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Zero In On Your Prospect’s Pain Point With Just 4 Questions

Zero In On Your Prospect’s Pain Point With Just 4 Questions

Pain points are specific problems that the prospects of your business are experiencing. Like any problem, customer pain points are as diverse and varies as your customers. Not all prospects, however, are aware that they have a problem at work. This makes marketing doubly challenging as sales personnel still have to help prospects realize that …

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5 Reasons Why Email Marketing Still Leads

5 Reasons Why Email Marketing Still Leads

Email marketing is one of the most cost-efficient ways to communicate and market with your chosen audience directly. In email marketing, an organization compiles an email list to reach and inform new and existing customers about their products, services, and ongoing promotions. Though an affordable marketing channel, emails usually have a terrible reputation for being …

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Content Strategy 101 - What kind of content should you create

Content Strategy 101: What Kind of Content Should You Create?

Now that you’ve done your research and devised a content strategy, it’s time to move on to the heart of the matter. It’s time to produce your actual content! Your content can come in a variety of ways. An article on Hubspot lists these different types of content for your marketing campaign: Blog posts Ebooks …

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Creating a 360-Degree Approach To Your Marketing Strategies

Creating a 360-Degree Approach To Your Marketing Strategies

A 360-degree marketing strategy is all about adopting an all-encompassing campaign that reaches customers at all possible points of contact. It’s a rule of thumb in marketing to be where your customers are. A multi-touch, multi-channel marketing approach can help you engage with customers on whatever medium they are most comfortable with. Having a 360-degree …

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lead generation strategies for your target industry

Lead Generation Strategies For Your Target Industry

Lead generation involves the methods and strategies that help companies turn their prospects into customers. There are several ways one can cultivate qualified leads. Still, lead generation strategies work best when they are geared towards specific industries. Some methods work better than others if applied to particular markets. For example, if you are a company …

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