Global Facilities Management Leader Adopts Telemarketing After First Campaign with ContactDB
The Client is an Australia-based facilities management company that provides mechanical services, electrical services, fire service, hydraulics, janitorial management, landscaping, and pest control. The Client’s main company operates in six countries, including the United States, Canada, Australia, South Korea, India, and China. It provides professional services to over 300 million square feet of municipalities, schools, stadiums, offices, and various industrial and non-industrial facilities worldwide.
The Client has long struggled in meeting their production targets despite their impressive facilities management services portfolio. Though they already implement the occasional inbound marketing efforts, they knew their in-house initiatives were not enough to generate new sales opportunities.
Upon evaluation of possible future growth, the Client knew their lead generation strategy needed to change. They soon saw potential in telemarketing. Since they did not have the right tools to implement a targeted telemarketing campaign, the Client decided to outsource such services to third-party providers. The Client then ultimately chose ContactDB.
Upon contracting ContactDB’s services, the Client tasked ContactDB to identify potential customers within its target market to conduct a targeted telemarketing campaign to generate leads for its in-house sales team.
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