Accounting Expert Generates New Leads with ContactDB

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Industry

Finance

Location

Australia

Headquarters

Australia

Campaign Type

Appointment Setting

Target Location

Australia and New Zealand

Target Industry

Accounting and Bookkeeping Firms

Target Decision makers

CEO, CFO, Managing Director, Owner, Financial Controller, Accountant

About

The Client is an experienced accounting, bookkeeping, and self-managed super funds service provider headquartered in Australia. It aims to address specific business pain points of modern accounting practice.

The Challenge

The Client has served as an essential extension of its customers, as they assure all accounting and bookkeeping tasks are accurately completed by its partner firms. However, the Client has experienced some stiff competition as more rival companies have shown up in Australia to offer the Client’s customer base with equally interesting services and enticing branding collaterals.

The Client decided to counter its competitors by offering Free Trials for its target customers. Knowing that securing new sales leads required expertise, the Client searched for a third-party service provider that can address its lead generation needs. The Client chose ContactDB because of its track record for other business firms in Australia and its demonstrated expertise in appointment setting.

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