A 360-degree marketing strategy is all about adopting an all-encompassing campaign that reaches customers at all possible points of contact. It’s a rule of thumb in marketing to be where your customers are. A multi-touch, multi-channel marketing approach can help you engage with customers on whatever medium they are most comfortable with.
Having a 360-degree approach to your marketing plan also assures that you provide a consistent customer experience across different channels.
Below are some popular marketing channels, and tips on how to develop your marketing strategies for them:
A website is always at the forefront of your brand. It is where customers initially go to find out more about you and your products and services. It is where you house your content and where you communicate your brand more comprehensively. It acts both as your salesperson and brand ambassador.
More and more consumers research products and services before making a purchase, which is why you must engage with them through an accessible website. Make it easy for customers to find you online by implementing an SEO strategy and targeted AdWords campaign. Make sure to highlight the main features and benefits of your products and services on your landing page to better communicate with your prospects.
In an increasingly digital world, offline marketing strategies usually do not get the same attention as their online counterparts. For many small businesses, however, what happens offline is often at the heart of their marketing campaigns. Telemarketing offers several advantages over other forms of marketing. Unlike email or social media marketing, with phone calls, you can talk to the customer directly, ask questions to gauge their interest, identify their needs, and address their inquiries and concerns.
The most crucial part of prospecting is building a targeted list that increases your chances of finding the right clients. There are many ways to build a prospect database, but none can add new prospects as quickly as buying a list. Generate conversations and responses from prospects faster by scouting for a prospect database that prioritizes your target audience.
No other marketing channel has the longevity of email marketing. Among other marketing trends, email remains the most powerful channel available to the modern marketer, and for a good reason. Emails have a broader reach and are the preferred communication channel of professionals looking to receive information on products and services. Email also drives email conversions, as average click-through rates of an email campaign are higher compared to other marketing channels.
You can optimize your email marketing strategy by implementing targeted email campaigns. Create attention-grabbing subject lines, concise body text, and compelling calls to action to guarantee better open and reply rates.
One of the most underestimated social media network is LinkedIn. LinkedIn is a social networking platform launched in 2003 with the intent of providing professionals platform for networking and professional development. With over 500 million users, LinkedIn is the top-rated social network for lead generation. LinkedIn taps into existing connections and grows your brand through word of mouth. In this social network, it’s not only about who you know but about who your contacts know.
For businesses, LinkedIn is a useful tool for sharing best practices, collaboration, and targeted marketing campaigns. With LinkedIn, business owners and executives are given platforms to become thought leaders in their industries, and companies can join various groups to expand their network and influence.
If your LinkedIn marketing strategy is limited to a personal profile—especially one with an out-of-date, bare-bones resume—it’s time to up your game. You need a detailed Company Page if you want to grow your audience and drive business results. Leverage the LinkedIn feed to deliver content that establishes your expertise, and customize LinkedIn conversation starters for initial outreach.
LinkedIn can also improve your prospecting for leads and, once you make the connection, build trust so you can enter conversations about your product or service.
A healthy customer communications plan, implemented across various platforms, can help you build lasting and fruitful relationships with your clients, wherever they may be. Reach the right person with the right offer through the right channel at the right time, and you will surely improve the efficiency and productivity of your marketing efforts.
Call us today to find out more about how we can make your sales soar with ContactDB’s 360-degree marketing campaign!