Persuasion is always accompanied by frustration. Correct me if I’m wrong but persuasive influence among people is very hard to pull considering the fact there are other competitors that keeps on trying to take them away. Maintaining the influence might be the last thing in your to-do list but in all honesty, this is one of the reason why a business is alive. So to speak, your client is your top priority and guaranteeing their stay in your business is a must. But reasons will arise in the middle of why you have to keep in touch rather than find new ones. How will you tell that your client is becoming less interested in your business?
First, they will start tagging your emails as spam. Maybe this is not that alarming for most marketers. But hey! This is a red flag because your client is actually neglecting your messages! (And that this is the right time for you to engage them through your lead nurturing skills. Keep them engrossed because they are an asset.)
Second, they hardly buy your product/hire your service than ever before. After disregarding your message, they will start to use/hire your product/service infrequently. They may still be replying on your emails but then not actively caring to buy (more like just a viewer). Be reminded that at the end of the day, your business runs on money. You’re in big trouble if you let this happen.
Third and last, your lead scoring is dropping. This is obvious for most of the time. It’s not overacting if you say that even dropping a 10% on lead scoring should have you panicking. This implies that your clients are less active and the influence is declining. However, you can always turn this around and boost the number by proactively altering your strategy in lead generation.
These are the common signs you have to watch out for in terms of your lead nurturing. This will make or break your lead generation. While all available resources and assets come and go, your decision substantially has something to do with it. The strategies you have to evolve your business into is the real deal when it comes to handling things with your client.