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Why it’s better to use Emails rather than Cold-Calling

posted by Margaret Spencer on November 4, 2015

Why It’s Better to Use Emails Rather than Cold-CallingWe have three marketing strategy that marketers are currently using, Email Marketing, Telemarketing and Social Media Marketing. Although these three are effective and much reliable in getting prospects’ attention, it doesn’t mean that it’s a sure close sale for marketers.

Picking which strategy to use may be difficult if you don’t know the cons and pros of each strategy. Nevertheless, it didn’t stop marketers around the world to try out new things before concluding what marketing strategy they will use as a medium for their business.

As a marketer, I’ve tried these three strategies. And I could tell you one thing, Email marketing is the most effective in getting prospect’s attention. But of course, we all have seperate point of view in this.

Email marketing has been the strongest in getting leads and is probably the easiest one. Of course, there are some mistakes we tend to commit when sending out emails, but a follow-up apology can still make things going. You may or may not persuade prospects in emails, the fact that is just like cold-calling but better. Here are some few advantages and challenges of email marketing.

Advantage of Email Marketing


Email marketing campaigns can be developed and dispatched within a matter of minutes – not hours or days as is the case with printed mail-shots. This means you can quickly get an offer on the table or respond to a competitor’s marketing tactic.


Because your audience can opt in/opt out of receiving email marketing, you are better informed about who is genuinely interested in your products/services. This helps you create more targeted campaigns and build a dialogue around the topics they’re interested in.

Challenge of Email Marketing


Prospects don’t always look at their email, if they did. it’s one or two days after you’ve send it.


Keep your reader’s attention by developing straightforward content. Don’t over-think it and don’t cover too many subjects all at once.


Whatever business you’re in, you need to give time to planning, executing and managing your email marketing campaign. So run a trial campaign first and modify your approach based on the feedback you receive.

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