They’re not so different when it comes to B2B leads.
It is easy to perceive that content marketing and calling campaigns have different means in B2B marketing. The former earns the confidence of these B2B leads by employing the creation of content which is significant and useful to address business solutions sought by these prospects. While the latter generates B2B leads through persistent calling, securing the trust of these prospects and then setting them to an appointment.
Nonetheless, they are both substantially spoken for by your B2B leads. Apparently, your B2B leads have all the qualities, specifications, as well as hypotheticals that interprets your prospect clients.
Furthermore, as pronounced as it is, both touches similar important grounds such as:
- Reflecting the Sales Process – These marketing strategies have their own way in laying out the details of the sales procedures. You need to contemplate on this if you want to determine the prospecting style best suited for you. A long sales process will require additional content and extra resources committed to enlighten potential clients. A short one will suggest a large number of calling list but maybe a quicker time on qualification.
- Focusing the Needs of Target Audience – The accuracy of your call list can be verified if the people in that list appears to be actually interested or seeking for the services you are offering. Likewise in content, you don’t reckon it to be targeted if it is not even perused or viewed by the audience concerned. Most likely, the appropriate audience will come to examine your business’s blog or website if they discover that it contains helpful information they can use as solution to patch up problems.
- Requiring an Update – The quote “There is nothing permanent except change.” is not only limited to life philosophy. You can say the same thing in business. Changes are what keeping marketers on their toes. With this, content and call list should be updated with regard to their potential clients (individually at that) and the mechanisms that steers the market in general. Of course, changes in trends comes with needs and expectations and every marketer should not be lagging in countering these.
Altogether, both are regulated by the same demands and the same needs of the same target market. The information for both are contained in your B2B leads.