Posts

Email Marketing: How bad could I be?

If you’re thinking that sending out emails to everyone you just know through LinkedIn, Facebook or twitter is wrong, then think again because you aren’t the only one doing this kind of thing. Email Marketing has been around, by that you should stop thinking if it’s wrong to send emails because sadly, everyone has been doing this since you’ve thought about using email for send outs.

Email marketers aren’t afraid of sending out emails to different type of people, the only thing they think of is “I’ve sent them what I want them to know, So it’s fine if they don’t reply” But of course, Email marketers will be happy to receive any reply from prospects they sent an email to.

So How bad could you be?

When it comes to sending out emails, you aren’t that bad. You’ll be labelled as annoying, that’s the best they can say to you. But let me change the question “How can I know if I’m being too annoying and will it label me as ‘bad email marketer’?”

Well, to start it off. You will be labelled as a bad email marketer if you did the following:

  • Sending irrelevant emails to the wrong prospects
  • Sending out two or more emails to the same prospect every day
  • Sending out the wrong email to prospects
  • Sending out emails when it’s clock off

Knowing if you’re becoming annoying

Defining the term will help you know what you did to be labeled as annoying. But of course, some might not know what they did to be labeled as such. So here are the things that  labeled you as such:

  • Sending out two or more emails to the same prospects every two days
  • Sending out emails to prospects that aren’t interested daily

Well, this is the few things I could only share to you because I know some of you might want to comment on what’s about email marketer that annoys you and what email marketers want to avoid after reading this.

Beginners Tips for Building an outstanding Email list

Email lists aren’t easy to build or created, it doesn’t mean that you are just going to copy paste email addresses and hand it out without trying it out first. This is why some marketers are having doubts whether to purchase such a list from companies that sell lists.

Knowing what emails are active or not is the first step you should do in order for you to avoid giving or handing out inactive emails as a trial giveaway for customer approval. So here’s some tips for beginners who wants to build an Email list for them to sell or keep

Emails Should Be Tested Before Listing It

It’s easy to copy paste an email address from websites, mostly from industry of your choosing, but what if those emails aren’t active at all? Some will doubt your capability in testing out whether those emails are active or not. Some prospects will ask for a sample list, maybe 10 to 15 lists should be enough, but again, this sample need to active emails.

Create unique Email Content

Creating a content that can get the prospect’s attention is a win-win for both you and your prospect. Why? Because it means that, just by that content you made, you can persuade or attract prospects. Knowing that it’s hard to obtain prospects trust and attention means that what you can offer, will sell.

The content in your emails is usually the one that can make a prospect subscribe to your email marketing service. Most prospects can tell whether your emails will be sent to the spam folder or not. So it’s best to avoid sending it to the spam folder.

Use the Social Media

Social media are packed with prospects or future clients/customers. Knowing that there are tons of people hanging out on social media sites suh as Facebook and Twitter. You can get an active email address that you can put on your email list.

 

There are tons of ways you can build an outstanding email list and where you can get some. Experimenting some new ways can lead to a better emails lists building, Why not try it.

The ugly truth about Email list building

What holds the email marketing campaign are the email list of businesses around the world, or around a specific marketing industry. The method you use to create and maintain your list will have a huge impact on your performance in your email marketing campaign.

Should you buy a list?

Well, technically the answer depends on you. Not everything you read is a fact and not everything you hear is the truth. The ugly truth in “Should you buy a list” is that when you buy a list, there’s something that will keep your mind bothered, and when you don’t buy a list, your mind will never be at ease, the same result right? so here are some con’s and pro’s on buying a list

 

– Unsolicited Addresses/solicited addresses:

You will be labeled as a spammer if you send unsolicited emails, why? Because the purchase list didn’t agree to receive any marketing emails from you. But on the other side, There are some businesses that will be the one who will email those in the list for you, and some will warn ahead of time that you’ll be emailing them (The business where you’ve bought the email list)

 

-Dead Email/Active Email

Some business will hand out inactive emails along with emails that aren’t interested in receiving emails from any companies. And Some will hand out active emails who are willing to receive emails from companies that might take an interest with them.

 

-Outside your target/In Your Target

Since the companies in the list that you’ve bought never heard of you or interact with you, their level of interest is likely not as high as you think. Your effort might be for nothing if you can’t get them to qualify. But of course, it’s normal for us to be unknown first, that’s the beauty of it. You haven’t ruined your image with them, so it’s up to you how well you can sell your business with them.

 

-Costly

Typically some email list cost around $100-$400 per thousand records but of course, come companies will ask for a budget price before giving you the list.

 

The ugly truth about email list building is that you may create your own and you may buy it from businesses. But the fact still remains that you are the only one who can sell your businesses, you just need a little help or you may do it on your own. It’s up to you to decide whether you’ll buy or create.

How to Build a Contact List You Can Be Proud Of

In B2B marketing, connection are important matter. A piece of information that is collected and compiled and set as a database for the benefits of a particular needs –a contact list. While it may be too dreamy to think about big contacts from big businesses, creating a contact list from a small-scale business and set them is peculiar in the B2B industry.

To begin with creating your own contact list, there are few considerations you have to think before collecting them online. Here are:

  1. Categorize the type of industry –search small-scale industry online and know what type of industry you want to build contact with. Whether is health, finance, education or food leads, you can divide them according to the type of market are they into.
  2. Determine the revenue –big business don’t need marketing efforts, they already have their own. While small starters are the one who need to be guided with contact list. Research for small earning industry and their target location.
  3. Know the C-levels –gather information such as CEO, marketing manager, executive secretary and the C-level employees. Gather their business contact number and
  4. Verify the information –of this businesses to ensure quality and assurance for those who will need them.
  5. Arrange its target market –see to it that these business are within range of the target market of your future client and mutual relationship can be established between the two. Know both target market to match their desired result.

Building a contact list is not easy, there are a lot of things to be considered in order to make a database that will suit the needs of your clients. With this, you can now face with your database that will surely you will be proud of.

Email marketing Programming and its Benefits

Email marketing is not new in B2B marketing. Email marketing might be a thing in the past but business these days are not using this simple yet effective strategy in prospecting. Email marketing that we know is just a regular text with recipient and sender and that is all. Without thinking through the possibility of email. We may not be using it properly and effectively. Remember that email is also dynamic and it takes a lot of forms.

Knowing that, we would be easily doing what it takes for our email campaign towards our lead and prospects.

One thing to consider is on how to program your own email. Programing email may seem it’s going to be modified through various ways yet this is just a step forward. Email may come in three different forms, and that follows as:

  1. Interactive and responsive
  2. Entertaining
  3. User-friendly layouts

Interactive and responsive email may come in example as newsletter. It will look like a small website that is linked to your site and it contains similar image as to your site. It has all the CTA and contact information so for the convenience of your recipient. It will brand your company name yet it will look into the need of your audience.

Not all of your audience or recipient will be interested immediately in your email, yet you must still capture their attention in order for them to forward it to someone else. Put some demo videos and gif if you can and program it in the way that audience would see it as an advertisement type. Americans appeal to advertising is much higher than those in marketing type approach.

Lastly is make it mobile friendly, browser enabled and cookies enabled. This is to capture all three variance of your prospects information. You will know if they are into mobile or desktop browser and get their email address in just one click. Isn’t that easy?

Email marketing is not yet dead. It is just changing. B2B marketers and lead generation service must know this.

Building Momentum in Webinar

In B2B marketing, after you made your webinar and select the appropriated platform for it. You already had it in mind what’s going to happen within a week time for your webinar.

ur own webinar. Well this is of course not easy for starters but we can improve this one by citing some hints about how to gain attention and what to do when your webinar is not working.

Start in advance. Starting should be at least several in advance so that you can have plenty of time to get the most out of both free and paid marketing channels. This is the time when you can see how would your webinar is going in or off the charts. As I have said, this period has already been done by you.

    Registration is slow. After a week or so, this period is when the lead time is all about. Registration on your webinar depends on how your previous audience promotes it. This is the best time to decide to go for another webinar or stop the current registration. If registration is running very slow, doubling your marketing efforts or again, consider postponing the webinar.

    Registration is high. Rapid and enthusiastic registration for your webinar is the best thing you can get. This means that your audience is highly promoting the kind of information you are sharing across the web. But let us not be confident about this, remember to assess al registration with a follow-up operation or follow-up again another exclusive webinar for them. This is to gain responsive personas in your data, so again maintaining the momentum of your lead time.

    At the end of this business to web community relationship, you have to keep in mind that building momentum of your webinar does not necessarily lead to long-term gain however successful webinar marketing will lead to a steady schedule or webinars led by various members of your team.

Common Errors in Connecting Email Contacts

Connecting as described by Daniel Fagella, is the second phase of emailing quadrant in email marketing. During this phase, optimization process happens. We are building the best initial relationship with the prospect as possible through automated follow-up sequences and communications based on their prospect type and behavior during this time.

Understanding the appeal of motives of prospects is done before converting them into an initial buyer to an up-sell or retention strategy. During this phase, we understand the unique characteristics   to employ the next best move for this type of customer. Some errors can be observed in this phase as follows:

  • Bland, generic follow-up sequences that aren’t calibrated by the business’s demands or by the behavior of the client This type of follows up emails is created by one person coming from intermediate source. The content of this email is often generic and not specifically generated for that type of prospect. The relevancy of this email is low thus, can decrease the chance of conversion.
  • Neglecting to setting up designated follow-up sequences for new buyers, or for win-back of past customersAs mentioned above that relevancy is indeed relative to the rate of conversion. Most marketers end up sending inappropriate email containing old promo for new type customers. Also there is no email that will contain retention tactic for win-back customers.
  • Short, untested email sequences that are set once and never tested to improve their efficacy in delivering meaningful results like sales, appointments, or any kind of engagement The most common experience of a marketer is when they thought that email format ends up with the same result. But not testing the sequence of different email format was not used to measure up different results. Some formats are reliable base on the prospect’s behavior but not always end up the same thing.

More over, having these corrected will make the email experience from prospects quite a lot easier that what it has been before.

Qualifications for Lead Nurturing

Lead Nurturing is tricky when it comes to how and why we choose such leads to be nurtured. This approach in giving of extra mile to work on with un-interested people needs not to be a narrow-filtering-funnel. When it comes to nurturing a leads, one may think that it is necessary to put on so much effort but true and not all the time. But this is just one of the many facets of which we have to include along the process.  A series of reminders the cues are listed accordingly based on the data analysis we produced. Feel free to see if you notice such cues from your leads.

  1. Your leads have a lot of queries –don’t be too happy about this because many robotic program acting like a real person will deceive you that they hold such persona in them. Remember that traffic is one of the facets in marketing by which they can be your competitor like a wolf in clothes of a sheep. Be sure to check background and verify the person behind who has been asking too many questions.
  2. Your lead is too good to be true –having a leads that qualifies all parameters in your agenda is too good to be true. Needless to say but this can be one of the scam a robot software can do. Again, verification of lead is one of the important things before anything else.
  3. Your lead is innocent –upon generating a lead, next thing is what I said is to verify them thru phone. But the story behind every telemarketer is that as if they called so many possible lead yet they don’t sound like they know the business themselves. They say that they don’t know anything about marketing or so what. This cause normally for people creating fake accounts from real people in social media.

Remember that ContactDB takes only qualified and quality lead for their clients. This is to keep our commitment in taking the business in the future.

Stepping up in Lead Generation

It’s not new to us the multi-channel media has been a great asset in generating leads. It’s known too well by many B2B marketers around the globe and has been making a lot of innovation. The ground-breaking announcement of Facebook will lead B2B marketers to a whole new level again in looking for more alleys in lead generation. Last June 25, 2015 the biggest social media provider in the world announced that they will be promoting a lead ad unit.

This lead ad unit will make the user fill out some information such name and email address. This information as we know is vital in generating leads. The fill-out option will be submitted once the user agreed to send and receive notifications from the certain marketer or provider. But this lead ad unit still on the process of evaluation and improvements will come then after such period of time.

The action taken by the company to the user will not reflect Facebook nor will it have any obligations from any form of damages as such. The information generated from the lead ad unit will be only forwarded to the respective company and cannot be sold out to any third parties of the company. This is to protect the consumer’s proprietary information and their privacy as well. This lead ad unit will only help consumers from opening the third-party app and so to save their time as well.

On the other hand, issue will then arise in this situation. Since lead ad unit is still fresh. How will it solve the number of multiple Facebook account holder? Since we all know that an average user have 2-3 Facebook account, will it affect the quality of generating real leads for B2B marketers? How can we ensure that the data being gathered will not be redundant? Let just take some time in thinking and testing this newly added lead ad unit in the market.

Business Email Services And Customer Interactions

These days’ interactions have been made easier with the utmost common medium: the internet. When it comes to reaching out to customers, marketing companies use it and spend its uses devoid of constraints in order to raise their company and generate fresh and original customers. The internet and emails has under no circumstances lost its reputation as the well-known form of communication and advertising. This marketing strategy helps companies to reach out to many prospective customers in the shortest time possible. Most companies often create their own websites to represent their companies online. The services for emails for business has then been used as a cost-effective method to increase the flow of customer information and use it as a kick-start for any advertising campaign, most of the service providers are very much experienced at doing marketing campaigns through the use of electronic mail. But before companies jump into acquiring a service, they have to look into a few aspects such as its legitimacy, reliability and protection against spam. Advertising services should be able to successfully send out newsletters without fail every time and to the right recipients. The spam complaint is important for the advertising mails will not be discarded into the spam folders of the subsequent recipients. Read more