Cloud Company Markets Simplified ERP Integration with ContactDB
The Client is a pioneering cloud company that provides business applications through the internet. They also offer omnichannel commerce software to more than 15,000 customers worldwide.
Enterprise resource planning (ERP) software allows companies to collect, store, manage and interpret data from various business functions. Integrating cloud ERPs enhances organizational efficiency and facilitates error-free transactions. These promising benefits, however, initially failed to attract businesses due to implementation processes that disrupt existing business processes, data semantics, and decision centers.
Knowing such market reaction to ERP, the Client developed a comprehensive three-phase approach that incorporates consulting, implementation, and support.
The Client sought a partnership with ContactDB in implementing a campaign that best presents the product’s value proposition to the Client’s target customers.
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