There comes a time when Email is the best way to reach customer when internet is just starting. However, over the course of time, customer have grown their understanding about emails, that they use filters. Just to find those interesting emails. Now with the combination of spam filters and Gmail’s folders, marketers face a huge obstacle in reaching customers.
And if you still think about launching a mass email marketing campaign, just a heads up, “REFINE YOUR STRATEGY!” just so you won’t be disappointed in the results. Because Despite your efforts in creating email templates and updating your email lists, if you don’t have enough open rates or clicks, you’re just wasting your time.
There are a few reasons why your email marketing efforts isn’t that effective in today’s environment, and here’s some of those reasons with a suggestion that might fix it.
Not Knowing Your Customer
Back then, Blind Sales pitch works marvelously, but nowadays it isn’t enough to win customers. There are a variety of methods you can learn from, but it doesn’t give you completely a 100% in knowing them. Just by making note of behaviors about email opens, clicks and unsubscribe, you may get to know your customer better.
Your Subject Line Doesn’t Stand Out
Just like what I’ve mentioned, your customer or prospects are looking for interesting emails. That being said, it isn’t the content that can attract those prospects but the subject line. Of course, your subject line should be connected with the content of your email.
Personalized subject lines can be a big help, but inserting a client’s first name doesn’t really work. Instead, you should use the subject line to grab the attention of the prospects, whether it’s through the use of humor and fun, or something that meets your customers’ eyes.
You’re overdoing it!
Here’s one thing that you should really avoid when doing an Email marketing campaign, and that’s overdoing it. Abusing it will result in an unsubscribe link. Play it cool and simple and you won’t have to run with an unsubscribe reply.
Email marketing still plays a vital role in reaching out customers, but as businesses became savvier, the pressure is on how to create a perfect email that client will appreciate, will drop rapidly.