Lead generation involves the methods and strategies that help companies turn their prospects into customers. There are several ways one can cultivate qualified leads. Still, lead generation strategies work best when they are geared towards specific industries. Some methods work better than others if applied to particular markets.
For example, if you are a company selling computer software, email campaigns tend to work well since those in the field of technology use emails regularly to communicate. However, if you are opening a new bar in a trendy area, social media marketing and hiring local influencers are more likely to bring you more customers.
Here are five prominent industries and the best lead generation strategies that work for them:
• Technology Industry
Companies in the tech industry are in a very technical field, but their decision-making units are still often comprised of professionals who sometimes do not understand a lot of the technical jargon. Though technical data is important for this industry, members of the decision-making units should also be approached with accessible material that they can easily understand and relate with.
Email and content marketing, such as blogs, articles, and case studies that are accessible and appealing, work well in generating leads for companies in tech. You can also gate your content and have your prospects give you their names and email addresses in exchange for downloadable content from your website.
Competition is stiff for online businesses since there are so many other websites and pages that sell their products and services. One way that eCommerce sites can gain a competitive edge is by cultivating a robust social media following. Online businesses can run contests on their social media pages, and offer products at a discount when people follow your page and tag others to do the same.
You can also run paid search ads, so your website stays on top of the page whenever someone googles something relevant to your industry.
• Professional Services
This industry includes people like accountants, lawyers, and doctors, who provide professional services to individuals or businesses. People who are looking to hire professionals expect to see a professional online presence that features expertise and competence. This means that in this industry, sharp, modern-looking websites and social media pages are the ways to generate high-quality leads. Clearly explain the services you provide, promote your blog posts, feature testimonials, highlight promotions you are currently offering, and you’ll be receiving inquiries about your services in no time.
• Contractors and Construction
Companies in the construction and contracting industries look for customers who are looking to build new projects or renovate existing ones. This industry also likes to stay innovative and competitive in what they create, which is why they are often looking to learn new ways of designing and building things.
One of the best ways to generate leads in this industry is to provide them with content in exchange for information about them. You could offer your prospects with a downloadable guide on building a new closet in exchange for filling out a short form with their email address. You can also add questions that measure their level of interest in having a new kitchen to help you identify the most qualified leads.
Customers from the manufacturing industry look for the highest quality product per unit price. The most effective form of lead generation for this industry is often attending trade shows and expos. Showcasing your products and services in these gatherings will allow you to meet and talk to potential customers and help you cultivate high-quality leads.
Every industry is unique, and some lead generation strategies work better than others to reach your target audience and cultivate quality leads. No matter the industry, however, some tried and tested principles still apply. Studying your competition, researching your prospects, and building relationships with your customers are still key principles that companies across all industries practice to capture, track, and retain leads.
Aside from these suggestions, you can always keep yourself on track with the latest trends and strategies by partnering with experts who can bring your lead generation and marketing to the next level. They can help you find what works well for your target industry.
Reach out to us now and discover more lead generation possibilities with ContactDB.