submitted a top-notch or a worthwhile record list. Even if it took my entire team a day to make that list.

Double checking your data records doesn’t take much of your free time, unless if it’s really needed. Some customer might ask you for a number of lists within an hour or a day. And that can’t be done by you alone. This will test your leadership and your team’s capability to get the job done.

WHAT MIGHT HAPPEN IF YOU DON’T DOUBLE CHECK YOUR RECORD

We all know the result if you handed a wrong or inaccurate list. The customer will get mad and ask for a refund. But what you don’t know that some customers will ask for you to double check and replace all the wrong or inaccurate list. This means that your customer still put their faith in you can give them a top-notch list, failure in doing so means that you lost one customer that put their trust in you. And this will be bad for you and your company.

So aside from that there are still many things that can happen if you handed them the wrong list. And here’s some of them;

  • Refund
  • Lose interest in doing business with you
  • Get another company
  • Write a bad review about you

This is just a few of what will happen, so if I were you. You better double check your list before handing it to your customer.

Why it’s better to use Emails rather than Cold-Calling

We have three marketing strategy that marketers are currently using, Email Marketing, Telemarketing and Social Media Marketing. Although these three are effective and much reliable in getting prospects’ attention, it doesn’t mean that it’s a sure close sale for marketers.

Picking which strategy to use may be difficult if you don’t know the cons and pros of each strategy. Nevertheless, it didn’t stop marketers around the world to try out new things before concluding what marketing strategy they will use as a medium for their business.

As a marketer, I’ve tried these three strategies. And I could tell you one thing, Email marketing is the most effective in getting prospect’s attention. But of course, we all have seperate point of view in this.

Email marketing has been the strongest in getting leads and is probably the easiest one. Of course, there are some mistakes we tend to commit when sending out emails, but a follow-up apology can still make things going. You may or may not persuade prospects in emails, the fact that is just like cold-calling but better. Here are some few advantages and challenges of email marketing.

Advantage of Email Marketing

FAST TO PRODUCE

Email marketing campaigns can be developed and dispatched within a matter of minutes – not hours or days as is the case with printed mail-shots. This means you can quickly get an offer on the table or respond to a competitor’s marketing tactic.

BUILDING RELATIONSHIP

Because your audience can opt in/opt out of receiving email marketing, you are better informed about who is genuinely interested in your products/services. This helps you create more targeted campaigns and build a dialogue around the topics they’re interested in.

Challenge of Email Marketing

GETTING ATTENTION

Prospects don’t always look at their email, if they did. it’s one or two days after you’ve send it.

BEING READ

Keep your reader’s attention by developing straightforward content. Don’t over-think it and don’t cover too many subjects all at once.

NEEDS TIME AND THOUGHT

Whatever business you’re in, you need to give time to planning, executing and managing your email marketing campaign. So run a trial campaign first and modify your approach based on the feedback you receive.

Beginners Tips for Building an outstanding Email list

Email lists aren’t easy to build or created, it doesn’t mean that you are just going to copy paste email addresses and hand it out without trying it out first. This is why some marketers are having doubts whether to purchase such a list from companies that sell lists.

Knowing what emails are active or not is the first step you should do in order for you to avoid giving or handing out inactive emails as a trial giveaway for customer approval. So here’s some tips for beginners who wants to build an Email list for them to sell or keep

Emails Should Be Tested Before Listing It

It’s easy to copy paste an email address from websites, mostly from industry of your choosing, but what if those emails aren’t active at all? Some will doubt your capability in testing out whether those emails are active or not. Some prospects will ask for a sample list, maybe 10 to 15 lists should be enough, but again, this sample need to active emails.

Create unique Email Content

Creating a content that can get the prospect’s attention is a win-win for both you and your prospect. Why? Because it means that, just by that content you made, you can persuade or attract prospects. Knowing that it’s hard to obtain prospects trust and attention means that what you can offer, will sell.

The content in your emails is usually the one that can make a prospect subscribe to your email marketing service. Most prospects can tell whether your emails will be sent to the spam folder or not. So it’s best to avoid sending it to the spam folder.

Use the Social Media

Social media are packed with prospects or future clients/customers. Knowing that there are tons of people hanging out on social media sites suh as Facebook and Twitter. You can get an active email address that you can put on your email list.

 

There are tons of ways you can build an outstanding email list and where you can get some. Experimenting some new ways can lead to a better emails lists building, Why not try it.

4 Things You Should Know about Business Email List

Email List or Electronic-Mailing list are essential when it comes to leads, prospecting and kick-starting a business. Of course, that being said, it means that business will likely to buy a list. But be cautious towards your action, you’ll never know if that list is legit or not.

Knowing how Business Email list is made can likely affect some companies’ thoughts towards companies who sells Email lists. So what do we need to know more about Business Email List beside the fact that this one of the tools used by businesses in order to promote or advertise their business:

 

There’s no Assurance in B.E.L (Business Email List)

It’s true that some might give you inactive and worthless email list, but this doesn’t mean that every company that will sell you Email list will do the same. Yes, some will take advantage of you because you’re doing an e-commerce transaction. But sometimes business will provide you top-notch email list that is proven to be effective and that’s worth your money.

 

You can make your own B.E.L Yes, you can make your own Email list, but just remember that it isn’t easy producing a worthwhile list. Note that every business has a strategy that they used for effective and worthwhile email list building. Studying them may help you improve the way you create your email list.

 

Many Competitors when it comes to Building Email list

Ever wonder why there’s so much hate towards companies that sells email list? That’s because there so much company or fraud company that currently using email list building as a mean to cheat prospects out of their money. You’ll be faced with two or more competitors if you’re thinking of committing yourself in email list building alone. Having other services can help you put competitors out of your way.

 

Your price might have another meaning

Pricing a list may be tricky. Overcharging it would mean that you don’t have any idea on how much a one record cost. It’s usually cost around .20 per name. So keep it in mind that if you overprice your list, some might wonder if you know what you’re doing.

The Worst Advice I’ve Ever Heard About Email List

Ever heard the phrase “The Money’s is in the List”? I bet you’ve already grasped the concept when you first heard it. Yes, it’s true that when it comes to Email List, this is where the money goes. Although some might say buying email lists is ineffective. Well, that’s one Worst advice I’ve ever heard about Email List.

 

HERE’S WHY:

Email Marketing has been used by many companies, but ask yourself, where did they get a list of companies DM and industry to blast their emails? Of course, there’s two possible answers 1. They put their sweat and blood in researching companies and obtaining their emails or 2. A company that provides Email List, with a certain amount of leads waiting for prospects. So where do you think they get it from? Remember that most companies are busy to do that sort of labor, and some don’t have enough workforce to make them.
Email List isn’t easy to produce, it takes time and research to make an effective Business Email list. For starters, email listing building doesn’t mean, you go to a website and copy past their business emails. Email list building takes more than that. Take it from an ex-Email list builder.

 

WHAT YOU NEED TO KNOW

Creating an effective email list takes longer to accomplish. It may take an entire day or so to make a 1000 email list, which are active and warned. Note that there are two to five employees working as an email list builder.

Question: “What are some part of Email list you need to prioritize in making an email list? Why?”

Answer: Industry, Location, and Decision Makers and here’s why
1. Indicate the industry – Many Prospects will ask email list from their targeted industry, so it’s best if you know all the industry first before saying “Got it”. It would be a pain in your company if you give a wrong set of email lists
2. Know which are the DM’s – DM’s holds the final decision whether they are looking for some companies that can help them. So the best DM’s are CEO’s, Project Managers, and Business Owners
3. Location – Location of the company in your email list should be on the spot. Again it would be a pain in your company if you give a wrong set of email lists

These three will serve you great importance when you’re selling or looking for some email list.

Little Known Ways to Leverage Email Marketing

Just as old the telemarketing ways, the email marketing can often be an indication that your marketing tactic is old. But that does not mean it’s already obsolete. It is just old. But that is alright. We all know that email marketing has always been in the umbrella of digital marketing since it’s started in 1990s. Email marketing may be old but trending ways to improve and leverage the way we email has just begun. Looking at the bigger picture, email marketing is like cold-calling yet simple enough to make it engaging.

On how do we start the email before can be used only as an internal emailing or within the company email. But emailing prospect will be a lot different. So here are some little known ways to leverage your email marketing.

 

  • Axe the HEADLINE or HEADING

Axing the headline will leverage because it will make the content scream for its name. Opening is good too when it comes to relevancy of the content. The headline can also be optimized in SEO which means that failure in making your HEADLINE is failure as well in email.

 

  • Give information or brochure type content

Promotions are in if it offers a discount, but you don’t want to offer a discount in B2B marketing. Though you can always make it engaging by informing your audience through brochure, infographic type content. It will also make it sound like it’s obvious you are marketing.

 

  • Make it factual

Facts are important, but don’t forget about the purpose of email marketing.

 

  • Sound Like an Expert

Sound like David Conner of Marketing Inc. or refer to credible marketing propaganda.

 

  • Highlight the Gap

Highlight the need of your prospect in B2B marketing like they badly need a customer for their business or they need a business partners to increase revenue.

 

  • Establish Credentials

Whatever you say, be sure it’s not a scam. Establish a good credits towards your prospects.

 

  • Tag your Brand

Last but not the least is to tag your company name but don’t make it sound your company is the main topic. No. make it sound your company is what you write about.

Email marketing is still in only if someone knows how to manage it well.

Machine Base Content Marketing

Machine-learning technology rising its way to the peak of its value. It has been hastily integrated in the marketing methods. Contact DB currently started its pavement through in using landing page optimizer that will be suited in using Adobe Experience Manager in helping marketers maximize their landing page potential.

Contact DB’s Intent technology uses machine learning to help marketers reach the intentional audience on social media networks. These new technique will help company transform their content production from system of non-stop guessing and estimating to one that is efficient and productive.

NLP machine learning will begin to understand user’s intent and what they want to see in your website, your content production system can pinpoint and target content that will keep customers interested in moving down the sales funnel.

The insights given by these machine can be used in modifying emails and customized CTAs that will speak directly to the user.

In the process, you can monitor and respond appropriately with the customers’ need to grow and adapt.

Software customers might need basic Web security software when they first make a purchase for their new startup. Five years later, they might need a more involved system to handle their growing organizations.

A system that can recognize changing needs can help make targeted efforts more productive.

These machine can utilize the gauging the content of brands quality and relevance by looking at the key signals such as:

  • Customer’s frequency in reference to the content
  • Content Variability
  • Predictive trending of content base on the current statistics

In B2B marketing, firm will continue to create more content and they will learn to add in their production of material of how they can uniquely manage their content in targeting their leads more efficient and helpful, improving the user experience and increasing personalization.