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How Getting Contact Lists Help You Get Smaller Details

Even the best vendors don’t always give you the complete profile of your target market. Sometimes most of them just give you a set of phone numbers plus legitimate emails to send to. It might not be helpful for when you’re looking for a prospect’s LinkedIn profile or want to send a return call straight to their smartphone.

But on the other hand, your contact lists can still help you in an unlikely way.

What if you did figure out a way to acquire more personal contact information but have no clue about how to call their main office or verify that they do work for this particular company? After all, you only did just get their phone number and had a back-and-forth on an online group discussion.

It’s true that a lot of things indicating that mobile is rapidly addressing a consumer’s demand for access and quicker responses. (Google is even focusing its algorithm updates on mobile.) Despite that, the reality is any information you get on a mobile channel is still the tip of the iceberg.

There’s nothing wrong with trying to present your business and slip into that tiny screen. There’s nothing wrong with even getting this information manually and with a lot of consent from the prospect’s part.

What’s wrong would be to think you can get to this part without something broader and more general. Something you’d normally find on decent B2B contact lists.

  • Remember, that’s where you start – If cold calling is dead, you can only expect a worse reception when calling a mobile numbers. The chances of that number still being private are still pretty high. That’s you should at least have something that won’t land you in as much trouble.
  • Verify claims of old customers – Say a prospect calls you and claims to be an old customer of yours. They saw your new mobile look and decided to give you a correct call. You would have had a harder time verifying everything they say if you didn’t hold any previous record.
  • Alternative contacts – And of course, a traditional contact list can also give you something to fall back on if a prospect contacts you via mobile but you have a hard time returning it in the same fashion. No worries! Just bring up your database

Contact information doesn’t improve in just one direction. There are many way to get all a prospect’s details. That doesn’t mean you have to shun what still delivers.

Expanding Business Contacts Requires More than Upsizing

When marketing and sales professionals talk of expanding a database, it usually just means adding more names. At worse, it only adds to a diluted, outdated storage of faulty information but at best, it means you’re looking to acquire more customers.

 

However, it’s still just an upsize. There’s more to expanding your business contacts than just having more numbers to contact.

Among the top business trends of 2015, you have more businesses using online and mobile channels to increase the number of ways their customers can connect to them. But you know, that applies to other businesses that are targeting them as well.

So if you want to expand your B2B contact database, you’re going to have to keep up. Don’t just upsize the box but every single record you have on file.

Here are just a few, simple ways you can start doing this:

  • Clean up first – First of all, make sure your database is already free from dead end entries. If you’ve already got the wrong number, there’s even less guarantee you’re going to find a decent email address that corresponds with it. Don’t waste your time trying to find out. Clean up first!
  • Start with a single channel – If you’re going to check for emails, start with looking for corresponding emails first. Trying to find emails and then things like websites and social media profiles might be asking for too much (and too much trouble).
  • Clean twice – Every time you update an entry with additional contact data, make sure that new, little piece of info is still solid. It’d be a little chaotic if one contact could be reached by phone but the email they gave you was a dud.
  • Make sure a channel is relevant – This is only common sense. Why would you look for clients on Facebook when you don’t even have a Facebook page? To fully make use of a channel and its information, you need to maximize its role in your overall marketing strategy.

Upsizing a database the right way can promise more new customers. However, you also increase your chances when you increase the number of ways you can reach them. For that you need information that upsizes each individual record, not just big box you’re holding them all in.